The strategies used to drive traffic to an ecommerce website can differ based on the type of product you sell. You should aim to have the target search keyword within one of the HTML headers in your content (e.g. H2, H3, etc.). Link Exchange is another good way for building links. However, you need to be careful with this one. I am not asking to go around ‘asking people for links’. Just move subtly with it. ‘Mobile indexing first’ means that Google will look at the mobile version of your site to decide how high you should rank.

Strive to create 10x content

Google is an endless stream of free organic traffic​ and by optimizing your site and working on the critical components involved, you can get this traffic and continually grow it over the coming months and years. Off page SEO or search engine optimisation is doing things off site to improve your sites search engine rankings. Keyword relevancy and placement is far more important than frequency. Your keyword or key phrase should appear in the first 100 words of your page, if not the first sentence. The structure of your URL can affect both your page’s ranking, but also the user experience.

How Many Words Can I Optimise A Page For?

So you want your site to be among those most relevant for the keywords relevant to your business. Ideally you want to be towards the top of the first page of the search results as people do not often look further than that. Aside from on-site optimization and content marketing, the most important element of your strategy is your link building campaign -- otherwise known as off-site optimization. We know that we need links because the value is there – direct and indirect – and every study or research piece published about SEO says that links are still important. Trust an SEO expert who will build a campaign that uses a proven process, creates original branded content and monitors relevant metrics.

Google’s algorithms react much faster to your changes now

Billions of searches are performed each month. Knowing how users search and choose results will help you create a strategy that caters to these trends. The biggest mistake I find search engine optimization (SEO) copywriters making is attempting to substitute a generic term for a specific keyphrase. If you have a blog, you can submit it to various blog directories. Like all other directories, some pass value, while others are crap. Gaz Hall, an SEO Expert from the UK, said: "The SEO of your website is largely dependent upon how easily and quickly your potential customers can find your site through a search engine query."

Links are glue

Know your audience – surveys and your analytics software can help you get a better picture of your typical visitor or client. Consider developing marketing personas, or characters that represent your ideal site visitors and customers. Then think about what kinds of content those personas would be looking for. As companies adapt to a mobile-first world, they must create web experiences that are responsive and driven by rich experiences. However, without understanding or adhering to SEO best practices, content creators can inadvertently cause technical errors, duplicate content, or orphan pages. In a nut shell, if you want Google to love your site it needs to be full of interesting, fresh and useful content that your target customers (those searching on Google) will love. Google will only deliver high quality websites in its search results – this is how it is able to maintain 80% of the market. Don’t try and stuff keywords where they don’t belong. Yes, still focus on keywords, but your north star for everything you write should be the user.