Over the last decade, Google has narrowed down its focus to ensure that it satisfies user experience at all cost. In the modern search landscape, a multitude of disciplines feed into organic success. Everything from Social and UX, to PR and Content plays a part in a fully realized organic search strategy. Even just a few changes will have a significant impact on your website’s ranking. Don’t forget – it will still take time to see your hard work come to fruition! Improving visibility and driving traffic are nice, but the most important goal is to achieve the goals of your organization. For most organizations, that means generating sales, leads, or advertising revenue.

Create individual blog posts that rank for specific keywords

All the content you produce should be tailored to your target customer / audience. If you submit posts with very little content and a load of popular search terms, you’re likely to be found out. ore than just improve your search rankings, a well-intentioned approach to SEO will lead to a better overall user experience. And providing a memorable experience for your audience should be the #1 priority on your list. You need images not only to improve a user’s experience on your website but also because they have a positive impact on your SEO. It’s not enough to simply have images on a website, though. To help with your Google search ranking, come up with creative file names and alt tags which describe what the image is. Google prefers sites that are easy to navigate. This means having solid navigation in your top menu and other places on your site (like your sidebar and footer). It also allows Google to easily find related pages on your site.

You have everything you need for SEO success. Now get to work!

Integrate your official website with Facebook, Twitter, LinkedIn, Google+, and Pinterest. People who visit your site will share your content on their social media profiles and help build your brand awareness. Content marketing can be very effective in increasing traffic, generating leads, enabling sales – and contributing to SEO. Helping search engines know what your site’s about at a quick glance is where a sitemap and metadata play a crucial role. If you are getting links from a site that has high PageRank with many other links pointing to it then those links will boost your site's popularity.

What’s the Take-Away?

If your content fails to provide your users with any added value or to engross them, it will not help to acquire leads and/or customers. It is impossible to predict how people will search for content and which keywords they will use to do so. So, it is advisable to create content that can fully satisfy the users’ needs. It is not just about the quantity (huge amounts of text); it’s more about the relevance of the content to potential searches. There is no optimal number of words on a page for placement in Google. Term weighting refers to the importance of a particular search term to the query. The idea is to weight particular terms more heavily than others to produce superior search results. According to Gaz Hall, a UK SEO Consultant : "Your website must be set up to track the sources of conversions accurately; otherwise, you won't know which search engines produce the most leads—and you won't be able to continuously improve your SEO campaign."

Why does SEO matter?

The search engine crawler analyzes the raw HTML form of a web page. If you want to see what this looks like, you can do so by using your browser to view the page source There are many sites out there which promise you quick ways to get to the top of Google. Many of them are exploiting current loopholes in Google’s algorithm. Yes they may get you to the top of Google for now, but once Google spots those loopholes they will close them, and often punish the sites who took advantage. So you could soon find yourself plummeting back down again. Both Search Console and Google Analytics have a huge range of features to help you sift through your website data and figure out how your site is performing, and you’ll find a variety of resources online, particularly from Google, to help you unlock their valuable features. For larger websites, especially those within e-commerce leanings, there are huge SEO wins to be had with snippet optimization.