An internal link connects one page of a website to a different page on the same website. In an internal link, the source domain and target domain are the same. Strategic internal linking is an SEO power technique, especially for content marketing. Most people look at SEO the wrong way. They look at ways to do the least amount of work for the greatest initial return, when in fact, it's quite the opposite. Always Add Value. Add value in every blog post, blog comment, social media update and web page. Don’t worry about backlinks or keyword rank. People will read and share your valuable content, and the rest will take care of itself. Try to ask questions in the headers of your copy. Because more and more people are typing in whole questions when using search engines, these websites are going to be looking for content with those same questions – and the assumed answers within.

Understanding the rationale behind SERPs

Google wants to retain its reputation as a quality search engine, so it’s main goal is to make web browsing enjoyable. The satisfaction and enjoyment of web users will only be met if users are given search results that are relevant, safe, useful and easy to navigate. Make sure that your site’s structure and hierarchy are as clear and logical as possible, with your homepage as the “root” page (the starting point). Monitor the keywords, the site’s stats, the levels of engagement on each topic and find what users really expect from your page. You need to utilise all aspects of digital marketing to form a full SEO strategy. This will put your business on the map and really increase those website hits.

Creating a Website on Your Domain

A fully mobile-optimized website will be easy to read and play smoothly on even the smallest mobile device screens. Images should be able to be easily enlarged and the navigation should be smooth and easy to follow. Make sure you optimize your content with the right key term. This way, Google spider can index and serve your content to targeted search users. If you think about it, having a Google Search Console, a Google My Business panel and a G+ account gives your site good representation across a variety of Google’s products, which can’t hurt your discoverability. Content "machines" used to develop content primarily for search engines in an automated manner could learn from basic copywriting best practices to actually make their content user-friendly and helpful.

Time proven tips for better SEO rankings

Your website should be thematically oriented to specific keywords for optimal rankings. The website should fulfill the needs of your users. At the same time, it is also important for your web content to load quickly in order to guarantee user satisfaction. Doorway pages are typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase. In many cases, doorway pages are written to rank for a particular phrase and then funnel users to a single destination. Real SEO is all about helping Google understand the content of your website. It’s about steering, guiding and assisting Google. Not manipulating it. According to Gaz Hall, a UK SEO Consultant : "Similar to duplicate content, scraped content are parts of your articles that someone pasted into their own. Scrapers will frequently add bits and pieces of content from your pages to the content that is often unrelated to the subject of the original."

Think about Long Tail Keywords

Once you’ve discovered your evangelists, think about ways to nurture and encourage them. At the simplest (and possibly most meaningful) level, find a way to thank them for spreading the word about your company. Using your focus keyword in the headline can also be a good idea, but don’t try too hard to include it. Use power words and avoid redundancy to create a clear and appealing result. Aim for a headline of 55-60 characters, as this is what Google will display on the SERP. The authority of the website or webpage linking to your site is also key. A few high authority links are far more valuable then many from low quality sites. For years, we’ve viewed off-page SEO as the process of getting more inbound links … whether that be through link exchange deals, paid links, or other link-building schemes. What do all of these tactics have in common today? Google doesn’t like them, and has been known to drop the proverbial hammer-of-SEO-doom on numerous occasions when companies get caught using them.