Ranking potential is an assessment of where you can realistically hope to get your rankings to; if the top 5 websites have a DA of 90+ and your website is at 20, it is not realistic to think that you will be able to grab one of the top 5 …

Users don’t like to wait, and we are becoming more and more accustomed to the fast load times, which means your site will be left in the dust when a user must wait. So, they’re obscured and of course if you’ve been in the SEO industry for …

In fact, there is a certain amount of value in simply appearing in search results for terms directly related to your business. Some growth opportunities are too good to be true. The SEO services that businesses prioritize, the challenges they face, and the benefits they target determine how they structure …

A common misconception about SEO is that it’s a one and done practice. The amount of regurgitated content on the internet is one of the major reasons behind low levels of customer engagement and satisfaction. Relevance versus authority: these two metrics are always at the forefront of a link …

People who are able to create engagement with potential customers have higher chances of converting them into buyers. Same Rule applies to SEO, engage with your target audience in a conversation, search engines will pick the right keywords from the conversation. Again, Google is still desperate for new content. SEO …

The world of Search Engine Optimisation is constantly changing. As a consequence of this, tactics and techniques will need to evolve in order to obtain high quality results. There’s a good chance you have some fantastic resources your audience would love. If you don’t, get thinking. What can …

Billions of searches are performed each month. Knowing how users search and choose results will help you create a strategy that caters to these trends. SEO is a set of practices and techniques to optimize a website to get it to the top of the search result listing for specific …

On-page optimisation refers to the best writing and content implementation practices you should follow when putting new content on your site. Once you get to know the elements of the page that Google and other search engines consider important, it’s easy to get into the habit of checking them …

Sometime you heard that Seo is dead, but no it’s not actually dead. You’re going to always have outliers, observations that don’t fit into the puzzle. Website owners used to litter their content with tons of keywords in order to rank higher on Google. Now, the search …

Duplicate content alone was not what the Panda update was designed to tackle, but this certainly falls under its remit and can be damaging to your site. However, a significant portion of searches take place on alternative sites, such as Microsoft’s Bing. When Google fluctuations are noted, many SEO …

Increasing visibility via organic search today means incorporating content marketing, UX, CRO, and high-level business strategy. Having a few 404 errors will not ruin your rankings completely, but they can lower your user experience, which ultimately can affect your SEO performance. Between 2011 & 2015 Google released random, major updates to …

Write about related posts around a main subject, link these posts together (bonus SEO boost for internal linking), and voila! If you still think you want to tackle the SEO for your website, remember to take the time to find out how people are searching. If you want to stay …

Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next. If Googlebot finds changes in the links or broken links, it will make …

Dealing with a Google algorithm change like the page layout update can feel like falling into an abyss of constant web design changes over and over again. In the emerging days of the Web, directories were built to help users navigate to various websites. URL – This is the actual address …

That’s simply not true. Not every piece of content will be interesting for each and every user out there. Your website will get in front of a random audience from time to time. However, your job is not to please everyone, but to create content tailored to the needs …

The incorrect use of Meta Tags could lead to the web page being banned from any or all search engines- ‘Keyword-stuffing’ is frowned down upon in the SEO community, along with irrelevant data being stored in Meta Tags. You do not have to become an information or data scientist to …

If you want your content to stand out from the glut of online content and attract the kind of shares and links that boost search rankings, you’ve got to create epic content or “10X Content”. Most of the content that ranks in the top 10 of Google is over …

It doesn’t matter how many searches a keyword has in a month if it doesn’t accurately reflect the content on your page! There’s always something written somewhere that you can quote and use. You could also link back to the original article for some sweet SEO gains …

Systems are changing and so local SEO is more important than ever for local businesses. Amazing content—evergreen or not—is highly likely to generate ongoing interest, engagement, links, and traffic, leading to increased sales/conversions and brand awareness. Googlebot is the name of Google’s web crawler. A web …

At the heart of your local SEO campaign will be building the number of listings you have. In other words, the amount of places you can add your business, and get a citation. Often it is assumed that only business directories count, but actually there are number of ways to …

Google is looking for authoritative sites that are actual businesses that are getting legitimate visitors to their site. The main purpose of categories and tags are to help web visitors navigate your blogs quickly and easily, which in turn, help you get a better search ranking (if used properly). In …

Generally considered to be three or more words, long tail KWs are the primary focus of most online stores seeking visibility in a niche or focused vertical. Links are important since Google confirmed that links are the #1 ranking factor, alongside great content. Ranking without links is hard, and why …

You’ve launched your new website, ready to welcome crowds of new customers. But, if no-one finds your new website, how will they see what you have to offer? The prospect of Google penalties strikes fear into the hearts of most webmasters -- or at least the ones who don’t …

Build backlinks based on semantic keywords. Eg: If your core keyword is “online clothing”, try to build backlinks on related words like men’s clothing, ladies clothing, clothes in India and so on. Many people don’t pursue backlinks from Wikipedia because they’re all “nofollow” links, which means search …

When a search engine crawls your site, it moves slowly from one page to another by following the links on the page. As it does, it collects data about the content of your page. By studying the needs and buying behavior of your customers, you get better at providing content …

As you can see it’s very important to make sure you have the right structures in place to cope with increases in leads and sales. White Hat SEO are keywords tailored to a particular audience and fall within SEO best practices. Backlinks from relevant sites in your niche are …

It involves various strategies which results into increase in number of visitors and hence ranking of website. Even with more and more consumers using their mobile devices to search and browse the web, there are some companies that still focus all their marketing and SEO efforts to desktops and choose …

Use a directory structure that organizes your content well and makes it easy for visitors to know where they're at on your site. Try using your directory structure to indicate the type of content found at that URL. Some SEO professionals have been predicting the demise of links for a …

Read and understand heat maps, know your visitors/users and occasionally test your user interface. Google Analytics is a very complex method of evaluating your site and ranking it. These metrics include Impressions, clicks, average position, and click-through rate. Users searching for your site on Google might not necessarily want …

You always need to make sure that the titles and keywords you use completely match the content you’ve written. When people conduct research, they want up-to-date, accurate information. That’s why it’s important to keep content updated. Recency is becoming an increasingly important ranking factor in Google’s …