The Broken Link-Building Method

is of primary importance to have relevant backlinks coming in to your website. Mind you! The links should have relevancy to the content of your page. The more the number of relevant backlinks coming in to your website, the more importance and authority you have in the eyes of search …

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It’s time to revolutionize our approach to duplicate content

Cornerstone content (in short: assigning one main page per content and linking that from related pages) shows how internal linkscontribute to your site structure. Images, videos, slideshows and audio act as a signal of quality content to search engines… after all, you have put in the work to make your …

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How To Spot DoFollow Link Opportunities

How do you find people who value SEO enough to pay your prices? Once you’ve discovered your evangelists, think about ways to nurture and encourage them. At the simplest (and possibly most meaningful) level, find a way to thank them for spreading the word about your company. There are …

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Help potential customers make purchasing decisions

When it comes to getting your content to the top of the search rankings there’s a number of methods you can employ. But if there’s one constant that runs through them all then that would be the importance of keywords. NAP stands for Name, Address and Phone Number …

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On page optimization a basic pillar for successful SEO

Keep your sentences short. Make sure that no more than 25% of your sentences contain more than 20 words. Also, keep your paragraphs short. Make sure each paragraph doesn’t exceed the recommended maximum of 150 words. Increase visibility to new content you create by sharing it on social networks …

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Panda 4.2 as core ranking algorithm

Stop looking for quick wins and focus on building a trustworthy brand filled with incredible information. If you do that and you do just the smallest bit of marketing to give yourself a push, Google’s algorithm should do the rest and reward your enthusiasm! Content syndication is the term …

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Penguin deals solely with link quality and nothing else

It’s generally accepted that using copyright notices and legal disclaimers can be seen as a positive sign by Google as these will make your website look more professional and more like a ‘real business’. Internal linking is a really effective SEO technique – it helps search engines identify new pages …

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Keys for long-term success.

It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above …

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Fixing an Internal Linking Problem

SEO-friendly content doesn’t have to be difficult or time-consuming, provided that you understand how on-page SEO can work alongside your content. Currently more than half of searches account for mobile devices. Start focusing on your visitors, on the people that want to buy your product or services. Google’s …

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Make sure your website is indexed in Google

SEO is a long-term strategy for your business and when done correctly (with the proper amount of time and resources allocated to it), it will produce consistent long-term value in the form of higher rankings and increased traffic. Auditing an existing site is one of the most important tasks that …

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Quality, Plus Visibility

You’re ultimately looking to rank for keywords that will bring value to your business (i.e., those bringing traffic that will convert into leads and customers). You, therefore, have to target keywords with relevant intent. Google doesn’t want to deliver you “results” anymore, they want to deliver answers …

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Google is looking at more than keyword usage

As visual content becomes more and more prominent, it cannot be left out of SEO. Luckily it’s not time-consuming to optimise your images. The ability for a piece of content to earn natural links that positively contribute to a website’s link graph is directly proportional to that contents …

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Use your outreach skills

The mechanism of a backlink is essentially a vote from another website to yours - a vote that says that your website is authoritative enough or trusted enough to link to. Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are …

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What is the trustworthiness of the linking domain?

How powerful is your domain name? How well does it rank in those all-important search engines? The measure of your domain name’s power is called “domain authority,” and it depends on three general factors: size, age, and popularity. Take an aspect of your niche that people find difficult and …

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Learn SEO the hard way

Search engines constantly tweak their algorithms to try to balance relevancy algorithms based on topical authority and overall authority across the entire web. Sites may be considered topical authorities or general authorities. Write a good, high-quality blog post and reach out to other blogs in your company’s industry, asking …

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Page load time

The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. This means that Google considers …

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Start your SEO copywriting process here

Your content needs to come together in such a way that it shows a search engine that you are an authority on a given topic. More importantly, it has to quickly answer the questions your customers likely have about you and your products. Using heading in your page structure can …

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Too much of content

Even after all of the changes with the search engine algorithms, inbound SEO links are still the biggest influence for search engines. So content marketing is one of the 3 main pieces to SEO, but has been around for longer than SEO because of things like Michelin Stars and Guiness …

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SEO content curation best practice

With responsive design, the only thing that changes across devices is the styling (which is controlled by CSS). This configuration makes it easier for Google to crawl your pages and retrieve your content. To quote Google, “This improvement in crawling efficiency can indirectly help Google index more of the site …

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Links are similar to glue

If you want to get loads of quality traffic to your website you have to work a lot or invest a lot. Visiting a website and sticking in your credit card details in return for thousands of links remains an option but presents a greater risk than ever before. You …

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