Though buying links may be a good marketing strategy, Google is on the lookout and cautions webmasters against attempting to manipulate the system. Google delivers results based on the geographic location of the searcher, which is determined by the IP address of the user. Every “vote” or link to your site helps determine the value of your site. However, it’s not just the sheer number of links your website gets. Once you have someone click on your site, usability becomes your most vital factor. Better user experience is essential for moving up in the search rankings. Your content should be quickly found by website visitors from organic search. Average time spent on your site is also a major ranking determinant.To achieve these goals make sure that your site is mobile friendly.

Localize your content for better customer experience

Meta descriptions don’t carry as much value as they used to, but they still have an important role for SEO. Each of your posts should have a unique title and meta description. Make sure all are unique and you don’t have any duplicate ones. Both Google and Bing take page-loading speed into account in their website ranking algorithm. There are plenty of rabbit holes to fall into when it comes to Google algorithm updates. Site speed is an essential element of any campaign and for good reasons. You’ve also got to prioritize index and site structure when reviewing your technical SEO – obvious choices but absolutely paramount.

How to Find Acquisition Targets

Google may penalize specific tactics, but they will never penalize quality. As we spend more time on our mobile devices, it is becoming more integral that websites cater to the mobile-user. This is becoming known as mobile first. In fact, mobile friendliness has now been confirmed by Google as a ranking factor for searches, making it a vital component for your SEO strategy. Keyword stemming is a process, in which you would be modifying certain keywords before making use of them for your site, or articles. This would actually increase your chances of getting more hits on your website. Sometimes you might spot a particularly juicy keyword when conducting your research. But just because a keyword has high volume, doesn’t necessarily mean it’s going to be a good one to rank for.

Chew on that one for a while

Whenever a high authority blog links to your website, Google considers it as a positive signal toward your blog. Your blog becomes more important and it gives your site a boost in search rankings. The more backlinks you have, the higher you rank on Google Search. As the world is becoming more and more mobile and more searches will continue to be done on mobile devices, starting a mobile strategy today will greatly pay off in the future. Doing so will dramatically bias outcomes in your favor. According to Gaz Hall, a UK SEO Consultant : "If you were to build a house and the foundation was in terrible condition, you’d have a lot of issues, regardless of how nice you decorated the interior. The same is true for SEO. You need to have a great foundation on your website."

If you can focus on having the best quality content and links you will beat your competition

For those who can’t find any good place to apply a keyword or phrase, using them in the links built to other websites will help them to stand out for readers. Using SEO best practices should be a part of your foundation when it comes to creating content, not only on your website, but with your social media posts as well. How does a new website start ranking? Does it just magically appear in Google after you’ve launched it? What things do you have to do to start ranking in Google and get traffic from the search engines? When you link to a webpage, you’re proclaiming that you trust that content as a resource – so your brand is on the line.