At one time, directories like DMOZ were a good place to add listings and get backlinks. However, these large web directories aren’t really relevant anymore. Google Analytics allows you to specifically analyze the user behavior on your website. The analysis options range from very simple to very complex functions. Using tools like Google Analytics is essential to evaluating the success of your SEO measures. Google Analytics tracks the users on your website. In order to activate the tracking, you must add the respective Google Analytics code snippet on every page. As companies adapt to a mobile-first world, they must create web experiences that are responsive and driven by rich experiences. However, without understanding or adhering to SEO best practices, content creators can inadvertently cause technical errors, duplicate content, or orphan pages. Always remember your competition is working towards getting itself ranked on the first position. SEM is a continuous process: it’s not a onetime thing. Keep doing it and see yourself ranked on the first page of the Search Engine Result Page (SERPs) of Search Engines.

For Quick page load time, remove everything that slows down your website

Don’t try and stuff keywords where they don’t belong. Yes, still focus on keywords, but your north star for everything you write should be the user. Don’t change your URLs if you don’t have to. Certainly, don’t modify URL structure for minor tweaks. Like it or not, your business’s Google rankings can have a huge effect on its success, growth, and meeting your goals. There’s no need to obsess over SEO throughout the whole content creation process, but getting into the SEO mindset can offer useful insights into how to make your content more effective from now on.

The main aim of your content

It’s important to monitor the backlinks your site is accumulating Organic SEO is a lengthy process. Not because it’s complicated to implement (though it can be), but because tracking what works versus what doesn’t requires a least a few months’ worth of results to analyze. Plus, you need numbers! Traffic. It’s tough to track what’s working if you don’t have a consistent flow of online visitors leaving digital footprints for you to analyze. The biggest challenge with SEO is that it’s ambiguous territory—but you shouldn’t let the uncertainty get the best of you. Understand that almost every marketer is exactly where you are now. Everyone’s trying to figure out SEO’s ‘hidden secrets’ with little direction. Catering your search engine optimization strategy efforts only to the Google algorithm will probably lower your search results. At the same time, focusing only on the users will ignore some of Google’s page rank algorithm which will keep your page from ranking as well as it could.

spend your money to support a cause close to your industry

Good content is important, but it also needs to rank high on SERPs if you want to reach a wider audience with it. I am the last one to tell a website owner that his job is to become the local SEO or usability expert. That would be unrealistic. Why should a constructor learn SEO? He should not. Being aware of how SERPs work, having an understanding of user intent, utilizing Google’s AMP, designing a responsive site as well as tracking the analytics of your desktop and mobile sites separately are great ways to begin or better your mobile strategy. According to SEO Consultant, Gaz Hall: "One of the first steps you take in a social media marketing campaign is claiming and filling out your social profiles with information about your company from your name and type of business to your address and phone number. This is indexable content and it can indirectly help your local rankings; many third-party review sites mine social media profiles for local business information, which they then compile into entries on their site. "

Use anchor text

By limiting your SEO efforts to Google, you might be missing out on some great opportunities for small business growth. The higher the organic search traffic the better, as more traffic means more people reading your blog post. A guest post on a website with traffic is similar to being featured in a newspaper, the larger the newspaper the more people will hear about what you have to say. Longer URLs tend to look a little more spammy within the search engine results page, and this is amplified if there are a lot of numbers and symbols within them. You can find valuable data using Google Search Console (formerly called Webmaster Tools). ​This free service from Google gives website owners a wealth of information about their own sites (especially with Google Analytics set up, too).