A local business competitor might not be your online competitor — welcome to a bigger game of tug-of-war. As you work to improve your SEO, it’s your ongoing job to stay ahead of the competition and detect emerging rivals as they climb the ranks. Try to improve your site speed and page load times, and make sure that your site is mobile-optimized to maximize your chances of getting sitelinks on mobile. You’ve got to understand that authority, niche-specific and generic blogs that publish related content can do the same. A fully mobile-optimized website will be easy to read and play smoothly on even the smallest mobile device screens. Images should be able to be easily enlarged and the navigation should be smooth and easy to follow.

Set-up An RSS Feed For Your Blog

Every piece of content should have the user in mind. This also applies to SEO. You can’t create your next piece of content, or carry out keyword research, without knowing your audience. SEO and SEM tactics are not disappearing any time soon, so why not use them to your advantage? There are a lot of people using search engines to look for what you have to offer, and in the area you are offering them in. A new shift in SEO strategy, and a redefinition of its goals, will ultimately result in a stronger campaign that can withstand the changes in search algorithms. Term weighting refers to the importance of a particular search term to the query. The idea is to weight particular terms more heavily than others to produce superior search results.

IncludE benefits in your subheadings

Understanding which ranking factors are relevant to your industry is key to becoming an authoritative domain – especially in the competitive industries of e-commerce, finance and health. It’s all about website analytics — a powerful tool that gives you a full-picture analysis of how your website is doing online, and insight into areas that can use improvement. Services like Google Analytics give you a full-picture view of your site’s success with detailed statistics about a website’s traffic, visitors, conversions and sales. The sheer apparent complexity of SEO is enough to turn some people away entirely. Do follow links are defined as links, passing link juice to achieve a better page rank in search engines as it tells the search engine spiders to follow the particular link. These follow links are links that counts as ‘votes’, forcing SEO link juice and increasing the page rank of the linked to sites.

Promote your content via social media (and beyond

Know where and how to use keywords in your content for maximum searchability. Search engines want publishers to show the same content to the search engine as is shown to users Using SEO best practices should be a part of your foundation when it comes to creating content, not only on your website, but with your social media posts as well. Gaz Hall, a Freelance SEO Consultant, commented: "If you want people to link to you, make it easy for them. Create HTML ready snippets that people can plug right into their content to link to you, because some linkers in your community might not be too web savvy. I suggest either creating a "Link to Us" page or by using a little JavaScript to generate the HTML at the end of each article or post."

You’re not an SEO, unless you’re also a content marketer

Search Engine Optimisation is the process of designing web pages, writing content and building a network of links back to your website in order to rank at the top of a google search results page. The goal is to bring your page in front of your target market. This kind of search traffic is known as 'organic' and it is the most desirable google traffic because it's FREE! (well unless you are paying a blog content writer!) Ranking in the search engines can be hard. Especially if the competition in your niche is high. As you probably know, you should start with doing your keyword research: getting inside the heads of your audience, knowing exactly what words they use and what they are searching for. But then what? Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. It’s worth considering that Google is also increasingly paying attention to user experience, including mobile optimisation and site speed. SEO today is increasingly driven by natural language search, that is, people doing searches that are more like normal questions than two or three keywords.