Importance and relevance aren’t determined manually (those trillions of man-hours would require the Earth’s entire population as a workforce). Instead, the engines craft careful, mathematical equations—algorithms—to sort the wheat from the chaff and to then rank the wheat in order of quality. Ideally, if you’re running your own small business, doing your own writing establishes you as the authority. Everyone likes to deal with the owner, and this provides a way to establish many relationships with customers simply through generating your own content. Links aren't everything in SEO, but search professionals attribute a large portion of the engines' algorithms to link-related factors. Local SEO is, inarguably, the best bet for local businesses to grow big.

The person with the most useful content that can generate the highest quality links will win

Understanding the current health of your website from an SEO perspective is crucial to the beginning of every SEO campaign. Despite previous assumptions, a link from a 301 redirected page shouldn’t lose any PageRank compared to a link from a non-301 redirected page. Auditing an existing site is one of the most important tasks that SEO professionals encounter. SEO is still a relatively new field,and many of the limitations of search engine crawlers are nonintuitive. A lot of people think of link reclamation as just 301’ing pages they have moved that still have a lot of great backlinks.

Use Meta Keywords To Rank Well On All Search Engines

One of the most common problems for webmasters who run both mobile and desktop versions of a site is that the mobile version of the site appears for users on a desktop computer, or that the desktop version of the site appears when someone accesses it on a mobile device. Google has thousands of ranking factors and sub-factors that go into their algorithm and we could talk about them all for hours. Understanding the most important SEO ranking factors will get you on the right track fast and let you understand what your primary focus should be when optimizing for your website or blog. The direction that you take to improve the visibility of your site on the web should be decided upon by analysing the current state of your website, the audience you are targeting, your business objectives and any previous SEO work that has been carried out. Plan your Search Engine Marketing campaign effectively .Optimize your sites considering both the On-page as well as the Off-page factors. Pay attention to each and every aspect of it including the keyword research, backlinking etc.

Don’t Forget About a Sitemap

Keyword stuffing is simply the process of repeating the same keyword or key phrases over and over in a page. It’s counterproductive. It’s is a signpost of a very low-quality spam site and is something Google clearly recommends you avoid. The cleaner the code on your website, the faster your pages will load and the actual html text on the page will be given greater emphasis. In other words, if you say “vacation rentals” five times in 100 lines of code, those phrases will stand out much more than if you use 10,000 lines of code. As you use more programming code, you dilute the value of the actual verbiage on the page. Local SEO is the process of optimising your online content and presence to make it easier for local consumers to find your business when searching for the services you offer. According to Gaz Hall, a UK SEO Consultant : "The sitemap tells search engines about all the pages on your site, even those that might not be easy to find. A sitemap is very helpful if your site is dynamic or if it has pages with images or rich AJAX that can be hard for bots to discover. It is also helpful for new sites with few links, or sites that have numerous pages not well linked. Sitemaps help search engines do a good job of reading your website and finding your site’s content."

Why Links Still Rule the Roost

There are many other items which can affect a website’s search ranking, including all of the following: keyword research and implementation, back links, link building, content, directory submission, competitor analysis, optimization both on and off of the website in question, and still more variables. Some of the first things you probably think of with regards to SEO are links. Links are good. We need lots of links to our site, and to our pages, to be successful. This is part of Authority, that sneaky third aspect of SEO. To add to your understanding of links, internal links (or links from your own website) are also incredibly important. They’re how we pass our website’s authority around. And those super nav links? They create links from every single page on the site, to every single other page on the site. A holistic approach to organic growth often requires buy-in from internal stakeholders that may have little previous experience, or even worse – suspicion of SEO. Heading tags are tags that are used for the creations of headings. The most important tag is the h1 heading tag, and will usually be the title of a post. Heading tags have a top-down hierarchy from h1 to h6. What value do headings have for SEO?