There are increasing opportunities to use schema markups, depending on your niche. There are numerous schema opportunities for news, recipes, and even fitness video. As time goes on, there will increasingly be more and more opportunities to use schema to enhance your website, tell Google more about your website and make how your website shows up in search results better. Anchor text of external links affects ranking. Links with SEO focused anchor text needs to be relevant to the target page. Once all of your on page elements are fully optimised including but not limited to your Meta Titles, Meta Descriptions and H1 Headings, you need to start thinking about link building. You may have heard people dismissing this aspect of SEO. Some people have been penalised for not doing it right, others are paying someone to do it and nothing is happening. If done correctly, it can have an extremely positive effect on your rankings, gaining you the positions that have always seem impossible. Choosing a keyword-friendly domain name is crucial to the success of your SEO campaign. Search engines will index a domain name that is also part of the page title and website description faster than a domain name that bears no relation to the title of the site or content on the site.

Domain to Page Relevance

Most SEO’s (and dare i say internet marketers) fall victim to optimizing too heavily for traffic, and not conversion. Would you rather read 5 articles about one subject, or one or two well thought articles with significant amounts of data or thought process to back them up? Google is showing Context is King when it comes to indexing people in Google's Index. SEO moves fast. It’s an ever-changing discipline where what worked six months ago, might be completely out of date. However, there are some fundamentals that stay more or less the same.

Have the ability to scale as you grow bigger

Compelling and unique images have always been at the forefront of link building strategies. Search engines, website owners, and their audiences find these types of assets helpful to the overall online experience. Use keywords in the URL of your page. Using a website URL that’s full of symbols and numbers will hurt your ranking since most people aren’t searching for numbers or symbols. You will receive more traffic by giving your site relevant keywords. If the content you’re producing isn’t of a high quality and isn’t useful/unique then, no matter how optimised your site is for search engines, people will simply just click away and find a more useful site Google is making a real push to get to grips with any tactic they see as manipulating the rankings in a way that’s against their guidelines – from keyword cramming to paying for sponsored posts.

Use breadcrumb navigation

Optimizing your images gives your website an additional chance to be found via image search. The bad news about SEO is that it’s not as simple as flicking a couple of switches. Nor is it a one-time deal; SEO has to be a consistent part of your ongoing marketing. There is also an overwhelming amount of information available online – how do you know where to begin? The “title tags”, or the title of a blog post, is one of the crucial aspects when it comes to getting a better ranking on search engine result pages. The title tags not only tell search engines what your web page is all about, but also leave the first impression on the people who see your post title in the search results. According to Gaz Hall, a UK SEO Consultant : "Keyword research is the root of every optimization project. Keywords are like an elevator pitch for your site: they summarize what you do in a few words or phrases."

Think quality over quantity

Don’t worry if you don’t have any formal training or education in your chosen area, Google will take into account the “amount of life experience” that makes them an expert on the topic and will value this as “everyday expertise.” Keyword research must be updated periodically: Search terms fall out of disfavor as language changes, a company introduces new products and services, and so on. Content gating is a popular strategy to boost conversions on your site. For instance, you can grow your list by blocking a small section of your content for subscribers only, which encourage your readers to sign up for your list. What is it about Google algorithm updates that send all of our thoughtfully crafted, tried-and-true, SEO strategies out the window?