Google is looking for authoritative sites that are actual businesses that are getting legitimate visitors to their site. The main purpose of categories and tags are to help web visitors navigate your blogs quickly and easily, which in turn, help you get a better search ranking (if used properly). In a nutshell, categories are the table of contents for your blog, while tags are the index that helps a search engine to interpret your blog’s subject matter with ease. Search engines are responsible for driving a majority of the traffic. This is because people heavily rely on Google to get information. In 2012, people searched on Google 3.5 billion times per day. We don’t know exactly how many searches are being done today, but you can imagine the number is considerably higher. Unlike in the past when the main focus was the optimization, the focus has shifted to the value of the content.

Audit your profile, looking for issues with regards to webmaster tools

In this case, it’s smart to keep the resources, history, and knowledge in-house. The largest sites on the Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... internet are either content creation sites or those that cultivate the content of others via user-generated content (UGC) or aggregation. Paid is an expeditious method for a marketer to test keyword viability for conversion. Ensure that your site is set to load at either www.domainname.co.uk or domainname.co.uk – not both. There is a technical difference between the two, but for most people it shouldn’t matter either way as far as you stick with your preference and redirect the non-preferred to your preferred one.

Remember that anchor text of nofollow links is useless for your search engine rankings

Growth is typically measured in units such as traffic, new user signups, revenue, and final sales transactions. Integrate your official website with Facebook, Twitter, LinkedIn, Google+, and Pinterest. People who visit your site will share your content on their social media profiles and help build your brand awareness. It doesn’t matter how many searches a keyword has in a month if it doesn’t accurately reflect the content on your page! Google’s algorithm is incredibly intelligent in understanding all aspects of what a quality search result looks like.

Having fun with Google algorithms

If you’ve been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO content strategy for the web. Before you start with mobile optimization, you can use Google’s free test for mobile friendliness to check the mobile performance of your website. Take it from Google themselves: sites that aren’t mobile-friendly or don’t have a mobile version of their site should consider a redesign in the near future, since this is an important factor how often your site could show up on page one.Every page of your website should have it’s own title and description that accurately describes the content on that specific page. Gaz Hall, a Freelance SEO Consultant, commented: "The balance of art and science that’s called for varies for every new project."

How to survive your first encounter with link bait

SEO is the process of driving traffic from the ‘organic’, and ‘paid’ sources to win the rat race of ranking on search engine result pages (SERPs). Every Take a butchers at Beverley Marketing , for instance. page of your website (if optimal) represents an opportunity to rank that page and dozens more when combined with SEO best practices. It’s all about website analytics — a powerful tool that gives you a full-picture analysis of how your website is doing online, and insight into areas that can use improvement. Services like Google Analytics give you a full-picture view of your site’s success with detailed statistics about a website’s traffic, visitors, conversions and sales. Have you ever searched for a business name or individual on Facebook’s search bar and couldn’t find them?