Find words within a Web address

A web page can be given an immediate “freshness score” based on its date of publication, when then decays over time as the content gets older. Regular updates to the content can help to preserve that score SEO – an acronym that can strike fear into website owners! Why? Because having …

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SEO is Seriously Effortful Optimization

Auditing an existing site is one of the most important tasks that SEO professionals encounter. SEO is still a relatively new field,and many of the limitations of search engine crawlers are nonintuitive. Look for pages that have excessive links. Google advises 100 per page as a maximum, although it …

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Links are like glue

Google has stated that meta descriptions are NOT a ranking signal. But, the quality of the description will influence click-through rate, so it is very important to use this element wisely… Don’t try and stuff keywords where they don’t belong. Yes, still focus on keywords, but your north …

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Use multiple focus keywords for those long key phrases

Does the website that is linking back to your website relate to your business? Make sure there is a strong relevance when acquiring backlinks. A company may be able to identify thousands of keywords worth optimizing—but do they have a big enough SEO budget to handle that workload? Make …

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Use a better caching plugin

By putting out content, not only does it help you create brand awareness, foster relationships with customers and attract new ones, it also helps you stand out from the competition. The algorithm responsible for taking the world’s information and organizing it into (usually) 10 entries is, as you likely …

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It can be a great strategy to focus on long tail keywords

As Google continues to improve its ability to deliver hyper-local results, it is critically important to have complete and accurate data in one’s Google My Business profile. If you get too far into the SEO rabbit hole you’ll start stumbling upon spammy ways to attempt to speed up …

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Make sure your website is indexed in Duck Duck Go

With content being king, SEO may as well be queen. They both play an integral role in getting your message out and building your following. Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites …

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Thin content issues might negatively impact SERP visibility

Search engines optimize their results pages — especially their mobile search results pages — to display businesses that are located near the searcher. This is a good thing for local businesses because local online searches lead to visitors and purchases. Provide high quality photographs of products, and include an easy to use …

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Google’s bots might not share your opinion

Make sure that every page has one call-to-action, so the goal of the page is clear. If you add multiple buttons, you lose the focus of the page and your visitors won’t get where you want them to go. Community hijacking involves finding online communities that are made up …

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Always ensure any anchor text looks and is natural

The mechanism of a backlink is essentially a vote from another website to yours - a vote that says that your website is authoritative enough or trusted enough to link to. With website analytics, you can hone in on your audience, identifying things like their interests, demographics, language, locations and behaviors …

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Learn all the various on-page ranking factors

Opening paragraphs shouldn’t be longer than one or two sentences. Make sure the thing you’re writing about is mentioned in the first sentence (i.e. your focus keyword or phrase). I like to bold the first paragraph to make it distinct. Use Google’s Mobile-Friendly and Page Speed …

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The Three Pillars of SEO: Authority, Relevance, and Trust

Panda and Penguin are algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where Penguin checks if the links to your website are natural links that make sense. When choosing keywords, be specific without …

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Check which of your keywords are already used

A page’s title tag is the clickable text that appears in search results. Though easily overlooked, it’s one of the most important factors in on-page SEO and capturing your visitors’ attention — describing in just a few words what a page or document is about. Website owners all want …

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Ensure that you get language declaration right

For SEO to truly work and be sustainable, it needs to include a process of build up. Any SEO consultant who says otherwise is fooling you. SEO is an ongoing effort, but one that is totally worth it. There are plenty of rabbit holes to fall into when it comes …

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Create an e-book or guide every few months

By following this advice, you will save a lot of hard work and time creating high quality content for poor quality sites. Content marketing is really a component of SEO, and SEO is a component of content marketing – it's really a chicken and the egg situation. As long as you …

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Align your SEO copywriting efforts with the conversion funnel

Think of Amazon. They probably have a few best-selling products, but the majority of their retail revenue comes from a wide variety of things that aren’t bought anywhere nearly as often as their best-selling products. Similarly, if we were to rank the popularity of the songs played in the …

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Don’t Stuff Your Content with Keywords

To understand your website, Google must be able to read it. In order for this to be possible, you must make sure that your website is text based behind the scenes. In this sense content is king. Increasing your search visibility is a good thing, clearly, but it takes a …

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Encourage other websites to link to yours

As we know that Google optimizes its results for user intent, hence, this is a way to know what content the searchers are looking for when they make a search for a keyword. Make a note of the things that you can implement in your content. Guest articles are a …

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Bucket brigades

If you have the money, you can speed up your Link Building process significantly by purchasing links. This is done in a similar fashion as advertising. There are websites that build up their content, do their SEO and get their site to become popular. Once that happens, they offer to …

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Use your key phrases in as many URLs as possible

Stick to these good practices and you’ll be on your way to free traffic. Most companies use SEO to increase website traffic, which in turn, increases revenue. Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios, and of …

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Advanced link building SEO principles

Meta descriptions don’t carry as much value as they used to, but they still have an important role for SEO. Each of your posts should have a unique title and meta description. Make sure all are unique and you don’t have any duplicate ones. Keywords are usually broken …

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It’s time to revolutionize our approach to keyword research

Change the titles on your least successful pages twice a year. Why? Because obviously those titles weren’t helping your least successful pages. Efficient content organization seeks to reduce, minimize, or eliminate unnecessary on-page elements without compromising the creator’s free expression. SEO must support the style of the content …

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Identify (and include) commonly searched keywords

The Google algorithm incorporates hundreds, if not thousands, of signals when determining where pages rank for a search. Knowing which factors carry the most weight and optimizing accordingly can be the difference between success and failure. Much of the time, it makes sense for the search engines to deliver results …

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Aligning Questions to Keywords

The days of buying, selling, and trading links for rankings is long gone…and if you try to bring it back, you will be long gone as well. How bad hosting can lead to losing SEO rankings Downtime of your website can lead to vastly decreased performance in organic search …

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How to Create the Right Meta Description

There was a time when “keyword density” meant something for SEO content. Never start writing an article without performing a keyword research. The best tool to use is the free Google Keyword Tool. There are an awful lot of people making obscene amounts of money online, compared to traditional business …

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