Create Silos For Your Website

Since search engines focus more on the initial words of the titles, make sure you add your keywords at the start of your title tag – this will help you rank better. It takes time to research your market and industry. It takes time to perform the necessary analyses. And it …

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Why Links Still Rule the Roost

Importance and relevance aren’t determined manually (those trillions of man-hours would require the Earth’s entire population as a workforce). Instead, the engines craft careful, mathematical equations—algorithms—to sort the wheat from the chaff and to then rank the wheat in order of quality. Ideally, if you’re …

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Build idea and search-intent based Content

Google will follow your links, the post and pages that have the most internal links will be most likely to rank high in the search engines. Use Google’s Mobile-Friendly and Page Speed tools to ensure your website converts the most mobile visitors possible, and make it easy to contact …

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Create local search accounts

Look at how your landing pages have performed since the launch of RankBrain to see if there are any correlations between user engagement metrics (such as time on page, bounce rate, and so on) and your SEO rankings. Putting effort into the offline promotion of your company or site can …

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Link Building (Off-Page SEO) For Local SEO Affiliate Marketing

The ability for a piece of content to earn natural links that positively contribute to a website’s link graph is directly proportional to that contents value. In other words, the more valuable the piece of content is, the easier it will be to earn high-value links and increase Google …

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Understanding the rationale behind backlinks indexing

When you're ready to scale your strategy, consider hiring a professional SEO agency or a highly skilled independent contractor. Websites can occupy a so-called Bad Neighborhood. This refers to all websites that have been severely downgraded by search engines. Some websites have suspiciously large number of external links. These are …

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Link building – the definitive guide

There is no minimum amount of words or text to rank in Google. Online shops in particular often face the risk of generating duplicate content. For example, a product might be listed in several categories. If the URL is structured hierarchically, a product can be accessible under multiple URLs. One …

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Content is vital for SEO

SEO factors have varying weights and no SEO consultant knows the exact weight of each or when these weights change. We’re not going to talk about every SEO factor. This is because Google has over 200 SEO factors and over 10,000 sub-signals for ranking. That is way too …

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Create the structure for your post

The degree to which search engines rely on evaluating link neighborhoods is not clear, and links from nonrelevant pages are still believed to help the rankings of the target pages. When searching on mobile, there is a huge difference with desktop: Google knows exactly where you are and the results …

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50% of search queries are four words or longer

Don’t stuff your footer with all kind of irrelevant links. Keep it focused, make sure these links are helping your visitor. Google will find all relevant pages if you focus on a good site structure anyway. Google is also now looking at things like bounce rates – how long someone …

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Domain to Page Relevance

An early part of the SEO brainstorming process is identifying the great places to get links, as well as the types of content you might want to develop to encourage linking from other quality websites. Stop using keywords in your titles. Why? Because if you don’t know how to …

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Show don't Tell

The absence of a hard and fast definition of content allows for cross-genre experiments. Infographics, explainer videos, vlogs are products of such experiments. Visual images entertain users whereas written content provide them with new information. Infographics, which is the cross between the two, do both. The same applies to explainer …

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Removing unnecessary plugins for SEO benefits

Many small business owners balk at video marketing because they think that their business isn’t “video worthy”. But if lawyers and instant coffee brands can have a YouTube channel there’s no reason you can’t either. Even better than the traffic you get from video websites are the …

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Branded anchor text

Links are integral for connecting each piece of content, ultimately leading to a potential sale. Although you may outsource some of the work, SEO is still your primary job as a site owner. This means you will have to oversee the process, as tedious as it may seem at times …

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Improve site speed

How do your competitors rank? Pick out a keyword for which you want to optimize your site. Check out the top 20 search results: Are your competitors somewhere in there? What is your ranking for this keyword? This information should help you to find a good niche for you and …

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Set a bare minimum expectation for repurposed content

Using hot keywords and search phrases is crucial to catching people using search engines, but crafted content shouldn’t look mechanical or read like a lecture. Google counts thousands of PhDs as employees. And while its algorithm over the years has been incredibly vulnerable to abuse by spammers, increasingly it …

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Add mobile URLs to Sitemap for SEO

There are various ranking factors that influence whether a website appears higher on the SERP based on the content relevance to the search term, or the quality of backlinks pointing to the page. Webpages with their target keyword in their URL tend to rank higher in Google than those that …

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Create a client reactivation plan

The basic premise is that a page will show up in search engine results because the website had mentioned the terms that were being searched for on the website page. Of course, many websites use the same keywords on the same page. Google is pretty good at understanding the general …

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Going deep into the aspects of Search Engine Marketing

Building link popularity of a website is far more crucial than any other factors for SEO and positioning for top search engine ranking. But pay attention to who your link partners are. When it comes to designing a new website or redesigning your existing one, SEO should be at the …

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Review your links — but don’t stress out

Search engines scour the Internet to find keywords and clues to match search results, but if your website isn’t giving them the right clues, your SEO efforts will take a dive. Ultimately understanding your audience, competition and keyword options will play a major role in your website’s SEO …

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Content is vital for SEO

Examination of content keywords and present engine rank­ings of competitive websites to determine an effective engine positioning strategy. The most important user signals are the bounce rate and the click-through rate (CTR). These are important for your SEO, as Google takes these seriously. Consumer behavior has rapidly matured with …

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The outreach process for SEO

ou can optimize the entire technical side of your site and still find it lost on page two or more in Google. SEO isn’t a trick. It isn’t something your web developer can do for you. The more your website gets passed around between users all over the …

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Think quality over quantity

There are increasing opportunities to use schema markups, depending on your niche. There are numerous schema opportunities for news, recipes, and even fitness video. As time goes on, there will increasingly be more and more opportunities to use schema to enhance your website, tell Google more about your website and …

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Your authorship byline will get you noticed

The days of hiring freelancers to create hundreds of small keyword-stuffed articles are over. Links and more commonly known as backlinks to all SEO marketers are the soul of the Internet when it comes to forming a successful digital campaign. If there is a way for websites to interact with …

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