Learn which industry ranking factors are important to your business and how to improve your online rankings. Keyword Research and Implementation is important for making any piece of copy shine, especially in the eyes of search engines. Google is showing Context is King when it comes to indexing people in Google's Index. In the coming times, content from social media such as Facebook, Twitter and LinkedIn will gain more importance on the SERPs

Monitor the evolution of your rankings

While there’s no denying the power of paid marketing channels such as Google AdWords, establish your organic presence and you will likely find your most profitable marketing channel. For advanced users, the information an analytics package provides, combined with data from your server log files, can provide even more comprehensive information about how visitors are interacting with your documents (such as additional keywords that searchers might use to find your site). Do not try to avoid no-follow links completely. These links may have value in improving your search rank. Each algorithm change brings the search engine closer to its intended purpose. It’s getting harder and harder to “game the system” with exploitive linkbuilding strategies and blackhat SEO.

The headings for your homepage

According to research by Google, smartphone users have a higher buyer intent than desktop users. They’re focused and ready to buy. It’s your job to be there when they are looking for your products. You need images not only to improve a user’s experience on your website but also because they have a positive impact on your SEO. It’s not enough to simply have images on a website, though. To help with your Google search ranking, come up with creative file names and alt tags which describe what the image is. So what type of website would get the highest quality ranking? According to Google, the highest quality websites have a super high-demonstrated expertise, talent, authoritativeness, or trustworthiness on the topic. If you’re not able to rank on the first page, try to write another article, focused on a (even) more long tail keyword. Make it a little bit more specific, more niche. And see how that goes.

Identify potential link partners

Social signals may not play a direct role in ranking your site. But social shares generate more eyeballs on your content. And the more eyeballs you get, the more likely someone is to link to you. Does having keywords in your domain URL benefit your search ranking? This topic has often been debated up and down the years. The consensus is that they are a ranking factor, albeit a small one – but small can still make a difference in the grand scheme of things. Link reclamation can help you get fresh links by finding broken links to your site and having the publisher fix them. Gaz Hall, a Freelance SEO Consultant, commented: "When you add a new page to your website under the blog section, for example, you add a ‘slug’ onto the end of the URL structure that is already in place. The slug refers to the next few words that relate to your new page"

Why Smart Social-Media Marketing Is Brilliant SEO Strategy

Make sure that the pages on your site are well-linked to each other, particularly the ones you want to appear as sitelinks – Google takes the number of internal/external links into account when judging the importance of pages for sitelinks. Always Add Value. Add value in every blog post, blog comment, social media update and web page. Don’t worry about backlinks or keyword rank. People will read and share your valuable content, and the rest will take care of itself. Content that empathizes with prospective customers’ emotions can guide them through their journey as a buyer. Once you know your goals, you should be able at least to decide on a balance between “head” keywords and “long-tail” keywords.