Measure and Improve

Measuring the results of SEO changes can be challenging, partly because there are so many moving parts and partly because months can elapse between when changes are made to a site and when results are seen in search rankings and traffi The best key phrases would automatically fall into place …

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Bucket brigades

Some directories cost money in order to be accepted into their listings. Once again, while some of these can pass legitimate value, others pass little and aren't worth your time or money. Of all the channels we’ll be discussing, SEO is the one that there is the most misinformation …

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Create Keyword Evaluation Models

The link structure of the Web serves to bind together all of the pages that have been made public as a result of someone linking to them. Through links, search engines’ automated robots, called crawlers or spiders, can reach the many billions of interconnected documents. It shouldn’t be surprising …

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Quality over Quantity

One of the biggest lessons I’ve learned is that keywords can really keep web pages focused, which is important in SEO. We look at buyer persona behavior, industry trends, competitors and more to build a list of targeted terms, and then we focus on one term per page. In …

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Picking Profitable Local SEO Lead Generation Niches

Think of SEO as one small part of a much more cohesive marketing strategy. SEO requires so much content because it wants to grow. Google doesn’t want to see a stagnant, unchanging website. It wants to know you’re building up strong, useful and relevant content so it can …

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Use anchor text

At one time, directories like DMOZ were a good place to add listings and get backlinks. However, these large web directories aren’t really relevant anymore. Google Analytics allows you to specifically analyze the user behavior on your website. The analysis options range from very simple to very complex functions …

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Refresh your website to match your message

Content marketing is really a component of SEO, and SEO is a component of content marketing – it's really a chicken and the egg situation. If the Google bot goes through your website and manages to access all sub-pages within just a few clicks, it can use its limited crawl budget …

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Authority flows through the links on your website as well

Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages authority. External optimization involves optimizing your content not …

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Does the extra s even matter? S for Security

A search result with a high CTR can often be given a boost by Google because it’s seen as attractive and relevant. You can increase your CTR by giving your page a custom meta description. This can be done from the page’s HTML or if you’re using …

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On page optimization techniques for better rankings

Search engines also rate keywords in header tags more heavily. By including relevant terms in your header tags, you are also boosting your SEO ranking against those keywords. The two biggest algorithm changes that Google released to ward off the abuse of link building included the Panda and Penguin updates …

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Duplicate content causes problems

When it comes to Search Engine Optimization, the content will play a huge role in your rankings. As they say, “Content is King, Link Building is Queen”. Remember, all the hard work you do in building up your links will be for naught if your content is garbage. There was …

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Do Forum Posting To Increase Brand Awareness

External, or outbound, links indicate that you are well aware of the topics you’re writing about, to the extent that you’re ready to use further sources to support your content. It’s more useful to link to reputable sources, as these links have bigger credibility. The Google algorithm …

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Find words within a Web address

A web page can be given an immediate “freshness score” based on its date of publication, when then decays over time as the content gets older. Regular updates to the content can help to preserve that score SEO – an acronym that can strike fear into website owners! Why? Because having …

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SEO is Seriously Effortful Optimization

Auditing an existing site is one of the most important tasks that SEO professionals encounter. SEO is still a relatively new field,and many of the limitations of search engine crawlers are nonintuitive. Look for pages that have excessive links. Google advises 100 per page as a maximum, although it …

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Links are like glue

Google has stated that meta descriptions are NOT a ranking signal. But, the quality of the description will influence click-through rate, so it is very important to use this element wisely… Don’t try and stuff keywords where they don’t belong. Yes, still focus on keywords, but your north …

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Use multiple focus keywords for those long key phrases

Does the website that is linking back to your website relate to your business? Make sure there is a strong relevance when acquiring backlinks. A company may be able to identify thousands of keywords worth optimizing—but do they have a big enough SEO budget to handle that workload? Make …

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Use a better caching plugin

By putting out content, not only does it help you create brand awareness, foster relationships with customers and attract new ones, it also helps you stand out from the competition. The algorithm responsible for taking the world’s information and organizing it into (usually) 10 entries is, as you likely …

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It can be a great strategy to focus on long tail keywords

As Google continues to improve its ability to deliver hyper-local results, it is critically important to have complete and accurate data in one’s Google My Business profile. If you get too far into the SEO rabbit hole you’ll start stumbling upon spammy ways to attempt to speed up …

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Make sure your website is indexed in Duck Duck Go

With content being king, SEO may as well be queen. They both play an integral role in getting your message out and building your following. Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites …

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Thin content issues might negatively impact SERP visibility

Search engines optimize their results pages — especially their mobile search results pages — to display businesses that are located near the searcher. This is a good thing for local businesses because local online searches lead to visitors and purchases. Provide high quality photographs of products, and include an easy to use …

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Google’s bots might not share your opinion

Make sure that every page has one call-to-action, so the goal of the page is clear. If you add multiple buttons, you lose the focus of the page and your visitors won’t get where you want them to go. Community hijacking involves finding online communities that are made up …

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Always ensure any anchor text looks and is natural

The mechanism of a backlink is essentially a vote from another website to yours - a vote that says that your website is authoritative enough or trusted enough to link to. With website analytics, you can hone in on your audience, identifying things like their interests, demographics, language, locations and behaviors …

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Learn all the various on-page ranking factors

Opening paragraphs shouldn’t be longer than one or two sentences. Make sure the thing you’re writing about is mentioned in the first sentence (i.e. your focus keyword or phrase). I like to bold the first paragraph to make it distinct. Use Google’s Mobile-Friendly and Page Speed …

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The Three Pillars of SEO: Authority, Relevance, and Trust

Panda and Penguin are algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where Penguin checks if the links to your website are natural links that make sense. When choosing keywords, be specific without …

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Check which of your keywords are already used

A page’s title tag is the clickable text that appears in search results. Though easily overlooked, it’s one of the most important factors in on-page SEO and capturing your visitors’ attention — describing in just a few words what a page or document is about. Website owners all want …

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Ensure that you get language declaration right

For SEO to truly work and be sustainable, it needs to include a process of build up. Any SEO consultant who says otherwise is fooling you. SEO is an ongoing effort, but one that is totally worth it. There are plenty of rabbit holes to fall into when it comes …

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Create an e-book or guide every few months

By following this advice, you will save a lot of hard work and time creating high quality content for poor quality sites. Content marketing is really a component of SEO, and SEO is a component of content marketing – it's really a chicken and the egg situation. As long as you …

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