Measuring the results of SEO changes can be challenging, partly because there are so many moving parts and partly because months can elapse between when changes are made to a site and when results are seen in search rankings and traffi The best key phrases would automatically fall into place naturally, as you write the article. And that’s what Google is looking for. If the wrong people are hitting your website, it's all for nothing Browser caching is about how a browser remembers / stores your website for faster visiting the next time you come to that website.

Attention spans are short online

Site speed is an essential element of any campaign and for good reasons. You’ve also got to prioritize index and site structure when reviewing your technical SEO – obvious choices but absolutely paramount. Before designing a website, or even if your site is already designed, you should analyze the site’s structure. Each topic or area should have its own distinct section and flow logically so users don’t get lost, disoriented and frustrated. You need to analyze how your website is being viewed. Search engine guidelines have evolved from the long-running abuse of search algorithms by aggressive Web marketers. Most of the guidelines put into place by Bing, Google, and other search engines are reactions to deceptive marketing practices. The guidelines are as close as you will get to having a check list of things that lead to penalties and algorithmic downgrades. Search engines do not look favorably upon websites that contain a lot of broken links and thus give them a bad ranking.

What Is Free SEO and What Is Paid SEM?

Realize that meta keywords are only used by your competitor to see what you want to rank for. Google still doesn’t use them. As a general rule of thumb the more words in the query the easier it is to rank for that phrase. This is certainly not an absolute but has been the case for a majority of the terms I have worked with. *If you know of examples where this theory does not hold up, please share in the comments. There is nothing as sad as people who spend days and weeks writing about something and then… nothing. All that passion and knowledge for nothing. Good, and yet unnoticed articles are something that happens every day and to everybody. Google is a very smart company. The sophistication of the algorithms they write is incredible; bear in mind that there are currently cars driving themselves around Silicon Valley powered by Google’s algorithms.

Keyword research supports not just content creation, but all marketing and promotional activities

Don't fill your page with lists of keywords, attempt to "cloak" pages, or put up "crawler only" pages. If your site contains pages, links, or text that you don't intend visitors to see, Google considers those links and pages deceptive and may ignore your site. If users cannot access your page due to compatibility problems, you are not likely to get a good rating. Placing ads in front of potential customers has traditionally been one of the easiest ways to introduce your product to the world, but things have changed a lot over the years. While traditional advertisements still have their place, companies no longer have to rely on a chance encounter to get their products in front of their customers. Gaz Hall, from SEO Hull, had the following to say: "Some people will purchase SEO purely by price, in which case you can't really compete, nor should you. "

Measure and Improve

Write proper page titles. Not overly optimized titles targeting a gazillion keywords. No. Proper, one sentence titles that contain your brand name and your focus keyword. Whenever your URL changes, think of what you may have going on that’s attached to those URLs. Write great title tags. Good title tags should be like an interesting newspaper headline but with relevant keywords included. Building backlinks is not enough. You also have to monitor every link your website is earning. Not knowing who links to you or when links are being removed can cost you a lot of traffic.