Clarification about SEM

Duplicate content alone was not what the Panda update was designed to tackle, but this certainly falls under its remit and can be damaging to your site. However, a significant portion of searches take place on alternative sites, such as Microsoft’s Bing. When Google fluctuations are noted, many SEO …

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The benefits of reporting to your search marketing strategy

As you can see it’s very important to make sure you have the right structures in place to cope with increases in leads and sales. White Hat SEO are keywords tailored to a particular audience and fall within SEO best practices. Backlinks from relevant sites in your niche are …

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Reasons that marketers love web portals

There are some techniques that you can employ, right now, to really start your SEO campaign off on the right foot. On-page optimisation refers to the best writing and content implementation practices you should follow when putting new content on your site. Once you get to know the elements of …

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How to really understand quality

You can no longer write a bunch of spun articles with your backlinks and place them on sites and article directories that are completely irrelevant to your niche, and still get rewarded by Google. Google itself has given clear indications that the future of search is going to be targeted …

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Failing To Optimize Keywords

You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. With a good education, you can learn how to weave SEO best practices into your website. You can perform DIY SEO if you have the right …

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Are search volumes affected by user generated content

It makes sense to use the same keywords in titles and headlines, simply because a single page should always define it's topic as exactly as possible. This means there will always be only two or three main keywords any given page will need to be optimized for. Your goal should …

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A few words on white hat SEO

It’s OK to do promotion to tell people about your content, but if you can only get links by offering money to people or other big incentives, then you’re likely doing it wrong. One of the best ways to get links is to publish original research. That’s …

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Why web 2.0 matters

There’s an art to properly optimizing a website with keywords. Webpages with their target keyword in their URL tend to rank higher in Google than those that didn’t. Back in 2011, you could use blog commenting to get 200 backlinks and quickly skyrocket your rankings on search engines …

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The back story of metrics

Cloaking refers to an attempt to boost search result rankings by serving different content to Googlebot than to regular users. This causes problems such as less relevant results (pages appear in search results even though their content is actually unrelated to what users see/want), so Google takes cloaking very …

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Can authority sites help improve my search engine placement?

Brand mentions and co-citations are also very important to Google, in determining the quality and usefulness of a particular web page. Reviews tell what other people, your customers, think of your product. If you respond to reviews, you show your (potential) customers that you care about their opinion. Long-format articles …

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Think about keyword stuffing from the start

Search engines have only recently started providing better tools to help webmasters improve their search results. This is a big step forward in SEO and the webmaster/search engine relationship. Google's Panda algorithm has been around for about four years. And while most SEOs have already understood that it deals …

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Assess the Conversion Potential

and remove the shady ones. If you use Google Webmaster Tools, you’ll see a “manual penalty” appear if Google detects one of these low-quality links. You’ll then have the option to make such links “no follows” so Google stops paying attention to them. If you want to get …

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Links make the web go round.

Here′s what I can say, and it′s not a personal opinion, but a common fact: PPC brings results fast, but you have to pay all the time. The sums get rather big. And you never know for sure, whether PPC will pay for itself, or it′s just …

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Set Google Alerts to Watch for Copied Content

Search engine optimisation (seo) when applied correctly and to it's ultimate, makes each web page highly significant to each search engine via algorithms (the mathematical means by which the search engines look for key words and phrases on web pages that have been previously cached). Google optimization is based on …

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Understanding the rationale behind site structure

The more visible your content is on social media, the more chance that people will share it via blog posts, forums, social bookmarking sites, and other avenues, naturally increasing your link profile. Although bounce rate is hard to measure you should definitely monitor the trend of your bounce rate and …

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The goal of SEO is to make you money

Make your descriptive tag engaging. Google and other search platforms will use it to create that little blurb about your site. Users often read these before deciding whether or not to visit a site. Concise, descriptive blurbs draw visitors to your site, sometimes even before sites that rank higher than …

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Add valuable insight to your content

Outreach to webmasters should be personalized. You can list reasons why you like their brand, think your brand would partner well with them or citing articles and other content they published are great ways to make them more receptive. While we all enjoy seeing the keywords rank well in the …

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Look for scraped content on your site

Longer URLs tend to look a little more spammy within the search engine results page, and this is amplified if there are a lot of numbers and symbols within them. Keep your sentences and paragraphs short, and break them up with line breaks (white space makes much for a much …

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Want to see LSI in action?

The obvious engagement related thing is social media. Check some social platforms, starting with Facebook and Twitter and Instagram to see if your desired audience is present on these platforms. SEO and content marketing both bring important elements to the online marketing table, and you need them both to really …

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Researching for Searcher Intent

It is worth noting that when it comes to link building, it is very difficult to find a site owner willing to give you a link freely. Usually you give something back in return. You don't need to write at a doctorate level to rank at the top of Google …

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Write Powerful & Captivating Headlines

The day may come when links are less important to rankings, but that day hasn’t arrived yet. Outreach to webmasters should be personalized. You can list reasons why you like their brand, think your brand would partner well with them or citing articles and other content they published are …

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Spend time actually optimizing for just one or two keywords

When launching a new website that replaces a previous version, use 301 Redirects to tell the search engines that your pages have moved. Doing so will retain your hard-earned Google Page Rank and your search engine positioning should stay more or less intact. If you do not use 301 Redirects …

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Keep an eye on what other firms are doing

People buy from businesses they trust, not businesses that publish low quality, untrustworthy content. Your website won’t be found if people have to search too hard for it. “Ranking” for specific keywords relating to your industry and services is the first step in this process. When customers see their …

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Single-keyword SEO has been a staple for a long time

Links back to your site from elsewhere online are an important way to improve your search ranking; Although word count doesn’t rule the SEO world – nobody will read your stuff if it’s not helpful to them. Content marketing is the process of developing unique content that is useful …

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