The title should be true to the content found on the page

Google is getting better every day at recognizing—and rewarding—high-quality content. As defined by Google and humans, valuable content is useful, informative, better than other content on the same topic, credible, original, and engaging. If you’ve been producing content in a haphazard manner, hoping and praying that some …

more ...

Number of backlinks to the page

If you want to use your SEO campaign to truly and accurately speak to your audience and potential buyers, think about what gaps you can fill that competitors don’t. By highlighting your website, you help Google better understand your site’s data. Data highlighter allows you to highlight parts …

more ...

The goal of SEO is to make you money

Make your descriptive tag engaging. Google and other search platforms will use it to create that little blurb about your site. Users often read these before deciding whether or not to visit a site. Concise, descriptive blurbs draw visitors to your site, sometimes even before sites that rank higher than …

more ...

Measure and Improve

Measuring the results of SEO changes can be challenging, partly because there are so many moving parts and partly because months can elapse between when changes are made to a site and when results are seen in search rankings and traffi The best key phrases would automatically fall into place …

more ...

Keep from using the same keywords over and over

Internal links are links from one page of your own website to other pages of your own website. Anchor-texts are the clickable words that are used for the link. Keyword research is the process SEOs use to find what search queries consumers enter into a search engine for a given …

more ...

Add valuable insight to your content

Outreach to webmasters should be personalized. You can list reasons why you like their brand, think your brand would partner well with them or citing articles and other content they published are great ways to make them more receptive. While we all enjoy seeing the keywords rank well in the …

more ...

Your website should make it easy to do business with you.

One of the problems international businesses continuously need to address is identifying themselves as “local” in the eyes of the search engines. Be aware of the keywords that people search (or would search) to find your business online. Be sure to use those keywords in posts and your social media …

more ...

The title tag gets a lot of weight in Google

Everyone is familiar with the expression “content is king.” Without rich content, you will find it difficult to achieve good rankings with specific keywords and to direct traffic to your website. Your bounce rate is determined by the amount of people that click on the link to your website in …

more ...

Bucket brigades

Some directories cost money in order to be accepted into their listings. Once again, while some of these can pass legitimate value, others pass little and aren't worth your time or money. Of all the channels we’ll be discussing, SEO is the one that there is the most misinformation …

more ...

Create Keyword Evaluation Models

The link structure of the Web serves to bind together all of the pages that have been made public as a result of someone linking to them. Through links, search engines’ automated robots, called crawlers or spiders, can reach the many billions of interconnected documents. It shouldn’t be surprising …

more ...

Quality over Quantity

One of the biggest lessons I’ve learned is that keywords can really keep web pages focused, which is important in SEO. We look at buyer persona behavior, industry trends, competitors and more to build a list of targeted terms, and then we focus on one term per page. In …

more ...

Picking Profitable Local SEO Lead Generation Niches

Think of SEO as one small part of a much more cohesive marketing strategy. SEO requires so much content because it wants to grow. Google doesn’t want to see a stagnant, unchanging website. It wants to know you’re building up strong, useful and relevant content so it can …

more ...

Provide Information about the Domain

Google’s robots, or “spiders,” crawl the Internet by “clicking” one link after another after another. They discover new pages and websites as part of that crawl, and store the content of each of those pages in a giant database. Prioritise content marketing. That's publishing valuable content on your website …

more ...

Look for scraped content on your site

Longer URLs tend to look a little more spammy within the search engine results page, and this is amplified if there are a lot of numbers and symbols within them. Keep your sentences and paragraphs short, and break them up with line breaks (white space makes much for a much …

more ...


Check out the keywords your competitors are targeting

Spend some time looking at other websites within your niche, sites that perhaps are not performing well enough to claim the top spots in Google, and ask yourself - what are they missing? Why are these sites not ranking in search engines? Having a strong SEO campaign on your website is …

more ...

The Concept of Trust

headers) are used to present structure on the page to users. There are six sizes of heading tags, beginning with h1, the most important, and ending with h6, the least important. Paid links are another no-no, whether another site linking to yours, or on your site linking to another site …

more ...

Use anchor text

At one time, directories like DMOZ were a good place to add listings and get backlinks. However, these large web directories aren’t really relevant anymore. Google Analytics allows you to specifically analyze the user behavior on your website. The analysis options range from very simple to very complex functions …

more ...

Refresh your website to match your message

Content marketing is really a component of SEO, and SEO is a component of content marketing – it's really a chicken and the egg situation. If the Google bot goes through your website and manages to access all sub-pages within just a few clicks, it can use its limited crawl budget …

more ...

Want to see LSI in action?

The obvious engagement related thing is social media. Check some social platforms, starting with Facebook and Twitter and Instagram to see if your desired audience is present on these platforms. SEO and content marketing both bring important elements to the online marketing table, and you need them both to really …

more ...

Link Out To Diverse Sources

Before designing a website, or even if your site is already designed, you should analyze the site’s structure. Each topic or area should have its own distinct section and flow logically so users don’t get lost, disoriented and frustrated. You need to analyze how your website is being …

more ...

Authority flows through the links on your website as well

Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages authority. External optimization involves optimizing your content not …

more ...

Backlinks that go deeper

Creating a guest post for a website with no traffic is a waste of time, as you won’t attract any visitors to your website after they have read the guest post. But how do you find out how much traffic a website gets? Google doesn’t want to deliver …

more ...

Researching for Searcher Intent

It is worth noting that when it comes to link building, it is very difficult to find a site owner willing to give you a link freely. Usually you give something back in return. You don't need to write at a doctorate level to rank at the top of Google …

more ...

Does the extra s even matter? S for Security

A search result with a high CTR can often be given a boost by Google because it’s seen as attractive and relevant. You can increase your CTR by giving your page a custom meta description. This can be done from the page’s HTML or if you’re using …

more ...

You need more diversity on your pages

Just by increasing your search ranking and where your website places on Google doesn’t mean you’re going to get all of a sudden get that flood of traffic that you want. The search engines are always trying to improve the quality of their results and because of this …

more ...

Write Powerful & Captivating Headlines

The day may come when links are less important to rankings, but that day hasn’t arrived yet. Outreach to webmasters should be personalized. You can list reasons why you like their brand, think your brand would partner well with them or citing articles and other content they published are …

more ...

Spend time actually optimizing for just one or two keywords

When launching a new website that replaces a previous version, use 301 Redirects to tell the search engines that your pages have moved. Doing so will retain your hard-earned Google Page Rank and your search engine positioning should stay more or less intact. If you do not use 301 Redirects …

more ...

Expand as necessary.

It is an unfortunate fact that your SEO budget will have an impact on the speed of your SEO results. A higher budget simply allows for more people working on your campaign and researching your industry and creating your content. Google is getting better every day at recognizing—and rewarding …

more ...