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As part of their drive to continue to offer the best search experience (as per their aim) Google are looking firstly for new and fresh content and then sorts the best from the rest, ranking them in order. Canonicalizing a page is a way of telling Google that this URL is the “master version” you’d like to display in search results. This is helpful in duplicate content situations because Google certainly picks up on them. When creating an asset, it’s important to understand which part of the user journey you’re trying to target. Are you trying to inform and drive familiarity of your business, drive a single purchase, build loyalty, or simply become part of the consideration set? Funnel value can play an important role in not only defining the topic, but also defining the type of asset that would work best to accomplish your goal. Few people bookmark or even save links to sites they visit, but simply trust they will be able to find them again once they return to Google.

Make anchor text the main focus of your marketing tactics

Search engines scan captions and metadata separately, so remember to think about how you have tagged and named your original media files too. Search engine optimization (SEO) is Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! the process in which affects the visibility of a website or a web page in a search engines “natural” or un-paid (“organic”) search results. Without on page optimization of your content which talks about your website, there will be less chances of your website getting authority leading to, you missing out on traffic. If you lack on-page optimization, there are less chances of you getting notice, which will again lead to low conversion rate. This is typically done using web analytics tools such as Google AdWords Keyword Planner to determine the volume of searches for a given keyword or keyphrase, as well as the relative difficulty of ranking for those searches.

Learning about splogs

Google looks heavily at the quality of your content when deciding if you’re worthy of being ranked. Sites with dense design or intricate layouts that are scant on textual information will be unsuccessful in their SEO campaigns. Measuring the results of SEO changes can be challenging, partly because there are so many moving parts and partly because months can elapse between when changes are made to a site and when results are seen in search rankings and traffi Recognizing intent will allow you to improve keyword selection decisions and better serve your target audience.

Canonical URLs for SEO

By continuing to create quality content that provides immense value to the searcher and satisfies their original search (whether that’s answering a question, listing ideas, educating the reader, etc.), you’ll be well on your way to creating content that search engines want to see and provide to searchers. Providing tips for achieving something is also a recipe for evergreen content. Google very quickly recognizes if a backlink matches the target page subject. Therefore, backlink content should always relate to the landing page. Gaz Hall, an SEO Expert from the UK, said: "Sometimes I will block Google when using OTHER people’s content on pages."

Choose a more relevant snippet of copy directly from your web page

Since your content is evergreen and remains relevant all the time, it will keep bringing traffic to your blog. Take Have you ever dreamed about Oxon AA for this? it from Google themselves: sites that aren’t mobile-friendly or don’t have a mobile version of their site should consider a redesign in the near future, since this is an important factor how often your site could show up on page one.Every page of your website should have it’s own title and description that accurately describes the content on that specific page. Overfed with countless advice making things look simple and obvious, webmasters often rely on their intuition, common sense, or gut feelings when it comes to SEO… and they often fail. Change the titles on your least successful pages twice a year. Why? Because obviously those titles weren’t helping your least successful pages.