If you want to use your SEO campaign to truly and accurately speak to your audience and potential buyers, think about what gaps you can fill that competitors don’t. By highlighting your website, you help Google better understand your site’s data. Data highlighter allows you to highlight parts of your website through Google Webmaster Tools, without having to make any code changes. Writing guest posts should be part of every content marketing strategy. Creating content for authority sites can increase your brand awareness, increases your website’s authority and you can get some referral traffic from these websites. As brands across industries continue to see the impact that organic search can have on their growth, search engine optimization has come from humble beginnings to become a recognized strategic field of marketing.

Which SEO activities have previously been attempted?

The addition of internal links – links from your own domain – to your content can be very effective for SEO. It’s a strategic way to inform search engines about the topics you want to serve as an authority, It is important to have at least one keyword in your title. In addition, you should have your keywords in your meta descriptions, headers (h1 tags) and in the ALT descriptions and titles of images. Having an appropriate title will increase traffic to your site. The placement of keywords in your title has a huge impact on determining where a search engine will place your site. The page’s title should include some of your site’s keywords to increase your ranking in the search engines. Links are important since Google confirmed that links are the #1 ranking factor, alongside great content. Ranking without links is hard, and why would anyone try to rank without links in the first place? Google cares about links more than anything, and so should you.

Leveraging Search Engine Optimization to Transform Your Audience

Search engines will eventually find your site online, but that can take a while. To speed everything up, you should submit your website to the most popular search engines like Google, Yahoo, Bing, etc. All too often, when we’re brought in for SEO work on a redesign, it’s often late in the process, such as when the site is being coded or even totally complete. “Hey, we should probably have the SEO guy take a look at this before we launch,” but by then, it’s too late. Search engine optimization is perhaps one of the greatest marketing tools to come about online, but without proper article submissions it won’t work out to your liking. That is why it’s imperative to search and find the best article directories to submit your hard earned work and watch the numbers start to add up. High authority links are great, but in my opinion, relevant links win the game every time.

Get listed in local directories

Large images slow down your site, so you need to make image file sizes as small as possible. Lets go a little deeper as to the relevance of authority. As everybody knows, Search Engines are the moderators of the Internet. The search engine spider crawls the Internet finding billions of new pages, indexes them and then matches each web page to the relevant search query You need to see things from your customers’ point of view and, more importantly, you need to write the things that appeal to their viewpoint. According to SEO Consultant, Gaz Hall: "To make a website stand out in the depth of the internet is the hardest job for everyone who runs an online business. There’s no magic recipe that can be applied and give sustainable results. However, search engines tend to reward those websites that bring a real value to their users."

Number of backlinks to the page

Unlike traditional AB testing where metrics become available immediately, with an SEO change you need to wait before you can even begin your analysis. Google needs time to index the change. Then you need to accumulate at least 2 weeks of data. Google might interpret that important information is available on pages that you link externally through the keywords. The first moment of landing at position one-six is characterized by a lot of fluctuations. However, once you have sustained the top position for some time, the fluctuations will be minimal. Add internal links to the taxonomies the post belongs to