Use bullet points: Using a bulleted list is the easiest way to ensure that your content doesn’t strain your visitors’ eye to read through it. Since bulleted lists stand out from the rest of your page, they make the entire piece easier to skim through. Stuff every blank space in the digital world with tons of unsaturated- keywords-loaded-irrelevant or relevant content and you get a backdoor entry straight to the destination, this was the story a couple of years back, now it has changed. Now you have nothing but just good content to prove your brands worth to the search engine. Whilst typing out a query has been the traditional way of accessing a search engine, with mobile devices and the constant increases in hands-free technology, this is no longer necessarily the case. While external links that point to your site provide long-term SEO value, so do links on your site. When you include internal links (links on your website that point to other pages on your website), you send signals to search engines that tell them how to understand, prioritize, and rank the pages on your site.

One important aspect is anchor text

It is good to optimize a web page with one keyword phrase rather than several ones at a time. By focusing on one keyword, you’ll be sure that it gains all the SEO power it can get. Keywords are at the heart Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! of SEO, and selecting the right ones can make or break your SEO strategy. Compile a list of about ten keywords associated with your product or services. Plug these keywords into the Google Adwords Keyword Planner, and find variations that make sense for your business. There is nothing as sad as people who spend days and weeks writing about something and then… nothing. All that passion and knowledge for nothing. Good, and yet unnoticed articles are something that happens every day and to everybody. Mixed case URLs are also more difficult to manually type in correctly and some servers will fail to serve a page if the casing is wrong.

Don't make it hard for the user to find the exact information they need

Using 301 redirects in these cases could easily break the user-login functionality, as the HTTPS URLs would not be able to be rendered. For example, a core keyword phrase might be “accommodation” and that cluster may include “accommodation New York”, “luxury accommodation” and “boutique accommodation”. 301: Old promotions, out-of-date content, and deprecated URLs can all be redirected to their closest equivalents. Results driven, intelligent search engine optimisation. Anybody can optimise a site with a little know-how.

All you wanted to know about authority sites but were afraid to ask

Every image included on a page using tags should be given an accurate description using alt attributes. Review sites should also be considered in link building campaigns. These are the sites where your customers write about their experience with your products/services. No high quality blog would accept your guest post if it has promotional backlinks going to the homepage of your site. Gaz Hall, an SEO Expert from the UK, said: "Google will bring people to your website, but engagement can help return visitors and for instance sales promotions."

Should more importance be given to link exchanges for search marketing?

You need to become best friends with Google Search Console. Its search tools are legendary and a big help if you want to find out how your site is doing in the search results. While I'm always shocked by Marketing Beverley, in this regard. backlinks in and of themselves are simple, understanding how to build backlinks the right way is not. If you want to get organic traffic to your blog post, first you need to decide what keywords you want to rank for. But instead of focusing on keywords with huge traffic, find long tail keywords with much lower search queries but also much lower competition. Components such as H1 tags, the words used in your website meta description, content and keyword density, permalinks, and backlinks are some of many things that you can leverage to boost your ranking.