Stick to these good practices and you’ll be on your way to free traffic. Most companies use SEO to increase website traffic, which in turn, increases revenue. Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios, and of course, images. Now, this is an important issue to be addressed.

Give your website a home for all topics

Using hot keywords and search phrases is crucial to catching people using search engines, but crafted content shouldn’t look mechanical or read like a lecture. Having an appropriate title will increase traffic to your site. The placement of keywords in your title has a huge impact on determining where a search engine will place your site. The page’s title should include some of your site’s keywords to increase your ranking in the search engines. A clear, direct URL is the best route to take in order to ensure that users know what they’re getting from your website and are prepared to click on it. In many cases, this can also help your ranking as an added bonus. The more your website gets passed around between users all over the country (or even the world), the more popular search engines will start to take notice of your website, and the higher up it will generally appear in rankings and results.

The best way to escape Google’s Penguin penalty

Remember that it ’s also highly important for the topics of sites linking to you to match the topic of your site. And this way, you are not only posting on a site you chose in your niche, but you’re also filling it with a directly relevant post. Search engines also rate keywords in header tags more heavily. By including relevant terms in your header tags, you are also boosting your SEO ranking against those keywords. Essentially Google needs you to properly communicate what your website is offering to the user and the job of the analysts is to assess what your goal is for your website. If it’s been just a day or two since you made your website and are not appearing on the SERPs, then you might consider submitting your URL to Google (If you haven’t already done). If you still don’t appear on the SERPs, relax! Google takes some time to crawl and index your website.

More focus is put on searcher intent

In business, regardless of the particular field, it has always been a good idea to look around and see what competitors are doing, then try to apply what’s working for them to one’s own website. The backlinks you want pointing to your site are natural, authentic, industry-related and authoritative. Search engines are not impressed by a vast vocabulary; they want you to be consistent throughout the article. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Yes, contextual link building is important, because they boost results on search engines. But, the number of links on a particular content page also matters to Google."

Use your key phrases in as many URLs as possible

The higher quality your content, the more beneficial your shared information, and the better your reputation increases the chances that you will be mentioned throughout a variety of platforms. Remember the good old days of SEO, when all that you really needed to have “valid SEO content” was a certain number of words crossed with a certain percentage targeted keywords and punctuated by a few words linking to targeted pages? Google regularly refreshes its search engine algorithms. These are called “Google updates.” These updates improve search results by gradually optimizing the specifications for website quality and relevance. At the same time, they counter web spam. Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages