On-page optimization is one part of search engine optimization and, as the name suggests, it covers all the measures and modifications that are made on your own website. There are several elements on your website which you can influence and which enable search engines to index your content and understand what it is about. While producing incredible content may get you some links, the truth is, you are going to have to do some "link building." This means reaching out to other website owners in the space to ask for links. When content is optimized for SEO before it goes live on the web, it will be prepared for searchers and rank higher on the SERP from the moment of publication. The link structure of the Web serves to bind together all of the pages that have been made public as a result of someone linking to them. Through links, search engines’ automated robots, called crawlers or spiders, can reach the many billions of interconnected documents.

Create deep internal links through pages and blog posts

In many cases, the higher you are on page one the more traffic you will receive. The farther down your content is positioned on the page of results, the fewer people will click on your content listing and visit your website. Most businesses understand the importance of — and the general idea behind — search engine optimization, the practice of getting a website URL to appear at the top of a search results page in order to make it easier for customers to find and use a business. But the deeper into the mechanics of SEO you get, the less clear best practices become. SEO is about providing value, not tricking search engines into ranking you higher. In the era of internet, where approximately three billion people on this earth have access to the internet and approximately one billion websites are in existence and nothing is worst than decelerated loading website. Consequently, web users have become habitual to short attention spans and they switch to another website when the current website loads too slowly.

Hire the Right SEO Company for Your Business

On the internet, you can find hundreds of blogs, which are coming from self-proclaimed online marketers. What I find lacking in those blogs is they don’t take in stride the transition of content from the first-among-the-equal to being synonymous with SEO. Social networks are an important source of traffic. Good content significantly raises the probability of the posts being frequently shared organically on social networks which helps you expand your reach. At the same time, you can also generate additional traffic through social channels. Social interactions are also registered by Google and can help the search engine review the relevance and quality of your content. You should see improvements in website traffic, a key indicator of progress for your keywords. It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer.

Sponsor events, teams, or organizations

There’s no denying that a website’s popularity correlates with how high it ranks in search engine results, and in a way, backlinks are like popularity votes. The more links you have leading to your website from outside websites, the more traction you’ll gain from search engines. Keywords are less often used nowadays as the first signal to indicate what your post is about, but they are still helpful to offer an overview of the topic you’re focusing on. To optimise your website successfully it is fundamental to understand how search engines work and what are the most influential areas in SEO to get your website ranking the fastest. According to Gaz Hall, a UK SEO Consultant : "When done well, content marketing can contribute to boosting a site’s position in search rankings."

Competitive keywords

Stick to these good practices and you’ll be on your way to free traffic. Many companies underestimate how much time and money it takes to be successful with SEO. Success by any standard rarely comes within the first 3 months, even with a healthy SEO budget. Google offers another tool called Google Website Optimizer that allows you to run experiments to find what on-page changes will produce the best conversion rates with visitors. Google has thousands of ranking factors and sub-factors that go into their algorithm and we could talk about them all for hours. Understanding the most important SEO ranking factors will get you on the right track fast and let you understand what your primary focus should be when optimizing for your website or blog.