Getting your website indexed is the only way that Internet marketing can be successful. It’s the entire starting point. Without indexation, you’re doomed. Measuring the number of
search engines that have
indexed your site is an easy
way to check the website
growth resulting from your
SEO efforts. The more pages
indexed, the easier it is to get
a ranking for more keywords. Typically, people visit Google to help them solve a problem or they’re looking for a specific product. Search engine optimization affects only organic search results, not
paid or "sponsored" results such as Google AdWords.
Publish The Usual Static Pages
Like many of the other parts of the page targeted for optimization, filenames and alt text (for ASCII
languages) are best when they're short, but descriptive. Your pre-production space is almost exactly the same as your live site. That’s a huge amount of doubled-up content. There’s a debate as to whether or not this really matters. Write about all those topics that are important to your audience. Use the words you came up with in your keyword research. You need to have content about the topics you want to rank for to start ranking in the search results.
Find Sites Linking To More Than One Competitor
Most SEO consultants have said goodbye to spammy, shady optimization techniques because Google actively penalized you for it since 2011. Keywords are still an important part of SEO, but relevance can often be figured in more abstract ways. Also consider linking new pieces of content to some of your high-ranking organic stalwarts. This proverbial ‘sharing of the search value love’ will bestow your newly-created piece of content with an early boost in ratings before its even begun to generate search value of its own. If you’ve been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO content strategy for the web.
Tapping into the Secrets of Internal Link Building
A picture can be worth a thousand words, they say. Well, when it comes to online marketing, a single image can be worth a thousand links! Links found within the main body text of a webpage is more valuable than links found in separate plugins or widgets found elsewhere on the page. If your site doesn't load properly on mobile platforms, then you're wasting your time with SEO. You need a site that's responsive. It needs to work properly on desktop and mobile, and it needs to load quickly. Gaz Hall, an SEO Expert from the UK, said: "Links aren’t just for navigation; they are also a tool for guiding potential customers through the marketing funnel."
Backlinks, backlinks, backlinks!
Change the titles on your least successful pages twice a year. Why? Because obviously those titles weren’t helping your least successful pages. Google's Panda algorithm has been around for about four years. And while most SEOs have already understood that it deals with content value and quality, they often overlook technical issues that might cause a decrease in rankings. Boilerplate content is a fact on the web with many many sites, espesially sites that do rank well and are very credible. Google handles it, you don't really need to worry about the boilerplate content, Google can figure that part out. There are literally hundreds of factors that could influence your rankings in search engines, and even more considerations to bear in mind when you factor in content marketing and conversion optimization.