Many small business owners balk at video marketing because they think that their business isn’t “video worthy”. But if lawyers and instant coffee brands can have a YouTube channel there’s no reason you can’t either. Even better than the traffic you get from video websites are the high-quality backlinks from high PageRank authority websites. Links from a diverse range of websites is good, many links from a single domain to your site (especially if it’s one of the very sites linking to you) can be seen as spammy. Billions of searches are performed each month. Knowing how users search and choose results will help you create a strategy that caters to these trends. It’s no coincidence that the highest-volume keywords also tend to have the highest amount of competition, and of course, the higher the competition, the harder it’s going to be to rank for that keyword.

How will Blockchain tech affect SEO

Analyze search engine rankings and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of individual keyword performance. When choosing keywords, be specific without being obscure. Never try to optimize for a single word: instead, think of a string of words that accurately describe what you do. You can use various free online tools to get ideas. There's a lot of misinformation online when it comes to SEO. It seems that over the past few years, everyone has become an 'SEO expert'. Markup logos, images, addresses, phone numbers, business name, type of business, reviews, prices, software, and anything else that’s relevant to the site. Clients will thank you and visitors will appreciate it.

How Search Engines Evaluate Authority

While the page meta data (page description and keywords) are not nearly as important as they used to be, they still count. Take advantage of them by putting your keyword or phrase there. Ranking in Google is getting more and more complex every day. The algorithm is this huge monstrosity and it is impossible to get anywhere even using all of the top SEO ranking factors. As Google continues to prioritize the user experience in its algorithm, this data can become critical. It’s one thing to provide a list of items that generally lead to a better user experience (like we did above), but it’s another thing completely to be able to address extremely specific elements of that experience. Keyword research is one of the highest return SEO activities that is essential for your marketing success.

Write Meta Data for Real People

Write a good, high-quality blog post and reach out to other blogs in your company’s industry, asking to have your blog post published on their blog. When asking, it is important that you mention the value that your blog post will bring. Google’s SEO Starter Guide states that, “If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would.” In other words, including keywords – or at least clear and direct information – in your URL is a best practice. Backlinks are the foundation to Google’s algorithm. Once you have a good site structure in place, you need to focus on acquiring backlinks. Gaz Hall, from SEO Hull, had the following to say: "For many businesses the goal is to get their business to position number 1 on Google, but did you know that there’s a new top spot on Google called position zero. You’ve probably noticed these results but maybe not understood them properly. Position zero is all about using featured snippets to give an informative answer to a user’s query. It’s not uncommon for the results that are further down the first page listings to be featured in position zero."

Removing unnecessary plugins for SEO benefits

If you’re in an industry where most companies are including keywords in domain names, then it’s probably in your best interest to follow suit. Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. The type of permalink you pick influences the way these two parties see and value your site. A URL with a load of incomprehensible gibberish at the end is a lot less shareable and enticing than a short and simple SEO-friendly URL. Search Engine Optimization (SEO) • is the process of affecting the visibility of a website in a search engine’s “natural” or “organic” (not paid for) search results.