One of the problems international businesses continuously need to address is identifying themselves as “local” in the eyes of the search engines. Be aware of the keywords that people search (or would search) to find your business online. Be sure to use those keywords in posts and your social media bios to increase SEO. Markup logos, images, addresses, phone numbers, business name, type of business, reviews, prices, software, and anything else that’s relevant to the site. Clients will thank you and visitors will appreciate it. If you have a real business, the same advice applies. You should decide if you are going for a churn and burn method or need a safe and fool-proof way to rank BEFORE jumping into SEO and building links.

Google recommends quality content

Ensure that you site is free of spam, malware among other problems for reputable and fast site. With algorithms getting savvier, focus on purchasing quality links and try to earn good inbound links. To do the broken link-building method, you must find broken links on a site that is relevant to your niche. You then contact the webmaster with the broken link and recommend your site as an alternative to the broken link. Relevance is a measure of how appropriate a given page is for a given query. In the early days of SEO, this ultimately boiled down to what keywords were used in a query, compared to what keywords were found on an indexed page. When dealing with search engines, the term ‘relevance‘ describes the extent to which the content of a website corresponds to the search term used.

Write two high-quality blog posts of more than 1,000 words each week

If you are new in the business then remember that the big guns are already optimizing for the most popular keywords and you don’t stand a chance for those keywords. Hence, choose keywords that have a good search volume but, are still not that popular. Use them 2-3 times for every 100 words in your content. Google defines duplicate content as large blocks of text used across multiple pages, or even other websites, that are exactly the same or very similar. Simply put, you don’t want to use large blocks of the same text on more than one page of your website. In short, Google is looking for signs of quality, relevance and great design. At the end of the day, Google does not care about you as a content creator. You are not Google’s customer! Google’s customer is the end user who searches for a keyphrase because they want to get relevant information or find the answer to a question. Keep a list of keywords that bring traffic from organic search queries to your site. Study the organic search traffic in detail once a month, and analyze which keywords were responsible for the traffic. Your brand keywords will normally be responsible for most of it. Try, if possible, to distinguish between brand keywords and other keywords.

Automatic anchor text

Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots. Link signals tend to decay over time. Sites that were once popular often go stale, and eventually fail to earn new links. Authority relates to the link profile of any site. But not just the number of links. That bears little importance. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Customized information will make sure your brand is memorable and distinct from all your ho-hum competitors."

Your website should make it easy to do business with you.

The search engines must execute multiple tasks very well to provide relevant search results. If you perform an SEO audit now and then, you make sure your website’s up-to-date. It should be part of your frequent site maintenance cycle, I think. Now, this is an important issue to be addressed. Google will send people looking for information on a topic to the highest quality, relevant pages it has in its database.