Search engines simply want to deliver the most relevant results to their users based on search queries. Cramming popular search terms into your blog isn’t enough anymore, businesses need to spend time creating meaningful copy. Timely topics are seasonal (like holiday recipes) or more focused on current events or news coverage. Timely topics have a much shorter lifespan, but can drive large bursts of traffic if done well. Google has no problem telling you what you need to do to compete for their top ranking spots, just read their guide and do your best to follow through with their recommendations.

Connect your trigger mechanism to the copy that’s on your landing page

Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). Make sure the site makes good use of anchor text in its internal links. This is a free opportunity to inform users and search engines what the various pages of your site are about. Don’t abuse it, though. Content curation is a common way to collect, restructure, and republish existing content. The collection of material often provides new perspectives for users on content ideas you’ve already covered. For content curation to be successful, you first look for appropriate sources and then use your own blog to purposefully publish the content. Personal social media channels also help spread content easily. Popular topics often provide a lot of traffic. When your schedule is manic and you just haven’t got the time to create new material, re-purposing existing content is the ultimate time-saving strategy. And although it may seem like the lazy option, it’s actually a really effective aspect of content marketing.

Many businesses opt to do paid ads and search engine optimization

Search engines are adapting and beginning to favor natural, more speech-like content, so to keep up we have to provide content in the same way. We have to think like our customers and answer the questions they’re asking in as concise and an informative way possible. Include the right rich snippets, don’t add schema.org markup just to inform Google about all the other stuff you do. When it comes to marketing strategies for your small business, local SEO is the first avenue on that road. Search engines typically prioritize site titles, page titles, blog post titles, and headings. These titles also appear in browser tabs and search results, so it's important to write them so they’re friendly to both search bots and human readers.

There are over 1.4 billion searches conducted every hour

Use relevant and accurate meta descriptions, title tags and alt text throughout your site. The days of self-serving, scammy, and spammy SEO are long-gone. And that’s a good thing. The ‘secret’ to success with SEO is no secret at all. Just focus on serving your audience’s needs and answering their questions in a thorough and empathetic way. Write “linkbait” articles that will attract the attention of social networks. These articles can be valuable resources, controversial, or humorous. According to Gaz Hall, a UK SEO Consultant : "Many businesses assume that they don’t need to worry about keyword research. They think they know what terms people use to find what they sell, and they also assume that Google understands the content on their website. This is incorrect on all counts."

What is Keyword Research?

Always remember that the success of link building, along with advanced strategies such as the Skyscraper technique, depends on an effective outreach strategy. Test the results of changes, and keep changes tracked in an Excel spreadsheet, or whatever you're comfortable with. On-page optimisation refers to the best writing and content implementation practices you should follow when putting new content on your site. Once you get to know the elements of the page that Google and other search engines consider important, it’s easy to get into the habit of checking them off every time you add a new page to your site. Understanding SEO is crucial to significantly increasing your traffic and brand awareness.