As Google continues to improve its ability to deliver hyper-local results, it is critically important to have complete and accurate data in one’s Google My Business profile. If you get too far into the SEO rabbit hole you’ll start stumbling upon spammy ways to attempt to speed up this process. Automated software like RankerX, GSA SER, and Scrapebox, instructions to create spam or spin content, linkwheels, PBNs, hacking domains, etc. Unlike some aspects of the mysterious Quality Score “secret sauce,” we know that Google takes landing page relevance into account when calculating Quality Score Remember that your success in SEO is directly proportional to the amount of effort you exert.

Use your website to build trust:

A Google research recently revealed that four out of five users trust search engines for local searches When you run the same query on different search engines, you will probably get different results. This is because every search engine uses its own algorithm, based on various socalled “ranking factors.” These factors decide which results appear in the SERPs. NAP stands for Name, Address and Phone Number. NAP is critical for businesses wanting to rank highly in local search results. Google cross-references your contact information across your own website, and local online directories in order to validate your company. Inconsistent information can be the reason your SEO is failing. Let’s face it, a website that can’t get its contact details right is more than likely not worth a visit. Hence, Google ranks these websites lower. You have to get your digital footprint right before you do anything else. There’s a danger that duplicate content will cannibalize the keywords you want to target in search. Duplicate content can be a problem on your own site, but also with any guest posts that you submit to other websites for backlinks.

What promise do you make?

9 out of 10 people users make use of Search Engines to find an answer to their query. When these users type in their keywords/query, the Search Engine’s bots and spiders run their complex algorithms, scan through the giant database that has been crawled and indexed by them. They, then come up with results (websites) whose keywords matches with that of the query. Google Panda and Penguin stopped keyword stuffing in its tracks making it not just not ideal but counter productive. People continually say that SEO is dead and that trying to rank in Google is futile. Then you get a sales pitch that points you to a social media product or some other type of paid traffic gimmick. SEO and positioning your website to rank top spots in the search engines require some careful planning. Just like setting up a business or going to war, it requires strategizing for optimal results.

Use Link Baiting To Get More Clicks

Google wants to see a healthy link profile that signifies authority. This means quality links coming from quality content across the web with a healthy diversity. If you are serious about your website, at least install Google Analytics or any other preferred statistics app. Collect data about your visitors, and find out what the customer journey on your website is. Find out what pages people like and which pages they dislike. One of the first things you ’re going to need to do is to fill your site with great content and to use your keywords throughout. There’s a fine line to be walked here: you need to repeat the phrase a few times to ensure that you create that association but at the same time, you also need to make sure that you don’t overdo it and thereby appear to be spamming. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Google prefers sites that are easy to navigate. This means having solid navigation in your top menu and other places on your site (like your sidebar and footer). It also allows Google to easily find related pages on your site."

It can be a great strategy to focus on long tail keywords

Search engines like Google can tell the difference between links set up to improve search engine rankings and those that are from trusted, relevant sources. In the world of SEO, there is speculation that Google’s indexer will only give a certain document credit for having a given word in its title if that word appears in the first 12 words of the title tag. The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring. The degree to which search engines rely on evaluating link neighborhoods is not clear, and links from nonrelevant pages are still believed to help the rankings of the target pages.