Organic traffic refers to visits that come to your site when a user clicks on an unpaid search engine result. The key is that these visits are free. Search engine optimisation (SEO) is your means to maximising your access to and returns from this free traffic source. As you spend time identifying your target audience and conducting keyword research, you’ll begin to uncover long tail keywords that will help you identify the best options for naming and describing your product or service. Acquiring new and relevant links can be tricky, but it can be one of your most important SEO goals. Earning those premium links takes a lot of work and it’s worth it. Your website must be set up to track the sources of conversions accurately; otherwise, you won't know which search engines produce the most leads—and you won't be able to continuously improve your SEO campaign.

Number of backlinks to the page

Another quick, and valuable SEO tactic – see what your competitors are ranking for. Go to one of the tools used to check out our own rankings, but put in a competitor domain. You’ll quickly see what terms they are getting traffic from, and can take the best for yourself! Relevance versus authority can be particularly challenging for beginner link builders as they begin the arduous process of securing links TD-IDF means that content should include different phrases and that some of those phrases should appear more frequently than others. Contrary to popular belief, social media doesn't have a direct relationship with your search rankings. However, it can have an indirect bearing on the success of your SEO campaign.

More value in your subheadings

It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. Google is acutely concerned about the user's experience. It has been for a long time and this is nothing new. Ideally, if you’re running your own small business, doing your own writing establishes you as the authority. Everyone likes to deal with the owner, and this provides a way to establish many relationships with customers simply through generating your own content. Just like writing any great content, you need to know your targeted audience pretty well in order to be successful. These are the people you know will be most interested in your service or product and will most likely convert into sales.

Link exchanges can be good too

A social media following shows that the website has an audience who want to hear more. The website you are targeting would want to share their new posts to their audience on social media, promoting your website at the same time. What’s more is that if you’re in the same niche as the website, their audience are more likely to enjoy your content and start following you too. The difference between 10 years ago and now is Google puts a value on links and where they come from more than ever before. They measure the v​alue of links by the domains they come from and the pages on the domains they come from. When it comes to SEO, it’s all about following a correct strategy. SEO is the most cost-effective way to bring new visitors to your website. But, there is no secret method to rank number one in Google. According to Gaz Hall, a UK SEO Consultant : "Mobile is becoming more popular every year."

Bring your customers back to your site in the form of traffic and sales

A well-structured and easy to read site allows search engines to navigate successfully. Considering the user experience for your customers before you build your site makes this process much simpler. Making content 3-clicks-away is advised, if users can’t find what they’re looking for they’ll return to Google. Ranking high on Google is crucial for attracting consumers to your company. By investing in blogging, you have the opportunity to establish your company as a leader in your industry, as well as reach the customers who are going to take you to the next level. Your website must be easy for visitors to use if you want them to stick around at all. That doesn’t mean there can’t be compelling and maybe even controversial content, only that it must be easy to find and access for the visitor who wants to see it. There have been a number of debates over the years about the SEO value of having keywords in your domain URL.