Search engines optimize their results pages — especially their mobile search results pages — to display businesses that are located near the searcher. This is a good thing for local businesses because local online searches lead to visitors and purchases. Provide high quality photographs of products, and include an easy to use magnification system so customers can get a good idea of the details. Be sure that colors are accurate and that no parts are obscured by reflections. Try photographing the items from several angles and either choose the most attractive result or allow customers to view each version in turn. The basic premise is that a page will show up in search engine results because the website had mentioned the terms that were being searched for on the website page. Of course, many websites use the same keywords on the same page. You want to make sure the pages of your website provide great value and are optimized for the keywords you want to rank for. Of course, it is important to have a mobile-friendly website as well.

Use relevant search terms in prominent places

Why are links so important? Firstly, links are the connecting paths of the internet, the primary way to move from one site to another. Secondly, a link from one site to another acts as a citation – evidence that the target site is useful or interesting in some way. Search engines view these citations as a sign of authority. It’s easy to assume that Google already understands the content and relevance of each and every page on your website, but the fact is that it needs a fair amount of hand-holding. Fortunately, helping Google along really isn’t very difficult at all. If you have a blog, you can submit it to various blog directories. Like all other directories, some pass value, while others are crap. Panda and Penguin are algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where Penguin checks if the links to your website are natural links that make sense.

Get traffic, get conversions

Your content can target any audience, but if it doesn’t sufficiently deliver the information that audience is seeking, you’re out of luck. In the coming times, content from social media such as Facebook, Twitter and LinkedIn will gain more importance on the SERPs A fantastic and free way to get new ideas for keywords in your niche is by using the data Google gives for each search. After you do any search in Google, you’ll find Searches related to it at the bottom. Can you use any to improve your content? The best way to create content that converts is to use emotion in your copy and evoke a desire for what you’re offering.

What is SEO really about?

You need to migrate your website from one host to another, or one platform to another, even to a fresh domain. Website migrations are one of the most complicated aspects of any SEO campaign. In an SEO scenario, Google likes to trust sites that have links from high quality, relevant sources. For example, large news websites don’t generally link to an untrusted source, nor do top quality industry blogs or university or .edu websites. To be sure, stealing and republishing someone else’s content without their permission is a terrible practice, and doing this frequently is an obvious sign of a spammy, low-quality website. Gaz Hall, a Freelance SEO Consultant, commented: "Part of the reason data and research work well as cornerstone content is because they’re versatile. You can repurpose your original research into all the other types of content."

Thin content issues might negatively impact SERP visibility

Google has reduced the importance of keyword phrases and now places more importance on a variety of elements, appropriately called “on-page factors.” If a given site targets users in a particular location, webmasters can provide Google with information that will help determine how that site appears in its country-specific search results, and also improve Google search results for geographic queries. When the damage is done, it can be very hard to get back onto Google’s good side. In fact, that's often impossible. There have been a number of debates over the years about the SEO value of having keywords in your domain URL.