Customers are looking for answers to their questions – it’s that simple. A lot of SEOs will tell you to fix the foundation of your website, meaning the template. I think content is the foundation of the website and your template(s) should serve that content. Keyword research is one of the highest return SEO activities that is essential for your marketing success. Rather than focusing on keyword density, you may want to pay more attention to LSI.

Unconventional knowledge about trust rank that you won't find in books

While your content marketing should be crafted carefully to meet SEO requirements, such as by including keywords, the success and popularity of your actual content will be the real force behind the rise of your web page in the search rankings. Make sure you add responsive Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... mobile URLs to your sitemap. Mobile friendly pages tend to rank higher for mobile search results, therefore inform the Search Engines which pages on your website is mobile friendly. Overall, your expectation when you clicked on the link is that you would find what you needed. Web spiders, also known as robots, are computer programs that follow links from known web pages to other web pages. These robots access those pages, download the contents of those pages (into a storage mechanism generically referred to as an “index”), and add the links found on those pages to their list for later crawling.

Unexpected ways user generated content can impact your marketing efforts

When we take this approach, we are rewarded by Google since this meets their quality guidelines. If you have several versions of your site in different languages, add visual cues linking to your multilingual content in or near your top navigation. For example, you can use flag icons to link to each country or language’s site. Apple even has a page that lists all the countries for which they provide a website version. . If your site has thousands or even millions of pages, hand-crafting description meta tags probably isn't feasible. In this case, you could automatically generate description meta tags based on each page's content. You can make use of this by loading your static resources from multiple cookieless domains allowing multiple resources to download simultaneously.

Adopt a customer centric view of content

Google cares the most about editorial links, or links included in article body copy, and they place particular emphasis on in-content links over links in sidebars, footers, or other places on your website. Internal links are links within your blog posts that lead to other pages within your blog or website. The first and most obvious way that this improves SEO is that increases traffic to your other posts and pages. That’s potentially twice a day! According to SEO Consultant, Gaz Hall from SEO Hull : "Longer URLs may decrease search visibility. Use the main keyword in the URL and keep It short and simple"

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By determining the meaning of each word, it disambiguates the other words until plausibility is achieved for the entire sentence or phrase (1). Head Have you ever dreamed about Profile Business for this? Keywords – Head keywords are usually of one word and are practically impossible to rank for unless it’s a brand name. SEO yields tangible, measurable KPIs. According to a study, the average click through rate (CTR) for a website with a number one ranking was just over 21% and the second position’s CTR was just over 10%.