My thoughts on forums

SEO’s need to have the skill and experience to help the client develop a social media strategy, deliver training and support, create policies and processes and ensure their clients up-skill accordingly so that social media contributes to the wider commercial objectives of the client not just the SEO objectives …

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Pay attention to page impressions

SEO stands for search engine optimization. Essentially, SEO is the strategy & process of optimizing your website so that it shows up higher in search engine rankings. Digital marketing professionals understand the importance of SEO and the need to implement a proper strategy. However, only defining what those keywords are isn …

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Reap the rewards in the form of long-term leads

Build backlinks based on semantic keywords. Eg: If your core keyword is “online clothing”, try to build backlinks on related words like men’s clothing, ladies clothing, clothes in India and so on. To ensure the best web browsing experience possible, the software engineers at Google created a search ranking …

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SEO page duplicates best practice

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and …

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The title tag gets a lot of weight in Google

Everyone is familiar with the expression “content is king.” Without rich content, you will find it difficult to achieve good rankings with specific keywords and to direct traffic to your website. Your bounce rate is determined by the amount of people that click on the link to your website in …

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Check out the keywords your competitors are targeting

Spend some time looking at other websites within your niche, sites that perhaps are not performing well enough to claim the top spots in Google, and ask yourself - what are they missing? Why are these sites not ranking in search engines? Having a strong SEO campaign on your website is …

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The Concept of Trust

headers) are used to present structure on the page to users. There are six sizes of heading tags, beginning with h1, the most important, and ending with h6, the least important. Paid links are another no-no, whether another site linking to yours, or on your site linking to another site …

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You need more diversity on your pages

Just by increasing your search ranking and where your website places on Google doesn’t mean you’re going to get all of a sudden get that flood of traffic that you want. The search engines are always trying to improve the quality of their results and because of this …

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How are you supposed to audit your website?

SEO isn’t an option for small businesses today. When a potential customer searches for your product or service and you’re competitors show up higher than your site then you might as well be invisible. Keyword research can be time-consuming, but rewarding when done properly. Google normally takes into …

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Link acquisition is an ongoing investment

Targeting highly sought-after keywords can make it harder for you to rank higher in search, but this doesn’t mean that you can’t become an authority on a topic by using different phrases for the same concept. Don’t just stuff your keywords in willy-nilly and then tack on …

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How are you supposed to do this?

Speaking from experience, I have often seen product manufacturers describe a product from their point of view. Higher volumes of backlinks are great, but combining that with high diversity is what’s really going to move the needle. You should also focus on building internal links, as it can increase …

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How should I take care of this?

The first thing you need to do is figure out who your ideal customer is. Think about where they are and the problems they are facing. What questions do they have that need answers? Once you have a clear picture of their issues in your mind, you should tailor your …

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Do-Not dump the anchored links with keywords

SEO ranking improves when visitors stay on your site longer, view more pages, and repeat their visits. The more user-friendly your site is, the more likely this is going to happen. You can also use Fetch as Google within the Crawl section of Google Search Console to render your site …

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An instant SEO diagnosis using Google Analytics

So if a consumer hears a message somewhere and then decides to search on Bing to get more information, many times the advertiser isn’t present, and that consumer ends up taking a different path than what the advertiser would have desired. An SEO strategy that builds your website’s …

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What is Keyword Research?

Search engines simply want to deliver the most relevant results to their users based on search queries. Cramming popular search terms into your blog isn’t enough anymore, businesses need to spend time creating meaningful copy. Timely topics are seasonal (like holiday recipes) or more focused on current events or …

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Optimising the speed of Website

Choose your keywords carefully, and keep user intent as your primary goal. So how do you determine your competition? What should you be looking for? Whether it is writing the most useful article about a certain topic, or ensuring that your eCommerce system is easy to use, it is important …

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Think about Long Tail Keywords

An internal link connects one page of a website to a different page on the same website. In an internal link, the source domain and target domain are the same. Strategic internal linking is an SEO power technique, especially for content marketing. Most people look at SEO the wrong way …

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Search For Broken Link Building Opportunities On Google

A good trick is to dig into your Google Analytics to see the top visited pages on your site. Longer search phrases are the natural progression of the Internet population boom. As more and more information is placed online, it becomes increasingly difficult to find exactly what you're looking for …

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The Broken Link-Building Method

is of primary importance to have relevant backlinks coming in to your website. Mind you! The links should have relevancy to the content of your page. The more the number of relevant backlinks coming in to your website, the more importance and authority you have in the eyes of search …

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It’s time to revolutionize our approach to duplicate content

Cornerstone content (in short: assigning one main page per content and linking that from related pages) shows how internal linkscontribute to your site structure. Images, videos, slideshows and audio act as a signal of quality content to search engines… after all, you have put in the work to make your …

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How To Spot DoFollow Link Opportunities

How do you find people who value SEO enough to pay your prices? Once you’ve discovered your evangelists, think about ways to nurture and encourage them. At the simplest (and possibly most meaningful) level, find a way to thank them for spreading the word about your company. There are …

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Help potential customers make purchasing decisions

When it comes to getting your content to the top of the search rankings there’s a number of methods you can employ. But if there’s one constant that runs through them all then that would be the importance of keywords. NAP stands for Name, Address and Phone Number …

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On page optimization a basic pillar for successful SEO

Keep your sentences short. Make sure that no more than 25% of your sentences contain more than 20 words. Also, keep your paragraphs short. Make sure each paragraph doesn’t exceed the recommended maximum of 150 words. Increase visibility to new content you create by sharing it on social networks …

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Panda 4.2 as core ranking algorithm

Stop looking for quick wins and focus on building a trustworthy brand filled with incredible information. If you do that and you do just the smallest bit of marketing to give yourself a push, Google’s algorithm should do the rest and reward your enthusiasm! Content syndication is the term …

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Penguin deals solely with link quality and nothing else

It’s generally accepted that using copyright notices and legal disclaimers can be seen as a positive sign by Google as these will make your website look more professional and more like a ‘real business’. Internal linking is a really effective SEO technique – it helps search engines identify new pages …

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Keys for long-term success.

It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above …

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