A common misconception about SEO is that it’s a one and done practice. The amount of regurgitated content on the internet is one of the major reasons behind low levels of customer engagement and satisfaction. Relevance versus authority: these two metrics are always at the forefront of a link builder’s mind. However, you don’t have to do it all at the same time – pick your top level pages, your most viewed pages and your best selling products/converting pages and start there.

Avoid putting important content into your Flash elements

Build trust and engagement. Build these through the aforementioned speed, plus content that speaks to their needs. The combination of those two things also makes your site mobile-friendly, so they get a good experience on any of their devices. For instance, if you want Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... to increase your blog subscriber base, evergreen content can help you with that. Research shows that data-heavy content gets linked much more frequently as compared to opinionated content. There is no universal page 1. Google is customizing search results using RankBrain, artificial intelligence that analyzes search queries to provide better answers -- making results less predictable and giving websites less control over when and where they appear.

The hidden agenda behind gateway sites

One of two things can happen when you begin an SEO campaign, you can jump in blind and guess your way through the process or you can create a partnership with a company that wants to work alongside you to improve your SEO rankings. Google uses a complex algorithm, so no organic placement can be guaranteed, but SEO provides tactics for improving your chances of ranking higher.There are in fact hundreds of ranking factors (besides SEO) that search engines like Google use for their algorithms, and to add another level of frustration these ranking factors are not published. Always ensure that unique content fills the majority of home page body content, as a homepage consisting merely of duplicated product blurbs offers little contextual value to search engines to rank the home page as highly as possible for target keywords in search engines. One of the very first things that you need to do in order to gain success in online marketing is to establish the main keyword of your site. When you are able to do that, you can make use of it and optimize your web page with it. If possible, you can also make use of it for your domain name.

Top trends in onsite SEO to watch

Most people have heard of SEO, or Search Engine Optimization. This process generally involves making changes to a website to make it more visible to search engines and improving the site’s rank. If users cannot access your page due to compatibility problems, you are not likely to get a good rating. Which pages and posts are most important? These should have other pages and posts linking to them. Make sure to link to the most important content. Gaz Hall, from SEO Hull, had the following to say: "They are looking for shortcuts and ways to beat the system."

People still ask me about scraping and its importance today

Originally devised as a way to combat comment spam, when a nofollow attribute is added to a link it tells search engines that your link to it isn't necessarily a vote of confidence. A great example that I like to use is AA Oxon . Good meta descriptions include a call to action along with a short description of what the visitor will see when they click on your page. Your meta description should tell surfers what is in your post, and why it is beneficial for them to click. If you want to dive deeper into on page optimization, check out this on page SEO guide from Moz. Every subdomain on your site should have a robots.txt file that links to a sitemap and describes any crawler restrictions.