It’s no surprise that customers are tired of being sold to, particularly across the internet. You’ve got to understand that authority, niche-specific and generic blogs that publish related content can do the same. In Google search results, you only have space for 70 characters in your title. If …

You can no longer write a bunch of spun articles with your backlinks and place them on sites and article directories that are completely irrelevant to your niche, and still get rewarded by Google. Google itself has given clear indications that the future of search is going to be targeted …

Weak content can appear in many different forms, and the best way to discover it is to take the information on a page within the context of the rest of the site and determine how much logical sense the page makes. Originally devised as a way to combat comment spam …

You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. With a good education, you can learn how to weave SEO best practices into your website. You can perform DIY SEO if you have the right …

Search engines have no trouble finding the homepage for the blog. If you have started up your own online business, you would have already heard about long tail keywords. This entirely means that you are using words that other firms are not ranking. Google Analytics is an amazing tool. Make …

The main idea behind the traditional link building to measure all the do-follow links that a website can generate and totally ignore all no-follow links. Positive reviews are an important local SEO ranking factor that improves your business visibility on Google. If you have plans to be in business for …

Enter one of your keywords into the search box of the search engine of your choice to determine the sites with the top search engine placement for this word. You are aiming for keywords that are frequently used by your target audience, but do not have many competing pages. Backlinks …

Much criticism has been levelled at the reliance on the inclusion of keywords, but ideally you should be using keywords anyway to make your content easier to read and to prevent waffling. Ultimately you want backlinks to develop organically, as trying to manipulate or spam backlinks on other sites can …

Setting up a successful SEO strategy can be quite hard. Investing in your skills will definitely pay off though. If the site takes too long to load on a mobile device, most visitors will just click away as soon as they can. This is one of the easiest and more …

Customers are looking for answers to their questions – it’s that simple. A lot of SEOs will tell you to fix the foundation of your website, meaning the template. I think content is the foundation of the website and your template(s) should serve that content. Keyword research is one …

By targeting essential keywords within these queries, you can improve your website’s relevancy to these terms and make it more likely that your domain will appear on the first page of Google. If you want to rank in Google you have to make sure that you’re using the …

It makes sense to use the same keywords in titles and headlines, simply because a single page should always define it's topic as exactly as possible. This means there will always be only two or three main keywords any given page will need to be optimized for. Your goal should …

It’s OK to do promotion to tell people about your content, but if you can only get links by offering money to people or other big incentives, then you’re likely doing it wrong. One of the best ways to get links is to publish original research. That’s …

SEO isn’t just for large companies. As a small business or local business, there is actually a lot you can do to achieve local goals yourself. Many of these things relate to focus. Bold and italics can make your keywords stand out more with the search engines. If you …

The search engines focus on quality content, with articles that are longer than 2,000 words often being featured on page one. With that in mind, it’s worth scheduling some long-form posts into your content calendar. The more popular and important a site is, the more links from that …

If you're not adding value, then the customer simply won't ascend and you won't grow your business (fast or slow). That's what it takes. They’ve been trying to weed out sites that are identified as thin sites, but sometimes a legitimate site (like yours?) has some pages that get …

As part of their drive to continue to offer the best search experience (as per their aim) Google are looking firstly for new and fresh content and then sorts the best from the rest, ranking them in order. Canonicalizing a page is a way of telling Google that this URL …

We’ll talk about how to target the right pages on your site with the right type of links and how you can secure them.You need to figure out a way to get other websites to talk about you. Google is one of the masterminds in online searchability. Therefore …

The functionality of your site should not surprise site visitors or interfere with a user’s ability to navigate. If you are getting links from a site that has high PageRank with many other links pointing to it then those links will boost your site's popularity. Ranking high in Google …

The barriers to SEO are significant for small businesses. With content suggestions, step-by-step instructions, and the ability to automatically make changes without updating your code, Search Engine Visibility can help take the work off you so you focus on what you do best – running your business. Ensure that your site …

Unlike traditional AB testing where metrics become available immediately, with an SEO change you need to wait before you can even begin your analysis. Google needs time to index the change. Then you need to accumulate at least 2 weeks of data. If you can’t firmly work out who …

Not all SEO efforts are obvious to the outside eye. If you recently moved to HTTPS or you plan to do so, mixed content is something you’ll most likely have to deal with. There are different areas of basic SEO you need to address in order to get onto …

Instead of penalizing the page (we have NEVER gotten a website penalized), the links just take no effect and get ignored. Because people have shorter attention spans, keep the most important information in heading tags so they can scan and see if they want to delve deeper into the post …

Keep in mind however that search engines will show their own automatically generated page snippet over your descriptions if they think it will be more relevant to the current search query. Webmasters used to do everything traditionally from on-page optimization to off-page optimization such as emailing fellow webmasters to exchange …

When we start to work with any business, particularly smaller businesses, start-ups and SMEs, we always take the time to explain that content marketing’s primary goal isn’t just another form of advertising. Keyword usage on a page is much more complicated these days. SEO professionals used to go …

For example Google recently decided to shift its search engine ranking contents from desktop site to mobile site. In their official blog, Google shared some information about featured snippets. If your website is listed with a featured snippet on the search results page, it will stand out from the rest …

Moreover, studies have shown that SEO can have a better ROI than traditional forms of marketing like TV and print ads. If you truly take the time to carefully create and organize your content, you will avoid those flags that damage less reputable websites. When you regularly audit the performance …

Google Recommendation From Google’s point of view, one should avoid keyword stuffing (filling up one’s pages with keywords indiscriminately) because it can be extremely detrimental to the ranking of the page. In practice, an SEO consultant generally looks after other areas of digital marketing. SEO isn’t something …

Use bullet points: Using a bulleted list is the easiest way to ensure that your content doesn’t strain your visitors’ eye to read through it. Since bulleted lists stand out from the rest of your page, they make the entire piece easier to skim through. Stuff every blank space …

There’s an art to properly optimizing a website with keywords. Webpages with their target keyword in their URL tend to rank higher in Google than those that didn’t. Back in 2011, you could use blog commenting to get 200 backlinks and quickly skyrocket your rankings on search engines …