Using hot keywords and search phrases is crucial to catching people using search engines, but crafted content shouldn’t look mechanical or read like a lecture. Google counts thousands of PhDs as employees. And while its algorithm over the years has been incredibly vulnerable to abuse by spammers, increasingly it’s taking into account the context in which a link appears. Do the main pages of the site have enough content? Do these pages all make use of header tags? A subtler variation of this is making sure the number of pages on the site with little content is not too high compared to the total number of pages on the site. The higher your site ranks in the search engines the more visitors you will get from them. Search engines focus on keywords: the words that people type into a seach engine when looking for something. Your aim is to make sure that your site ranks well for the keywords relevant to your site.

Search Engine Marketing is hyped

There are few things more frustrating and downright annoying than investing a large amount of money into a well-researched, written and designed piece of content — that nobody sees. SEO takes promotion. Backlinks are a huge part of ranking in Google and in order to attract backlinks (and even social shares) your content needs to be seen . Without shares, backlinks, authority, Google won’t notice your page and you won’t rank. All sites have a home or "root" page, which is usually the most frequented page on the site and the starting place of navigation for many visitors. Unless your site has only a handful of pages, you should think about how visitors will go from a general page (your root page) to a page containing more specific content. The search engines tend to give pages with longer, more in-depth content a higher placement on SERPs.

Is your code too bulky?

Googlebot is the name of Google’s web crawler. A web crawler is an automated program that systematically browses the Internet for new web pages. This is called web-indexing or web-spidering. Internal links help Google establish site architecture and relative intra-site importance of webpages. For this reason, you should have internal links both on a site-wide & on-page, in-content basis. The actual number of internal links per page will vary & depend on the utility offered to users (once again). Use an online tool to help you come up with more keyword and topic ideas, based on some of your preliminary ideas. Stop looking for quick wins and focus on building a trustworthy brand filled with incredible information. If you do that and you do just the smallest bit of marketing to give yourself a push, Google’s algorithm should do the rest and reward your enthusiasm!

Do Forum Posting To Increase Brand Awareness

Keyword research can turn into a useful ally, especially if you bear in mind that you don’t always need to target the most obvious keywords. Measure and monitor what is working and update your strategy on the fly. You may not have the resources to create locale sites for each country or language you want to target. In that case, add Google Translate to your site to ensure that your website visitors can see your content in their language (even if it’s not a perfect translation). According to SEO Consultant, Gaz Hall: "Ranking high in Google can bring you some serious traffic too. When looking at a Google results page (often referred to as Search Engine Results Page, or SERP for short), the number one result alone brings in 31% of search traffic on average. Meaning, when people search for a keyword, 31% of those searches will click the first result."

Set a bare minimum expectation for repurposed content

Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, etc. You could also send out recurring newsletters to clients through the mail letting them know about new content on the company's website. When you incorporate real SEO into your website, you’ve made a conscious decision to plant a seed, nurture that seed, and help it grow over time. This long-term strategy and efforts produce high-quality results that continue to produce results year and year. Be informative. Above all else, ensure you have informative content. The most entertaining writing doesn’t make you an authority on much more than entertainment. Panda and Penguin are algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where Penguin checks if the links to your website are natural links that make sense.