Enter one of your keywords into the search box of the search engine of your choice to determine the sites with the top search engine placement for this word. You are aiming for keywords that are frequently used by your target audience, but do not have many competing pages. Backlinks …

Setting up a successful SEO strategy can be quite hard. Investing in your skills will definitely pay off though. If the site takes too long to load on a mobile device, most visitors will just click away as soon as they can. This is one of the easiest and more …

The barriers to SEO are significant for small businesses. With content suggestions, step-by-step instructions, and the ability to automatically make changes without updating your code, Search Engine Visibility can help take the work off you so you focus on what you do best – running your business. Ensure that your site …

Instead of penalizing the page (we have NEVER gotten a website penalized), the links just take no effect and get ignored. Because people have shorter attention spans, keep the most important information in heading tags so they can scan and see if they want to delve deeper into the post …

Keep in mind however that search engines will show their own automatically generated page snippet over your descriptions if they think it will be more relevant to the current search query. Webmasters used to do everything traditionally from on-page optimization to off-page optimization such as emailing fellow webmasters to exchange …

Google Recommendation From Google’s point of view, one should avoid keyword stuffing (filling up one’s pages with keywords indiscriminately) because it can be extremely detrimental to the ranking of the page. In practice, an SEO consultant generally looks after other areas of digital marketing. SEO isn’t something …

Use bullet points: Using a bulleted list is the easiest way to ensure that your content doesn’t strain your visitors’ eye to read through it. Since bulleted lists stand out from the rest of your page, they make the entire piece easier to skim through. Stuff every blank space …

Online marketing can have a great impact on the returns generated by your business. This is why it is important to make sure that your online marketing efforts are done in the best possible way. Nowadays the way in which we structure URL addresses, write title tags and meta-descriptions, optimize …

You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. Search has penetrated the very fabric of global society. The way people work, play, shop, research, and interact has changed forever. Organizations of all kinds (businesses …

SEO’s need to have the skill and experience to help the client develop a social media strategy, deliver training and support, create policies and processes and ensure their clients up-skill accordingly so that social media contributes to the wider commercial objectives of the client not just the SEO objectives …

In the past, implementing SEO mainly involved in ensuring the targeted keywords are included in your website as many times as possible. This was regarded as the most effective practice. Good meta descriptions include a call to action along with a short description of what the visitor will see when …

Google is getting better every day at recognizing—and rewarding—high-quality content. As defined by Google and humans, valuable content is useful, informative, better than other content on the same topic, credible, original, and engaging. If you’ve been producing content in a haphazard manner, hoping and praying that some …

If you want to use your SEO campaign to truly and accurately speak to your audience and potential buyers, think about what gaps you can fill that competitors don’t. By highlighting your website, you help Google better understand your site’s data. Data highlighter allows you to highlight parts …

Internal links are links from one page of your own website to other pages of your own website. Anchor-texts are the clickable words that are used for the link. Keyword research is the process SEOs use to find what search queries consumers enter into a search engine for a given …

One of the problems international businesses continuously need to address is identifying themselves as “local” in the eyes of the search engines. Be aware of the keywords that people search (or would search) to find your business online. Be sure to use those keywords in posts and your social media …

Before designing a website, or even if your site is already designed, you should analyze the site’s structure. Each topic or area should have its own distinct section and flow logically so users don’t get lost, disoriented and frustrated. You need to analyze how your website is being …

Get specific by taking a structured approach. It’s not enough to focus on the right keyword—you need to make sure that you’re communicating the ‘right’ information to Google in a structured way. Despite countless claims over the years that have proclaimed the death of link building it …

SEO can be a fuzzy concept that feels like more art than science. Don't let yourself be intimidated; it's easier than you think. The proliferation of smartphones and tablets mean more and more consumers will be viewing your website on the much smaller screen of a mobile device. For a …

In an SEO scenario, Google likes to trust sites that have links from high quality, relevant sources. For example, large news websites don’t generally link to an untrusted source, nor do top quality industry blogs or university or .edu websites. Site owners must focus on the quality of the …

Examination of content keywords and present engine rank­ings of competitive websites to determine an effective engine positioning strategy. It doesn’t matter how big or small your company’s marketing budget is. There are internet marketing strategies that can optimize your website and online presence that are relatively inexpensive …

On-page optimization is one part of search engine optimization and, as the name suggests, it covers all the measures and modifications that are made on your own website. There are several elements on your website which you can influence and which enable search engines to index your content and understand …

For years, we’ve viewed off-page SEO as the process of getting more inbound links … whether that be through link exchange deals, paid links, or other link-building schemes. What do all of these tactics have in common today? Google doesn’t like them, and has been known to drop the …

Don’t duplicate title tags across your website, as this can negatively impact your visibility Ideally, if you’re running your own small business, doing your own writing establishes you as the authority. Everyone likes to deal with the owner, and this provides a way to establish many relationships with …

As a rule, the best thing you can do to create a successful blog and show up high in search results is put quality at number one. Provide value, solve readers’ problems, and make your content and SEO practices natural and relevant. In the past, Google’s algorithm was not …

To optimise your website successfully it is fundamental to understand how search engines work and what are the most influential areas in SEO to get your website ranking the fastest. Google reported an incredible hike of the key search term ‘near me’ in recent years, showing that customers are specifically …

A mobile strategy is not simply making minor changes to the desktop SEO strategy in hopes of making it compatible with mobile. Sometimes the best way to get links is not to ask for them. That doesn't mean you should sit back, do nothing and wait for links to appear …

If you want to get loads of quality traffic to your website you have to work a lot or invest a lot. Links aren’t the only factor of importance; you also need to make sure your on-page SEO is up to scratch and that your keyword targeting is on-point …

The driver of any heavy-duty link campaign is the quality and volume of your content. If your content is of average quality and covers the same information dozens of other sites have covered, it will not attract many links You can no longer present less information on your mobile site …

Sometimes called curation blogging, content curation means posting collections of useful links, videos, podcasts, infographics, and other resources on a specific theme, along with a little informed commentary. Provide high quality photographs of products, and include an easy to use magnification system so customers can get a good idea of …

Important elements of a website redesign oftentimes get pushed to the side when timeframes are constrained. One of the most important components of a new design project is to take time at the beginning to analyze current traffic to ensure current visitors are not lost. To prove your value and …