Ranking potential is an assessment of where you can realistically hope to get your rankings to; if the top 5 websites have a DA of 90+ and your website is at 20, it is not realistic to think that you will be able to grab one of the top 5 …

A common misconception about SEO is that it’s a one and done practice. The amount of regurgitated content on the internet is one of the major reasons behind low levels of customer engagement and satisfaction. Relevance versus authority: these two metrics are always at the forefront of a link …

Billions of searches are performed each month. Knowing how users search and choose results will help you create a strategy that caters to these trends. SEO is a set of practices and techniques to optimize a website to get it to the top of the search result listing for specific …

Sometime you heard that Seo is dead, but no it’s not actually dead. You’re going to always have outliers, observations that don’t fit into the puzzle. Website owners used to litter their content with tons of keywords in order to rank higher on Google. Now, the search …

Increasing visibility via organic search today means incorporating content marketing, UX, CRO, and high-level business strategy. Having a few 404 errors will not ruin your rankings completely, but they can lower your user experience, which ultimately can affect your SEO performance. Between 2011 & 2015 Google released random, major updates to …

Write about related posts around a main subject, link these posts together (bonus SEO boost for internal linking), and voila! If you still think you want to tackle the SEO for your website, remember to take the time to find out how people are searching. If you want to stay …

The incorrect use of Meta Tags could lead to the web page being banned from any or all search engines- ‘Keyword-stuffing’ is frowned down upon in the SEO community, along with irrelevant data being stored in Meta Tags. You do not have to become an information or data scientist to …

Systems are changing and so local SEO is more important than ever for local businesses. Amazing content—evergreen or not—is highly likely to generate ongoing interest, engagement, links, and traffic, leading to increased sales/conversions and brand awareness. Googlebot is the name of Google’s web crawler. A web …

At the heart of your local SEO campaign will be building the number of listings you have. In other words, the amount of places you can add your business, and get a citation. Often it is assumed that only business directories count, but actually there are number of ways to …

Google is looking for authoritative sites that are actual businesses that are getting legitimate visitors to their site. The main purpose of categories and tags are to help web visitors navigate your blogs quickly and easily, which in turn, help you get a better search ranking (if used properly). In …

You always need to make sure that the titles and keywords you use completely match the content you’ve written. When people conduct research, they want up-to-date, accurate information. That’s why it’s important to keep content updated. Recency is becoming an increasingly important ranking factor in Google’s …

There are several ways of creating backlinks, some of them are categorized good ones others are the bad ones that you would want to ignore in order to not get penalized by the search engines. For instance, if you want to increase your blog subscriber base, evergreen content can help …

Enter one of your keywords into the search box of the search engine of your choice to determine the sites with the top search engine placement for this word. You are aiming for keywords that are frequently used by your target audience, but do not have many competing pages. Backlinks …

Setting up a successful SEO strategy can be quite hard. Investing in your skills will definitely pay off though. If the site takes too long to load on a mobile device, most visitors will just click away as soon as they can. This is one of the easiest and more …

The barriers to SEO are significant for small businesses. With content suggestions, step-by-step instructions, and the ability to automatically make changes without updating your code, Search Engine Visibility can help take the work off you so you focus on what you do best – running your business. Ensure that your site …

Instead of penalizing the page (we have NEVER gotten a website penalized), the links just take no effect and get ignored. Because people have shorter attention spans, keep the most important information in heading tags so they can scan and see if they want to delve deeper into the post …

Keep in mind however that search engines will show their own automatically generated page snippet over your descriptions if they think it will be more relevant to the current search query. Webmasters used to do everything traditionally from on-page optimization to off-page optimization such as emailing fellow webmasters to exchange …

Google Recommendation From Google’s point of view, one should avoid keyword stuffing (filling up one’s pages with keywords indiscriminately) because it can be extremely detrimental to the ranking of the page. In practice, an SEO consultant generally looks after other areas of digital marketing. SEO isn’t something …

Use bullet points: Using a bulleted list is the easiest way to ensure that your content doesn’t strain your visitors’ eye to read through it. Since bulleted lists stand out from the rest of your page, they make the entire piece easier to skim through. Stuff every blank space …

Online marketing can have a great impact on the returns generated by your business. This is why it is important to make sure that your online marketing efforts are done in the best possible way. Nowadays the way in which we structure URL addresses, write title tags and meta-descriptions, optimize …

You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. Search has penetrated the very fabric of global society. The way people work, play, shop, research, and interact has changed forever. Organizations of all kinds (businesses …

SEO’s need to have the skill and experience to help the client develop a social media strategy, deliver training and support, create policies and processes and ensure their clients up-skill accordingly so that social media contributes to the wider commercial objectives of the client not just the SEO objectives …

In the past, implementing SEO mainly involved in ensuring the targeted keywords are included in your website as many times as possible. This was regarded as the most effective practice. Good meta descriptions include a call to action along with a short description of what the visitor will see when …

Google is getting better every day at recognizing—and rewarding—high-quality content. As defined by Google and humans, valuable content is useful, informative, better than other content on the same topic, credible, original, and engaging. If you’ve been producing content in a haphazard manner, hoping and praying that some …

If you want to use your SEO campaign to truly and accurately speak to your audience and potential buyers, think about what gaps you can fill that competitors don’t. By highlighting your website, you help Google better understand your site’s data. Data highlighter allows you to highlight parts …

Internal links are links from one page of your own website to other pages of your own website. Anchor-texts are the clickable words that are used for the link. Keyword research is the process SEOs use to find what search queries consumers enter into a search engine for a given …

One of the problems international businesses continuously need to address is identifying themselves as “local” in the eyes of the search engines. Be aware of the keywords that people search (or would search) to find your business online. Be sure to use those keywords in posts and your social media …

Before designing a website, or even if your site is already designed, you should analyze the site’s structure. Each topic or area should have its own distinct section and flow logically so users don’t get lost, disoriented and frustrated. You need to analyze how your website is being …

Get specific by taking a structured approach. It’s not enough to focus on the right keyword—you need to make sure that you’re communicating the ‘right’ information to Google in a structured way. Despite countless claims over the years that have proclaimed the death of link building it …

SEO can be a fuzzy concept that feels like more art than science. Don't let yourself be intimidated; it's easier than you think. The proliferation of smartphones and tablets mean more and more consumers will be viewing your website on the much smaller screen of a mobile device. For a …