Your content needs to come together in such a way that it shows a search engine that you are an authority on a given topic. More importantly, it has to quickly answer the questions your customers likely have about you and your products. Using heading in your page structure can have a big impact on searchability. Search engines use the headings to index the structure and content of your web pages. Backlinks are the foundation of Google's algorithm for determining a site’s page rank. Learn which industry ranking factors are important to your business and how to improve your online rankings.

Google recommends nofollow links

Does having keywords in your domain URL benefit your search ranking? This topic has often been debated up and down the years. The consensus is that they are a ranking factor, albeit a small one – but small can still make a difference in the grand scheme of things. Often, the best SEO strategy is to focus on long tail terms—search terms that are highly specific, relevant, and with strong buying intent. Internal links help Google establish site architecture and relative intra-site importance of webpages. For this reason, you should have internal links both on a site-wide & on-page, in-content basis. The actual number of internal links per page will vary & depend on the utility offered to users (once again). SEO works by modifying elements on a website like the meta title and meta description of a page to ‘optimize’ it to get the most possible traffic. ‘Keyword targeting’ can determine which words you should be aiming for, and getting links from other high authority sites and creating relevant content on your web page and via articles on your site can shift your website up in search rankings over time.

Don’t fall into the trap of writing for Google or any other search engine

Your keyword list should be a living document that you check and update at least once a month. Doing this will ensure that you are always doing keyword research and you will keep an eye on the keywords that are already ranking. A natural link profile has variety. The links come from different domains and links will have different strengths. Technical SEO lays a solid foundation that gives your content the best chance to rank for relevant keywords and phrases. Use attractive subheaders: Readers should be able to bounce around to seek out the pieces of your content that interest them. By using attractive subheaders, you can pique the curiosity of your readers and keep them engaged.

People use different wording to name the same thing

Each time you write an informative article related to your site’s topic, you should distribute it to a number of article directories. When you do that, you are making sure that more people will be visiting your site. When they are indexing websites, the search engines’ bots scan every one of a site’s URLs and look for the starting points of the topics that are covered. They also browse the HTML code for metadata such as particular tags or markups, so that they can determine the relevance of individual pages to particular subjects. All sites have a home or "root" page, which is usually the most frequented page on the site and the starting place of navigation for many visitors. Unless your site has only a handful of pages, you should think about how visitors will go from a general page (your root page) to a page containing more specific content. According to Gaz Hall, a UK SEO Consultant : "All your citations (an online reference to your business including your NAP) need to be consistent, so as you start building them (see below), make sure that firstly, your NAP is correct, and the same (so Google & Bing can see the connection)."

Start your SEO copywriting process here

One of the most common problems for webmasters who run both mobile and desktop versions of a site is that the mobile version of the site appears for users on a desktop computer, or that the desktop version of the site appears when someone accesses it on a mobile device. Remember, real SEO takes time. Companies that claim they are able to get you results in a few weeks are likely engaging in unethical practices like buying links, linking to low quality or irrelevant websites, or spamming comments. These shady business practices can result in a slight boost for a short period of time, but sooner or later, search engines are likely to catch on. Not only could Google remove your site entirely, these types of tactics can ultimately destroy your online reputation. One of the biggest mistakes marketers make when redesigning websites is that they change their site architecture (create new pages to replace old ones) and do away with old website pages that they no longer want to include in their site. These “abandoned” pages might rank in search engine results pages or may have backlinks. Well-written content is also far more likely to generate backlinks - links from other websites directing people to yours. This will boost your sites ranking in search engines, ensuring that the content people are being directed to is of a high standard.