Spend some time looking at other websites within your niche, sites that perhaps are not performing well enough to claim the top spots in Google, and ask yourself - what are they missing? Why are these sites not ranking in search engines? Having a strong SEO campaign on your website is fundamental in making your business a success online. Despite this, many businesses are struggling to create SEO friendly websites. Having a domain name that makes sense is one of the most basic and obvious ways you can help to boost your website’s SEO. When deciding on a name for your domain, you must make sure it is relevant to your business. Best practice dictates that the simpler it is, the better. A page’s speed is crucial, so don’t forget testing it from time to time. From heavy images to unnecessary scripts, there is always a reason that your site gets slow..

Don’t give up too soon

Organic search is a powerful channel for getting new customers, but SEO isn’t a one-time investment, and it won’t magically fix your marketing challenges. Page load speed is also a ranking factor, especially for mobile. The true goal of SEO should be to engage customers and deliver conversions, and that cannot be accomplished with the artificial tactics used in traditional SEO campaigns. Many blogging software packages automatically nofollow user comments, but those that don't can most likely be manually edited to do this.

Where to start, I have so many pages?

With content being king, some companies will do whatever they can to beef up the content on their website, including stealing it from another website and claiming it as their own. Rest assured that real SEO has nothing to do with keyword stuffing, keyword density, hacks, tricks or cunning techniques. If you hear any of these terms from your SEO advisor, run away from them as quickly as you can. You can’t master SEO in a day, but you can resolve to make small steps in each of the areas of SEO that will make your site better and your efforts more impactful. Analyzing content alone is not real SEO. Making a deliverable look pretty for a client is not SEO.

How to diagnose technical SEO issues

Finding authoritative sites that’ll link back to your pages can be difficult. One of the very first things that you need to do in order to gain success in online marketing is to establish the main keyword of your site. When you are able to do that, you can make use of it and optimize your web page with it. If possible, you can also make use of it for your domain name. High authority links are great, but in my opinion, relevant links win the game every time. According to Gaz Hall, a UK SEO Consultant : "You should ensure that the first paragraph or so of text on your web page is entirely relevant to what your site is about. Sometimes search engines take the first paragraph or first few sentences even of your website page and use that for their description of your web page. Also, in terms of the text on your web page it is often good to place limits on the length of how much text that you put on a web page. A suggested lower bound would be 300 words and an upper boundary of about 750 words."

Check out the keywords your competitors are targeting

Search engine optimization, or SEO, is the process of improving your site's ranking in search results. Unfortunately the factors search engines like Google, Bing, and Yahoo use to rank sites are kept secret and change frequently. SEO results are only keenly felt long-term, and therefore it can be difficult for small business owners to see the value in taking time out of their day to write about their industry. SEO is an ever changing and evolving industry with the search engines updating their algorithms on a weekly and sometimes even daily basis. And while some strategies may go out of fashion or no longer deliver results there are some strategies which have stood the test of time and we believe will always play a critical role in how your website performs in the search engines. In this article, we’ll take a look at these strategies and give you some tips for getting better SEO rankings. Think of SEO as one small part of a much more cohesive marketing strategy.