Don’t duplicate title tags across your website, as this can negatively impact your visibility Onpage optimization (AKA on-page SEO) refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. In the world of SEO, there is speculation that Google’s indexer will only give a certain document credit for having a given word in its title if that word appears in the first 12 words of the title tag. We use search engine optimization to monitor the queries that drive traffic to a page, to improve the quality of the content on the page to better match those queries, and to modify or expand content (where appropriate) to match overlooked queries.

Overusing tags can actually be harmful

You’ve got to understand that authority, niche-specific and generic blogs that publish related content can do the same. If nobody has heard of your brand or company name (and it’s not part of the important keyword phrases) put it at the end of the title tag. While search engine bots are scanning websites for indexing purposes, they also look for links to other websites. The more high-quality inbound links the website has, the greater its link authority. In theory, every inbound link counts as a positive recommendation for a website. However, it is not the quantity of inbound links that plays the biggest role for search engines; it’s quality. The most important thing to remember is the purpose of nearly all online advertising is to get your website to the top 3 pages of the search engines so that when someone is looking for what you sell or offer your page shows up.

More importance is given to mobile

Ensure the number of new site visitors arriving via organic search is growing, month to month and year over year. Google changed the color of paid search ads to blend in with organic results, thus increasing CTR and revenue. SEO is technical, complicated, time-consuming and potentially dangerous. Make it easier for search engines to index your website.

Forum signatures build SEO links

If you're a relatively new blog & would be willing to write a blog post for the sake of getting one solid, contextual link, then blog carnivals are a no brainer. Basically, blog carnivals are a blog community that writes about certain topics as a group. These posts then get linked to from an issue, kind of like a magazine. Both external and internal backlinks can play an important role in any SEO strategy. Therefore, inclining towards any one of them or over-doing them is not a wise thing to do. Search engines also take into account the traffic generated by links from social networks. It is assumed that these so-called “social signals” can influence a website’s ranking at least when search queries relate to something current. According to SEO Consultant, Gaz Hall: "Google counts thousands of PhDs as employees. And while its algorithm over the years has been incredibly vulnerable to abuse by spammers, increasingly it’s taking into account the context in which a link appears."

The more your content caters to your customers specific interests, concerns and needs, the more effective it will be

Duplicate content is content that appears in more than one place online. When there are multiple pieces of identical content, it's difficult for search engines to decide which version is more relevant to a given search query. Search engines display page titles in their search results. In addition, search engines use page titles in order to recognize what information the website contains. Before the Google Penguin and Google Panda were let loose, SEO’s could manipulate a webpage’s rank more easily by adding lots of keywords to show Google that the page was relevant. This practice is what we now call keyword stuffing and is not just frowned upon by reputable SEO agencies, but is not tolerated by Google. Speaking from experience, I have often seen product manufacturers describe a product from their point of view.