The title should be true to the content found on the page

Google is getting better every day at recognizing—and rewarding—high-quality content. As defined by Google and humans, valuable content is useful, informative, better than other content on the same topic, credible, original, and engaging. If you’ve been producing content in a haphazard manner, hoping and praying that some …

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Number of backlinks to the page

If you want to use your SEO campaign to truly and accurately speak to your audience and potential buyers, think about what gaps you can fill that competitors don’t. By highlighting your website, you help Google better understand your site’s data. Data highlighter allows you to highlight parts …

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Keep from using the same keywords over and over

Internal links are links from one page of your own website to other pages of your own website. Anchor-texts are the clickable words that are used for the link. Keyword research is the process SEOs use to find what search queries consumers enter into a search engine for a given …

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Your website should make it easy to do business with you.

One of the problems international businesses continuously need to address is identifying themselves as “local” in the eyes of the search engines. Be aware of the keywords that people search (or would search) to find your business online. Be sure to use those keywords in posts and your social media …

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Link Out To Diverse Sources

Before designing a website, or even if your site is already designed, you should analyze the site’s structure. Each topic or area should have its own distinct section and flow logically so users don’t get lost, disoriented and frustrated. You need to analyze how your website is being …

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How do I rank in position zero?

Get specific by taking a structured approach. It’s not enough to focus on the right keyword—you need to make sure that you’re communicating the ‘right’ information to Google in a structured way. Despite countless claims over the years that have proclaimed the death of link building it …

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Every SEO Plan Is Custom

SEO can be a fuzzy concept that feels like more art than science. Don't let yourself be intimidated; it's easier than you think. The proliferation of smartphones and tablets mean more and more consumers will be viewing your website on the much smaller screen of a mobile device. For a …

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Pages are designed so that search algorithms can parse them

In an SEO scenario, Google likes to trust sites that have links from high quality, relevant sources. For example, large news websites don’t generally link to an untrusted source, nor do top quality industry blogs or university or .edu websites. Site owners must focus on the quality of the …

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Use subheadings

Examination of content keywords and present engine rank­ings of competitive websites to determine an effective engine positioning strategy. It doesn’t matter how big or small your company’s marketing budget is. There are internet marketing strategies that can optimize your website and online presence that are relatively inexpensive …

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Competitive keywords

On-page optimization is one part of search engine optimization and, as the name suggests, it covers all the measures and modifications that are made on your own website. There are several elements on your website which you can influence and which enable search engines to index your content and understand …

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Links coming from a website which is not ranking on any keyword

For years, we’ve viewed off-page SEO as the process of getting more inbound links … whether that be through link exchange deals, paid links, or other link-building schemes. What do all of these tactics have in common today? Google doesn’t like them, and has been known to drop the …

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How do you make a Google friendly title?

Don’t duplicate title tags across your website, as this can negatively impact your visibility Ideally, if you’re running your own small business, doing your own writing establishes you as the authority. Everyone likes to deal with the owner, and this provides a way to establish many relationships with …

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Go-All In With Video (Or Get Left Behind)

As a rule, the best thing you can do to create a successful blog and show up high in search results is put quality at number one. Provide value, solve readers’ problems, and make your content and SEO practices natural and relevant. In the past, Google’s algorithm was not …

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Use Google Keyword Planner To Find Untapped Keywords

A mobile strategy is not simply making minor changes to the desktop SEO strategy in hopes of making it compatible with mobile. Sometimes the best way to get links is not to ask for them. That doesn't mean you should sit back, do nothing and wait for links to appear …

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Accentuate the positive

If you want to get loads of quality traffic to your website you have to work a lot or invest a lot. Links aren’t the only factor of importance; you also need to make sure your on-page SEO is up to scratch and that your keyword targeting is on-point …

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50% of search queries are four words or longer

The driver of any heavy-duty link campaign is the quality and volume of your content. If your content is of average quality and covers the same information dozens of other sites have covered, it will not attract many links You can no longer present less information on your mobile site …

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Real Websites index faster

Sometimes called curation blogging, content curation means posting collections of useful links, videos, podcasts, infographics, and other resources on a specific theme, along with a little informed commentary. Provide high quality photographs of products, and include an easy to use magnification system so customers can get a good idea of …

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Revamp your URL to make it more SEO-friendly

Important elements of a website redesign oftentimes get pushed to the side when timeframes are constrained. One of the most important components of a new design project is to take time at the beginning to analyze current traffic to ensure current visitors are not lost. To prove your value and …

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Authorship is an advantage to the little guy

Amazon search and YouTube & Video search need to be taken into account, as search share of voice is given more to platforms other than Google. Content marketing is about creating content that will help Google to find your site and posts and to ensure you rank highly in the search …

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Add more meta data

Google allows webmasters to geographically target certain websites or sections of your website to certain locations and regions via Google Webmaster Tools. You can find these settings by logging into your Webmaster Tools account, looking under Site Configuration, and changing your geographic targeting in the Settings tab. SEO takes some …

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Audit of your existing keywords

Think of your brand as a publisher and source of high-quality information. When you produce helpful, informative content like blog posts, how-to articles, and research, you’ll get in front of searchers and earn their trust. Expect increased conversions, particularly those from visitors who arrived via organic search. The shift …

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Internal Contextual Linking On Long Tail Keywords

To ensure consistently high quality, business owners and digital marketers need to adopt a long-term content strategy that boosts a website’s search engine ranking and keeps it there. Good content plays a crucial role here. As you’ve probably identified at this point, SEO is incredibly detailed. But, it …

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Sprinkle LSI keywords liberally

Link outreach is a bit “old school” but can still be quite powerful. With the likes of Google Analytics and other tracking software, it can be much easier to measure the reach and success of your local SEO efforts than it is to measure the success of non-digital marketing methods …

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Broken Inbound Link Building: What is it?

When building backlinks to your website, you have to make everything look as natural as possible. It’s normal that a website has most of its links to the homepage. Googlebot and other web crawlers follow the links that they find on web pages. If Googlebot finds new links on …

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Setup Google Analytics and Google Webmaster Tools

Once upon a time, marketers focused on strategizing which keywords to place across their web presence in order to increase their rankings in a search engine results page (SERP). Search engine optimization, or SEO, is the process of improving your site's ranking in search results. Unfortunately the factors search engines …

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Start by identifying your core set of target keywords

Creating Local resources offers a plethora of link building opportunities. It is also an easy option for those businesses that don’t have a strong local presence or haven’t interacted much locally. Creating these resources is relatively easy but extreme care should be taken that only well-researched content goes …

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Identify niche blogs, forums and newsletters

“SEO” refers to search engine optimization, or the process of optimizing a website so that people can easily find it via search engines like Google. As time goes on, technology will make it easier and easier to interpret the meaning behind a search query. This will lead to SEOs being …

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Research semantically related keywords

Real SEO is all about helping Google understand the content of your website. It’s about steering, guiding and assisting Google. Not manipulating it. . Search engine optimization applied correctly will create better visibility online, but it's just one part of your overall marketing strategy. SEO works best when it is …

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