SEO ranking improves when visitors stay on your site longer, view more pages, and repeat their visits. The more user-friendly your site is, the more likely this is going to happen. You can also use Fetch as Google within the Crawl section of Google Search Console to render your site the way Google sees it on different mobile devices. If you've improved the crawling and indexing of your site using Google Webmasters Tools or other services, you're probably curious about the traffic coming to your site. Web analytics programs like Google Analytics are a valuable source of insight for this. An authority website is a site that is trusted. It’s trusted by its users, trusted by industry experts, trusted by other websites and trusted by search engines.

Data Mining – Release the Scrapers

Content freshness matters. Keeping your content up to date helps search engines understand that your site is accurate today. You’ve seen what links you and your competitors have. Now it is time to start building up your profile. As with any strategy, you need to set goals, and make sure it aligns with your overall marketing focus. Generally speaking, backlinks are considered to be a “vote” of confidence for the content that’s being linked to on your domain from outside sources. The underlying content is extremely important. Too many people skimp on content, but it's one of the major anchors that tether you to Google's relevancy algorithms.

Should I start with a blog?

Test the results of changes, and keep changes tracked in an Excel spreadsheet, or whatever you're comfortable with. Build your site with a logical link structure. Every page should be reachable from at least one static text link. If you’re an SEO-newbie you’ll probably hear lots of new and complicated terms. Search engine algorithms are designed to detect content that was written for the sole purpose of boosting search engine traffic.

Make sure contact forms and contact information are current

Google is getting better every day at recognizing—and rewarding—high-quality content. As defined by Google and humans, valuable content is useful, informative, better than other content on the same topic, credible, original, and engaging. Similar to your title tags, meta descriptions are a simple, but highly effective way to improve your SEO. Meta descriptions are used to generate the small paragraph of text that appears below a page’s title in the search results. Good ways to boost readability include breaking up sub-topics within your content, using images and videos to help explain difficult concepts, and visually highlighting one or two quotable sound bites that illustrate key points. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Google already gives ranking boosts to sites on a secure protocol (https vs. http) and this emphasis on security will only grow as time passes."

Do-Not dump the anchored links with keywords

Longer sentences are hard to follow onscreen. When possible, break longer sentences into multiple shorter sentences. Human users are already intrigued by your title; all that’s left to do is entice them to clickthrough with your meta description. A meta description is information, more in depth than your title, that will let users know what to expect when they visit your page. Google wants to see a healthy link profile that signifies authority. This means quality links coming from quality content across the web with a healthy diversity. Linking to authority sites helps send trust signals to Google. The link relevancy is important and should be done in a proper manner.