Myths and misconceptions about SEO campaigns

Billions of searches are performed each month. Knowing how users search and choose results will help you create a strategy that caters to these trends. SEO is a set of practices and techniques to optimize a website to get it to the top of the search result listing for specific …

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Make sure you know exactly what you're doing with web portals

Increasing visibility via organic search today means incorporating content marketing, UX, CRO, and high-level business strategy. Having a few 404 errors will not ruin your rankings completely, but they can lower your user experience, which ultimately can affect your SEO performance. Between 2011 & 2015 Google released random, major updates to …

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How do you make a Google friendly website?

At the heart of your local SEO campaign will be building the number of listings you have. In other words, the amount of places you can add your business, and get a citation. Often it is assumed that only business directories count, but actually there are number of ways to …

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How to survive your first encounter with link bait

Google is looking for authoritative sites that are actual businesses that are getting legitimate visitors to their site. The main purpose of categories and tags are to help web visitors navigate your blogs quickly and easily, which in turn, help you get a better search ranking (if used properly). In …

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Search engine health checks should look at keyword research

You always need to make sure that the titles and keywords you use completely match the content you’ve written. When people conduct research, they want up-to-date, accurate information. That’s why it’s important to keep content updated. Recency is becoming an increasingly important ranking factor in Google’s …

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Be clear, truthful and accurate when it comes to analytics

There are several ways of creating backlinks, some of them are categorized good ones others are the bad ones that you would want to ignore in order to not get penalized by the search engines. For instance, if you want to increase your blog subscriber base, evergreen content can help …

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Why have citations been so popular?

Enter one of your keywords into the search box of the search engine of your choice to determine the sites with the top search engine placement for this word. You are aiming for keywords that are frequently used by your target audience, but do not have many competing pages. Backlinks …

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Define your goals with regards to site submissions

Setting up a successful SEO strategy can be quite hard. Investing in your skills will definitely pay off though. If the site takes too long to load on a mobile device, most visitors will just click away as soon as they can. This is one of the easiest and more …

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Remember that plugins make the web go round

The barriers to SEO are significant for small businesses. With content suggestions, step-by-step instructions, and the ability to automatically make changes without updating your code, Search Engine Visibility can help take the work off you so you focus on what you do best – running your business. Ensure that your site …

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Make sure your link building strategy is diversified

Keep in mind however that search engines will show their own automatically generated page snippet over your descriptions if they think it will be more relevant to the current search query. Webmasters used to do everything traditionally from on-page optimization to off-page optimization such as emailing fellow webmasters to exchange …

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Tell me more about stickiness

Google Recommendation From Google’s point of view, one should avoid keyword stuffing (filling up one’s pages with keywords indiscriminately) because it can be extremely detrimental to the ranking of the page. In practice, an SEO consultant generally looks after other areas of digital marketing. SEO isn’t something …

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Effect of keyword density on my rankings

You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. Search has penetrated the very fabric of global society. The way people work, play, shop, research, and interact has changed forever. Organizations of all kinds (businesses …

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You may be better off to start from scratch

SEO’s need to have the skill and experience to help the client develop a social media strategy, deliver training and support, create policies and processes and ensure their clients up-skill accordingly so that social media contributes to the wider commercial objectives of the client not just the SEO objectives …

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More content equals better rankings and more links

In the past, implementing SEO mainly involved in ensuring the targeted keywords are included in your website as many times as possible. This was regarded as the most effective practice. Good meta descriptions include a call to action along with a short description of what the visitor will see when …

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The title should be true to the content found on the page

Google is getting better every day at recognizing—and rewarding—high-quality content. As defined by Google and humans, valuable content is useful, informative, better than other content on the same topic, credible, original, and engaging. If you’ve been producing content in a haphazard manner, hoping and praying that some …

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Number of backlinks to the page

If you want to use your SEO campaign to truly and accurately speak to your audience and potential buyers, think about what gaps you can fill that competitors don’t. By highlighting your website, you help Google better understand your site’s data. Data highlighter allows you to highlight parts …

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Keep from using the same keywords over and over

Internal links are links from one page of your own website to other pages of your own website. Anchor-texts are the clickable words that are used for the link. Keyword research is the process SEOs use to find what search queries consumers enter into a search engine for a given …

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Your website should make it easy to do business with you.

One of the problems international businesses continuously need to address is identifying themselves as “local” in the eyes of the search engines. Be aware of the keywords that people search (or would search) to find your business online. Be sure to use those keywords in posts and your social media …

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Link Out To Diverse Sources

Before designing a website, or even if your site is already designed, you should analyze the site’s structure. Each topic or area should have its own distinct section and flow logically so users don’t get lost, disoriented and frustrated. You need to analyze how your website is being …

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How do I rank in position zero?

Get specific by taking a structured approach. It’s not enough to focus on the right keyword—you need to make sure that you’re communicating the ‘right’ information to Google in a structured way. Despite countless claims over the years that have proclaimed the death of link building it …

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Every SEO Plan Is Custom

SEO can be a fuzzy concept that feels like more art than science. Don't let yourself be intimidated; it's easier than you think. The proliferation of smartphones and tablets mean more and more consumers will be viewing your website on the much smaller screen of a mobile device. For a …

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