Targeting highly sought-after keywords can make it harder for you to rank higher in search, but this doesn’t mean that you can’t become an authority on a topic by using different phrases for the same concept. Don’t just stuff your keywords in willy-nilly and then tack on your city and state (or region or county) at the end. Remember that in addition to conveying to Google the terms for which you want your business to be relevant, these are the phrases that your prospective customers will see when they’re searching. Meta descriptions are technically HTML attributes that offer concise explanations of what a webpage is about. They can be used on search engine result pages to show a preview for a webpage. They are far less of a direct ranking signal as they once were (almost not at all these days) BUT they remain important because – when Google chose to use the suggested meta description – they are the effective ‘sales pitch’ to users to click on your webpage. You should definitely be using canonical URLs with keywords and a relevant directory structure that also includes keywords. You should also avoid using too many page variables after the URL.

Create a client reactivation plan

How do you write a clickable title that will draw people to your site and keep them on there without sounding salesy or cheesy? Some SEO professionals have been predicting the demise of links for a several years. But there’s little evidence to support this trend so far. Let’s not forget the speed of your site, not just because we all browse the web a lot more on our mobile devices, over not-so-broadband networks, but also because a fast site makes Google and in most cases your conversion rate happier. When the damage is done, it can be very hard to get back onto Google’s good side. In fact, that's often impossible.

Increase the level of security on the site

Google tends to prefer Featured Snippet content that begin logically as an answer would. Mobile friendliness is an important ranking factor for search rankings. More and more users are using their mobile devices to surf the internet. In some areas, over 70% of users visit websites on mobile. What does this mean for you? Every sitepage should be optmized for mobile. Every. Single. One. Authority relates to the link profile of any site. But not just the number of links. That bears little importance. Because there has been quite some news about Google’s Penguin update and before that its Panda update, people are blaming those.

Grooving to the Search Engine's tunes!

The functionality of your site should not surprise site visitors or interfere with a user’s ability to navigate. Backlinks are one of the most important factor of off page optimisation to rank your website on SERPs. There are many backlinks, and all are not important. Considering which backlinks are important and which links should be directed to your website, understanding no follow and do follow links is essential. Strategically written website copy includes well-thought-out internal links and calls to action. Gaz Hall, an SEO Expert from the UK, said: "SEOs constantly work to get new links connecting to their sites that are from sources of high authority."

Link acquisition is an ongoing investment

Search engine optimization, or SEO, is the process of improving your site's ranking in search results. Unfortunately the factors search engines like Google, Bing, and Yahoo use to rank sites are kept secret and change frequently. Both Search Console and Google Analytics have a huge range of features to help you sift through your website data and figure out how your site is performing, and you’ll find a variety of resources online, particularly from Google, to help you unlock their valuable features. Looking at statistics behind applicable keywords will reveal traffic rates and competition levels, helping you better understand the terms and topics that most interest your prospects. Other best practices that we have in SEO are things where we will take a keyword and will essentially just make our keyword research very limited to the ones that have produced high returns.