A search result with a high CTR can often be given a boost
by Google because it’s seen as attractive and relevant. You
can increase your CTR by giving your page a custom meta
description. This can be done from the page’s HTML or if
you’re using WordPress, you could use a plugin like Yoast
SEO to do this. Google prioritizes meta information and headers first, then body copy, and finally sidebars and footers If your content is hard to scan, meaning it contains long sentences and paragraphs, it's likely that your visitors won’t stick around. Chances are, they’ll go to your competitors to find content that’s easier to consume. Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site.
How do you make a Google friendly website?
User experience is important to search engines and one way they determine this is based on how easy it is to get around the site or the navigation. Use 3-4 internal links on each page, but make sure they are incorporated naturally within the body of the text. Don’t put lots of links in the footer or at the end of your content. Google will penalize you for this. If your content fails
to provide your users with any added value or to engross them, it will not help to
acquire leads and/or customers. It is impossible to predict how people will search for content and which
keywords they will use to do so. So, it is advisable to create content that can fully satisfy the users’ needs.
It is not just about the quantity (huge amounts of text); it’s more about the relevance of the content to
potential searches. Launching a new website without putting 301 redirects in place
is literally committing SEO suicide. Not only will you lose all of
your past SEO history, your rankings (and traffic!) will plummet.
Always, ALWAYS 301 redirect your old site pages to your new
ones to let Google know where your new content can be
found. In addition to the actual text on your web
pages, search engines also examine their structure,
the use of keywords in your URLs, the formatting of
the page (such as the use of bold font), and which
keywords appear in the title and in the body of the
Does more traffic directly imply more revenue?
Google reported an incredible hike of the key search term ‘near me’ in recent years, showing that customers are specifically looking for local sellers. When it comes to commercial search terms, winning the ‘near me’ battle could bring you a ton of relevant traffic. Think long term rather
than short term. Short term will get you nowhere with SEO. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and beyond search engine optimization. The search engines now identify low
quality content through user engagement, and by correlating website
features. Networks of sites where you can place this kind of content are
even easier for them to identify. As a marketer, the primary warning sign
should be sites where you can post your content with no editorial oversight
from the website owner.
Understand which tools will give you easy, intuitive, and accurate insights
If you want to promote your website by purchasing sponsored links, always use the rel nofollow attribute. There’s no other way. If Google finds that you’ve paid webmasters to build backlinks, you will end up with a hard to remove penalty. he no follow link tag has done a lot of good for the online world – most SEO spammers won’t bother posting irrelevant links to blogs or forum posts if they know they won’t get to publish a follow link. WordPress automatically assigns the no follow link attribute to all user-submitted links, and Wikipedia does the same for its reference section. . Search engine optimization applied correctly will create better visibility online, but it's just one part of your overall marketing strategy. Gaz Hall, from SEO Hull
, had the following to say: " Brands that rank high on search engines have great content, address their target audience’s search intent, and take the time to optimize their sites from a technology standpoint. "
Does the extra s even matter? S for Security
When optimizing for search traffic today, marketers can’t think just about
rankings. They need to be holistic in their approach to the visibility and
appearance of listings. It is important
to have at least one keyword in your title. In addition, you should have your keywords in your meta descriptions, headers (h1 tags) and in the ALT descriptions and titles of images. Google follows links. Links are important. So get the word out. Reach out to other site owners – preferably of topically related websites. Keyword research is one of the most valuable things you can do to obtain and maintain high search engine rankings and promising SEO results. For most small businesses, a keyword combination contains usually three or more targeted words that describe what you do.