It’s a win-win strategy with an emphasis on link bait

In fact, there is a certain amount of value in simply appearing in search results for terms directly related to your business. Some growth opportunities are too good to be true. The SEO services that businesses prioritize, the challenges they face, and the benefits they target determine how they structure …

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Improve engagement by utilising SEM

On-page optimisation refers to the best writing and content implementation practices you should follow when putting new content on your site. Once you get to know the elements of the page that Google and other search engines consider important, it’s easy to get into the habit of checking them …

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Tactics around blogs

Dealing with a Google algorithm change like the page layout update can feel like falling into an abyss of constant web design changes over and over again. In the emerging days of the Web, directories were built to help users navigate to various websites. URL – This is the actual address …

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Sponsor events, teams, or organizations

If you want your content to stand out from the glut of online content and attract the kind of shares and links that boost search rankings, you’ve got to create epic content or “10X Content”. Most of the content that ranks in the top 10 of Google is over …

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Take a customer focused approach to indexed pages

When a search engine crawls your site, it moves slowly from one page to another by following the links on the page. As it does, it collects data about the content of your page. By studying the needs and buying behavior of your customers, you get better at providing content …

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Why has web 2.0 been so popular?

It involves various strategies which results into increase in number of visitors and hence ranking of website. Even with more and more consumers using their mobile devices to search and browse the web, there are some companies that still focus all their marketing and SEO efforts to desktops and choose …

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Boost site speed and utilise citations

Use a directory structure that organizes your content well and makes it easy for visitors to know where they're at on your site. Try using your directory structure to indicate the type of content found at that URL. Some SEO professionals have been predicting the demise of links for a …

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My thoughts on forums

SEO’s need to have the skill and experience to help the client develop a social media strategy, deliver training and support, create policies and processes and ensure their clients up-skill accordingly so that social media contributes to the wider commercial objectives of the client not just the SEO objectives …

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Pay attention to page impressions

SEO stands for search engine optimization. Essentially, SEO is the strategy & process of optimizing your website so that it shows up higher in search engine rankings. Digital marketing professionals understand the importance of SEO and the need to implement a proper strategy. However, only defining what those keywords are isn …

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Reap the rewards in the form of long-term leads

Build backlinks based on semantic keywords. Eg: If your core keyword is “online clothing”, try to build backlinks on related words like men’s clothing, ladies clothing, clothes in India and so on. To ensure the best web browsing experience possible, the software engineers at Google created a search ranking …

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SEO page duplicates best practice

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and …

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The title tag gets a lot of weight in Google

Everyone is familiar with the expression “content is king.” Without rich content, you will find it difficult to achieve good rankings with specific keywords and to direct traffic to your website. Your bounce rate is determined by the amount of people that click on the link to your website in …

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Check out the keywords your competitors are targeting

Spend some time looking at other websites within your niche, sites that perhaps are not performing well enough to claim the top spots in Google, and ask yourself - what are they missing? Why are these sites not ranking in search engines? Having a strong SEO campaign on your website is …

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The Concept of Trust

headers) are used to present structure on the page to users. There are six sizes of heading tags, beginning with h1, the most important, and ending with h6, the least important. Paid links are another no-no, whether another site linking to yours, or on your site linking to another site …

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You need more diversity on your pages

Just by increasing your search ranking and where your website places on Google doesn’t mean you’re going to get all of a sudden get that flood of traffic that you want. The search engines are always trying to improve the quality of their results and because of this …

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How are you supposed to audit your website?

SEO isn’t an option for small businesses today. When a potential customer searches for your product or service and you’re competitors show up higher than your site then you might as well be invisible. Keyword research can be time-consuming, but rewarding when done properly. Google normally takes into …

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Link acquisition is an ongoing investment

Targeting highly sought-after keywords can make it harder for you to rank higher in search, but this doesn’t mean that you can’t become an authority on a topic by using different phrases for the same concept. Don’t just stuff your keywords in willy-nilly and then tack on …

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How are you supposed to do this?

Speaking from experience, I have often seen product manufacturers describe a product from their point of view. Higher volumes of backlinks are great, but combining that with high diversity is what’s really going to move the needle. You should also focus on building internal links, as it can increase …

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How should I take care of this?

The first thing you need to do is figure out who your ideal customer is. Think about where they are and the problems they are facing. What questions do they have that need answers? Once you have a clear picture of their issues in your mind, you should tailor your …

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Do-Not dump the anchored links with keywords

SEO ranking improves when visitors stay on your site longer, view more pages, and repeat their visits. The more user-friendly your site is, the more likely this is going to happen. You can also use Fetch as Google within the Crawl section of Google Search Console to render your site …

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An instant SEO diagnosis using Google Analytics

So if a consumer hears a message somewhere and then decides to search on Bing to get more information, many times the advertiser isn’t present, and that consumer ends up taking a different path than what the advertiser would have desired. An SEO strategy that builds your website’s …

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What is Keyword Research?

Search engines simply want to deliver the most relevant results to their users based on search queries. Cramming popular search terms into your blog isn’t enough anymore, businesses need to spend time creating meaningful copy. Timely topics are seasonal (like holiday recipes) or more focused on current events or …

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Optimising the speed of Website

Choose your keywords carefully, and keep user intent as your primary goal. So how do you determine your competition? What should you be looking for? Whether it is writing the most useful article about a certain topic, or ensuring that your eCommerce system is easy to use, it is important …

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Think about Long Tail Keywords

An internal link connects one page of a website to a different page on the same website. In an internal link, the source domain and target domain are the same. Strategic internal linking is an SEO power technique, especially for content marketing. Most people look at SEO the wrong way …

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Search For Broken Link Building Opportunities On Google

A good trick is to dig into your Google Analytics to see the top visited pages on your site. Longer search phrases are the natural progression of the Internet population boom. As more and more information is placed online, it becomes increasingly difficult to find exactly what you're looking for …

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