The goal of SEO is to make you money

Make your descriptive tag engaging. Google and other search platforms will use it to create that little blurb about your site. Users often read these before deciding whether or not to visit a site. Concise, descriptive blurbs draw visitors to your site, sometimes even before sites that rank higher than …

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Add valuable insight to your content

Outreach to webmasters should be personalized. You can list reasons why you like their brand, think your brand would partner well with them or citing articles and other content they published are great ways to make them more receptive. While we all enjoy seeing the keywords rank well in the …

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Look for scraped content on your site

Longer URLs tend to look a little more spammy within the search engine results page, and this is amplified if there are a lot of numbers and symbols within them. Keep your sentences and paragraphs short, and break them up with line breaks (white space makes much for a much …

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Want to see LSI in action?

The obvious engagement related thing is social media. Check some social platforms, starting with Facebook and Twitter and Instagram to see if your desired audience is present on these platforms. SEO and content marketing both bring important elements to the online marketing table, and you need them both to really …

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Researching for Searcher Intent

It is worth noting that when it comes to link building, it is very difficult to find a site owner willing to give you a link freely. Usually you give something back in return. You don't need to write at a doctorate level to rank at the top of Google …

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Write Powerful & Captivating Headlines

The day may come when links are less important to rankings, but that day hasn’t arrived yet. Outreach to webmasters should be personalized. You can list reasons why you like their brand, think your brand would partner well with them or citing articles and other content they published are …

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Spend time actually optimizing for just one or two keywords

When launching a new website that replaces a previous version, use 301 Redirects to tell the search engines that your pages have moved. Doing so will retain your hard-earned Google Page Rank and your search engine positioning should stay more or less intact. If you do not use 301 Redirects …

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Keep an eye on what other firms are doing

People buy from businesses they trust, not businesses that publish low quality, untrustworthy content. Your website won’t be found if people have to search too hard for it. “Ranking” for specific keywords relating to your industry and services is the first step in this process. When customers see their …

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Single-keyword SEO has been a staple for a long time

Links back to your site from elsewhere online are an important way to improve your search ranking; Although word count doesn’t rule the SEO world – nobody will read your stuff if it’s not helpful to them. Content marketing is the process of developing unique content that is useful …

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Create Silos For Your Website

Since search engines focus more on the initial words of the titles, make sure you add your keywords at the start of your title tag – this will help you rank better. It takes time to research your market and industry. It takes time to perform the necessary analyses. And it …

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Why Links Still Rule the Roost

Importance and relevance aren’t determined manually (those trillions of man-hours would require the Earth’s entire population as a workforce). Instead, the engines craft careful, mathematical equations—algorithms—to sort the wheat from the chaff and to then rank the wheat in order of quality. Ideally, if you’re …

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Build idea and search-intent based Content

Google will follow your links, the post and pages that have the most internal links will be most likely to rank high in the search engines. Use Google’s Mobile-Friendly and Page Speed tools to ensure your website converts the most mobile visitors possible, and make it easy to contact …

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Create local search accounts

Look at how your landing pages have performed since the launch of RankBrain to see if there are any correlations between user engagement metrics (such as time on page, bounce rate, and so on) and your SEO rankings. Putting effort into the offline promotion of your company or site can …

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Link Building (Off-Page SEO) For Local SEO Affiliate Marketing

The ability for a piece of content to earn natural links that positively contribute to a website’s link graph is directly proportional to that contents value. In other words, the more valuable the piece of content is, the easier it will be to earn high-value links and increase Google …

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Understanding the rationale behind backlinks indexing

When you're ready to scale your strategy, consider hiring a professional SEO agency or a highly skilled independent contractor. Websites can occupy a so-called Bad Neighborhood. This refers to all websites that have been severely downgraded by search engines. Some websites have suspiciously large number of external links. These are …

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Link building – the definitive guide

There is no minimum amount of words or text to rank in Google. Online shops in particular often face the risk of generating duplicate content. For example, a product might be listed in several categories. If the URL is structured hierarchically, a product can be accessible under multiple URLs. One …

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Content is vital for SEO

SEO factors have varying weights and no SEO consultant knows the exact weight of each or when these weights change. We’re not going to talk about every SEO factor. This is because Google has over 200 SEO factors and over 10,000 sub-signals for ranking. That is way too …

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Create the structure for your post

The degree to which search engines rely on evaluating link neighborhoods is not clear, and links from nonrelevant pages are still believed to help the rankings of the target pages. When searching on mobile, there is a huge difference with desktop: Google knows exactly where you are and the results …

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50% of search queries are four words or longer

Don’t stuff your footer with all kind of irrelevant links. Keep it focused, make sure these links are helping your visitor. Google will find all relevant pages if you focus on a good site structure anyway. Google is also now looking at things like bounce rates – how long someone …

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Domain to Page Relevance

An early part of the SEO brainstorming process is identifying the great places to get links, as well as the types of content you might want to develop to encourage linking from other quality websites. Stop using keywords in your titles. Why? Because if you don’t know how to …

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Show don't Tell

The absence of a hard and fast definition of content allows for cross-genre experiments. Infographics, explainer videos, vlogs are products of such experiments. Visual images entertain users whereas written content provide them with new information. Infographics, which is the cross between the two, do both. The same applies to explainer …

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Removing unnecessary plugins for SEO benefits

Many small business owners balk at video marketing because they think that their business isn’t “video worthy”. But if lawyers and instant coffee brands can have a YouTube channel there’s no reason you can’t either. Even better than the traffic you get from video websites are the …

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Branded anchor text

Links are integral for connecting each piece of content, ultimately leading to a potential sale. Although you may outsource some of the work, SEO is still your primary job as a site owner. This means you will have to oversee the process, as tedious as it may seem at times …

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Improve site speed

How do your competitors rank? Pick out a keyword for which you want to optimize your site. Check out the top 20 search results: Are your competitors somewhere in there? What is your ranking for this keyword? This information should help you to find a good niche for you and …

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Set a bare minimum expectation for repurposed content

Using hot keywords and search phrases is crucial to catching people using search engines, but crafted content shouldn’t look mechanical or read like a lecture. Google counts thousands of PhDs as employees. And while its algorithm over the years has been incredibly vulnerable to abuse by spammers, increasingly it …

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Add mobile URLs to Sitemap for SEO

There are various ranking factors that influence whether a website appears higher on the SERP based on the content relevance to the search term, or the quality of backlinks pointing to the page. Webpages with their target keyword in their URL tend to rank higher in Google than those that …

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Create a client reactivation plan

The basic premise is that a page will show up in search engine results because the website had mentioned the terms that were being searched for on the website page. Of course, many websites use the same keywords on the same page. Google is pretty good at understanding the general …

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Going deep into the aspects of Search Engine Marketing

Building link popularity of a website is far more crucial than any other factors for SEO and positioning for top search engine ranking. But pay attention to who your link partners are. When it comes to designing a new website or redesigning your existing one, SEO should be at the …

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