The link structure of the Web serves to bind together all of the pages that have been made public as a result of someone linking to them. Through links, search engines’ automated robots, called crawlers or spiders, can reach the many billions of interconnected documents. It shouldn’t be surprising that the first step is identifying those high-value search terms that your potential customers might be using. You can do that through keyword research, which can be conducted a number of different ways. Keywords or key phrases are simply the search terms someone types into a search engine, such as Google or Bing, when they are looking for certain information. People are constantly using keywords: whether they are in search for a specific product or just browsing to conduct personal research. Each time you write an informative article related to your site’s topic, you should distribute it to a number of article directories. When you do that, you are making sure that more people will be visiting your site.

Google retrieves the most relevant pages from its databases

You’ve launched your new website, ready to welcome crowds of new customers. But, if no-one finds your new website, how will they see what you have to offer? Most people look at SEO the wrong way. They look at ways to do the least amount of work for the greatest initial return, when in fact, it's quite the opposite. To optimise your website successfully it is fundamental to understand how search engines work and what are the most influential areas in SEO to get your website ranking the fastest. A good resource is more than just a long-form 1500 word blog post. It deep dives into topics and can stretch on for pages, combining data and insight that your audience would be hard pressed to find anywhere else.

Duplicate content checks

Another quick, and valuable SEO tactic – see what your competitors are ranking for. Go to one of the tools used to check out our own rankings, but put in a competitor domain. You’ll quickly see what terms they are getting traffic from, and can take the best for yourself! You hear a lot of hot air about content, why it’s important, why brands need to be producing it etc, but not a lot of context about measuring impact. It takes time for Google to recognize your website and assign it the authority it deserves. It takes time for it to see that changes have been made, compare the quality of your website and your content to everyone else in the same space. Search is the #1 driver of traffic to content sites, beating social media by more than 300%

Social sharing

On page SEO deals with making sure Google can find your web pages so they can show them in the search results, as well as making sure you have relevant, detailed, and helpful content to the search phrases you’re trying to show up for. If a site links to you using the ’nofollow’ meta tag then their website’s authority won’t be passed to you. Some publishers automatically nofollow all external links, which is bad practice. Nofollow links should be reserved for sponsored or paid for links and content you don’t necessarily trust but still want to use as an example. Good formatting can instantly improve your page’s readability. This, in turn, can improve your engagement rate. Gaz Hall, an SEO Expert from the UK, said: "Google is better at working out what a page is about, and what it should be about to satisfy the intent of a searcher."

Create Keyword Evaluation Models

If you're not adding value, then the customer simply won't ascend and you won't grow your business (fast or slow). That's what it takes. Forget dense blocks of text with no images. Instead, create content with lots of headers, that’s well spaced out and that uses large beautiful pictures throughout. In terms of the actual writing, try to use a narrative structure where possible to really pull people in. Tell a story, use cliff hangers and make it impossible for your visitors not to move down to the next line! Content marketing is about creating content that will help Google to find your site and posts and to ensure you rank highly in the search engine results pages. While this is a powerful and useful effect though, it's actually only one part of what content marketing is about. Rest assured that real SEO has nothing to do with keyword stuffing, keyword density, hacks, tricks or cunning techniques. If you hear any of these terms from your SEO advisor, run away from them as quickly as you can.