With content being king, SEO may as well be queen. They both play an integral role in getting your message out and building your following. Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). Link building always paves the way for effective relationship building. Whenever any local publication writes about you (and of course, link back to you), you can establish a relationship with the author as well as the organization. It might lead to getting great results as you never know who that author is connected to. Keyword research is the basis of all search marketing. It is the art of explaining what you do in the language that people use, and thus it should probably be the basis of all your marketing activities, both on and off the web.

SEO great content best practice

Effective content curation, better accessibility practices and proper information architecture are all key components for strong SEO. There's a lot of misinformation online when it comes to SEO. It seems that over the past few years, everyone has become an 'SEO expert'. As we know that Google optimizes its results for user intent, hence, this is a way to know what content the searchers are looking for when they make a search for a keyword. Make a note of the things that you can implement in your content. Search engines use alt text to identify the content of a page, since bots can only read text. Adding alt text to images lets search engines understand what the image is so they can include it in relevant searches.

Choose your keywords carefully

Consider dropping a link back to your main website in any other websites you may be running. Using one business platform to increase exposure for another is just a good idea, even if you don’t happen to be getting much traffic at those other websites. It’s also important to know what kinds of link-building strategies to avoid, so that you don’t waste your valuable time and effort doing something that can make Google sandbox your site (remove it from their search engine). Every time a search engine finds your website next to your competitors, it tells them that your company is in a related niche. Mobile-first. It’s coming. And I still feel that a responsive website, in addition to all the AMP and so, is essential.

Have the ability to scale as you grow bigger

You can speed up the process of getting useful links by connecting with content curators. Until Google get their act together, unethical and spammy SEO techniques (black hat SEO) will always exist. One of the best ways to get links when you’re first starting out is to ask people you know to link to your site from their site using a target keyword as the anchor text -- the text being used as the link to your site. Use your network of customers, partners, vendors, and even friends/family around the world to link to your site, and ask them to link to the right locale site. Gaz Hall, from SEO Hull, had the following to say: "Get people talking about your brand, and mentioning it on their website, or any website for that matte"

Make sure your website is indexed in Duck Duck Go

To “optimize” for a mobile-first index, make sure that what you serve to mobile users is the version of the content you’d want Google to index, not a pared down version, or a version that gets updated later than desktop, or version that redirects to the mobile homepage. Expect increased conversions, particularly those from visitors who arrived via organic search. You need to understand where you are now in order to accurately assess your future rankings. Simply put, engagement is the ability to hold a user’s attention. In SEO terms, it is a measure of the amount of time spent on a page. Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong user engagement with higher page ranking.