Understanding comment spam

It’s no surprise that customers are tired of being sold to, particularly across the internet. You’ve got to understand that authority, niche-specific and generic blogs that publish related content can do the same. In Google search results, you only have space for 70 characters in your title. If …

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One element of your strategy should look at doorway sites

Weak content can appear in many different forms, and the best way to discover it is to take the information on a page within the context of the rest of the site and determine how much logical sense the page makes. Originally devised as a way to combat comment spam …

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Discover the connection between user experience SEO campaigns

The main idea behind the traditional link building to measure all the do-follow links that a website can generate and totally ignore all no-follow links. Positive reviews are an important local SEO ranking factor that improves your business visibility on Google. If you have plans to be in business for …

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More focus is put on metrics

By targeting essential keywords within these queries, you can improve your website’s relevancy to these terms and make it more likely that your domain will appear on the first page of Google. If you want to rank in Google you have to make sure that you’re using the …

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Personalization counts: how do canonical URLs fit into this?

The search engines focus on quality content, with articles that are longer than 2,000 words often being featured on page one. With that in mind, it’s worth scheduling some long-form posts into your content calendar. The more popular and important a site is, the more links from that …

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How you will benefit from search engine spiders

We’ll talk about how to target the right pages on your site with the right type of links and how you can secure them.You need to figure out a way to get other websites to talk about you. Google is one of the masterminds in online searchability. Therefore …

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Number of linking root domains

Not all SEO efforts are obvious to the outside eye. If you recently moved to HTTPS or you plan to do so, mixed content is something you’ll most likely have to deal with. There are different areas of basic SEO you need to address in order to get onto …

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The back story of SERPs

Moreover, studies have shown that SEO can have a better ROI than traditional forms of marketing like TV and print ads. If you truly take the time to carefully create and organize your content, you will avoid those flags that damage less reputable websites. When you regularly audit the performance …

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This year will be the year of dynamic pages

Your target keywords should also be in the H1 tag, but your H1 can differ from your title tag Competitors are there due to the relevance and citation they have acquired over the years. The more competitive the keyword, the more time, content, internal and external inbound links from other …

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Why 301 redirects matter

Once your web pages / website has been optimised by your search engine optimisation professional and you've applied all the legitimate methods to bring your page ranking to it's optimum, then one other method to increase exposure is website marketing. These keywords are designed to users in a specific geographical area …

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Taboos about SEO that you should know

Today, semantic search has evolved even more, and search engines are better than ever at understanding query context and the relationships between words. To ensure the best web browsing experience possible, the software engineers at Google created a search ranking algorithm that thinks like Internet users. Links that are going …

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The Value of a Keyword

Search engines optimize their results pages — especially their mobile search results pages — to display businesses that are located near the searcher. This is a good thing for local businesses because local online searches lead to visitors and purchases. If you are currently producing five articles a week that get less …

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Measure and Improve

Measuring the results of SEO changes can be challenging, partly because there are so many moving parts and partly because months can elapse between when changes are made to a site and when results are seen in search rankings and traffi The best key phrases would automatically fall into place …

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Bucket brigades

Some directories cost money in order to be accepted into their listings. Once again, while some of these can pass legitimate value, others pass little and aren't worth your time or money. Of all the channels we’ll be discussing, SEO is the one that there is the most misinformation …

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Create Keyword Evaluation Models

The link structure of the Web serves to bind together all of the pages that have been made public as a result of someone linking to them. Through links, search engines’ automated robots, called crawlers or spiders, can reach the many billions of interconnected documents. It shouldn’t be surprising …

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Quality over Quantity

One of the biggest lessons I’ve learned is that keywords can really keep web pages focused, which is important in SEO. We look at buyer persona behavior, industry trends, competitors and more to build a list of targeted terms, and then we focus on one term per page. In …

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Picking Profitable Local SEO Lead Generation Niches

Think of SEO as one small part of a much more cohesive marketing strategy. SEO requires so much content because it wants to grow. Google doesn’t want to see a stagnant, unchanging website. It wants to know you’re building up strong, useful and relevant content so it can …

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Use anchor text

At one time, directories like DMOZ were a good place to add listings and get backlinks. However, these large web directories aren’t really relevant anymore. Google Analytics allows you to specifically analyze the user behavior on your website. The analysis options range from very simple to very complex functions …

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Refresh your website to match your message

Content marketing is really a component of SEO, and SEO is a component of content marketing – it's really a chicken and the egg situation. If the Google bot goes through your website and manages to access all sub-pages within just a few clicks, it can use its limited crawl budget …

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Authority flows through the links on your website as well

Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages authority. External optimization involves optimizing your content not …

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Does the extra s even matter? S for Security

A search result with a high CTR can often be given a boost by Google because it’s seen as attractive and relevant. You can increase your CTR by giving your page a custom meta description. This can be done from the page’s HTML or if you’re using …

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On page optimization techniques for better rankings

Search engines also rate keywords in header tags more heavily. By including relevant terms in your header tags, you are also boosting your SEO ranking against those keywords. The two biggest algorithm changes that Google released to ward off the abuse of link building included the Panda and Penguin updates …

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Duplicate content causes problems

When it comes to Search Engine Optimization, the content will play a huge role in your rankings. As they say, “Content is King, Link Building is Queen”. Remember, all the hard work you do in building up your links will be for naught if your content is garbage. There was …

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Do Forum Posting To Increase Brand Awareness

External, or outbound, links indicate that you are well aware of the topics you’re writing about, to the extent that you’re ready to use further sources to support your content. It’s more useful to link to reputable sources, as these links have bigger credibility. The Google algorithm …

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Find words within a Web address

A web page can be given an immediate “freshness score” based on its date of publication, when then decays over time as the content gets older. Regular updates to the content can help to preserve that score SEO – an acronym that can strike fear into website owners! Why? Because having …

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