Provide Information about the Domain

Google’s robots, or “spiders,” crawl the Internet by “clicking” one link after another after another. They discover new pages and websites as part of that crawl, and store the content of each of those pages in a giant database. Prioritise content marketing. That's publishing valuable content on your website …

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Backlinks that go deeper

Creating a guest post for a website with no traffic is a waste of time, as you won’t attract any visitors to your website after they have read the guest post. But how do you find out how much traffic a website gets? Google doesn’t want to deliver …

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Expand as necessary.

It is an unfortunate fact that your SEO budget will have an impact on the speed of your SEO results. A higher budget simply allows for more people working on your campaign and researching your industry and creating your content. Google is getting better every day at recognizing—and rewarding …

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Good content + bad design = failure

At the end of the day, consumers want to feel like they’re always interacting with something natural and real. Like most SEO professionals, nothing wrecks my digestive system more than an organic traffic drop with no apparent reason. Google now indexes content from Facebook, Twitter and presumably more social …

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What effect does SEO have?

Generally speaking where a user is asking a question as part of their search query the results will return a featured snippet. In order to find opportunities for featured snippets we need to go back to keyword research to find suitable terms, the higher volume key phrases should be used …

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Is the content ranking well for other keywords?

Links found within the main body text of a webpage is more valuable than links found in separate plugins or widgets found elsewhere on the page. If you want to earn high rankings in Google search results, you first need to understand how Google ranks its search results. Search-based competitive …

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Content Resources

If you're not adding value, then the customer simply won't ascend and you won't grow your business (fast or slow). That's what it takes. Use long tail keywords that are very specific to your business to target a particular audience. These phrases epitomize the true essence of your business without …

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Links are glue

The strategies used to drive traffic to an ecommerce website can differ based on the type of product you sell. You should aim to have the target search keyword within one of the HTML headers in your content (e.g. H2, H3, etc.). Link Exchange is another good way for …

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Build a mobile-friendly site

URLs and links are building blocks of a website, therefore, ensure that they are consistent and are search engine friendly. Pages that have many outbound links are considered to hurt search engine ranking. Ensuring that your content is effective in connecting with the prospects searching for your products or services …

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Chew on that one for a while

SEO is not hard. It does, however take time – it involves technical tweaks on your website, competitive analysis/content strategy, and building links from around the web. Off page SEO is a long term and time consuming process.It includes acquiring backlinks to your webpage from the authority sites, Social …

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Use different keyword suggestion tools

Any time Google opens up the vault and gives a peek inside the mountains of data it has at its disposal, marketers would do well to pay attention. Create and submit sitemaps for each country in Google Webmaster Tools. This is only necessary if you’re using subdirectories for each …

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Your site speed isn’t important

Google and Bing have moved far beyond algorithms that positively reward a keyword appearing multiple times in the URL string. Don’t hurt your chances of earning a click (which CAN impact your rankings) by overdoing keyword matching/repetition in your URLs. Local businesses can’t be fully evaluated on …

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Make a good use of your competitors’ keywords

Search engines scan tags and categories to identify what products, blog posts, or gallery images are about. Adding tags and categories that accurately describe the item could help it appear in search results. SEO, once a highly specialized task relegated to the back rooms of a website development team, is …

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Engage with influencers

Much of the time, it makes sense for the search engines to deliver results from older sources that have stood the test of time. However, sometimes the response should be from newer sources of information A Google study showed that more than 80% of users search stores and local service …

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Add valuable insight to the content you create

There is an old adage used by webmasters which sum up most successful websites, “content is king”. It’s important to keep this in the forefront of your mind before adding or removing the copy from your site. Web users surf the net in search of answers, information, products, and …

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SEO content curation best practice

Keyword density is no longer important and you should stop any and all strategies aiming at stuffing keywords into your content. Although the top-level domain isn’t necessarily considered a factor, some people believe obtaining a link from .edu or .gov domains can carry more weight than others. This may …

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Keep your site updated and full of very useful content

Search engine optimization is a set of best practices that cater to both Google’s algorithm and the user experience. The ranking factors that play into Google algorithm have various weights and importance, and the algorithm constantly changes. SEO is a marketing discipline that can help you launch your new …

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Why Doesn’t SEO Always Work?

If you’re new to the SEO game it's easy to be fooled into thinking that once you get the basics down it’s easy peasy, especially when you have a few small successes right away – you’ll get an inflated sense of ego and think “I got this!”. Optimizing …

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Don’t Forget About a Sitemap

Schema.org is a code protocol developed jointly by the world’s top search engines. It’s created to make it easier for companies to structure the data they present on their websites A fast website keeps the attention of site visitors and encourages them to browse the content; a …

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How do you present SEO services?

Successive Google algorithm updates have seen the nature of SEO change radically. Where once processes such as keyword stuffing – cramming words that are popular in Google searches into your website’s copy, whether they make sense or not – may have worked, now they can actually work against you. People visiting …

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Use Responsive Design

Search engine results are in a constant state of flux as rankings for individual pages and sites go up and down, outdated content fades and new pages are published. That means you'll probably notice a normal ebb and flow in your site rankings, especially if you're lower down in the …

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Understanding the rationale behind inbound links

Content gating is a popular strategy to boost conversions on your site. For instance, you can grow your list by blocking a small section of your content for subscribers only, which encourage your readers to sign up for your list. Pay close attention to how your results develop over time …

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Why moes SEO matter?

But the blogging holy grail is just this: A quality blog improves your Google ranking, which will draw leads to your website and encourage them to make purchases. If everyone’s mobile device had a screen size and the power of a desktop computer, then there would not be much …

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Do-Not dump the anchored links with keywords

You need to produce quality content that provides valuable insight. Google has enhanced its algorithms to weed out low-quality pages from its index. Therefore, if you are not part of Google’s directory, search engines will not include you in their results. And you can imagine what that can mean …

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Make sure contact forms and contact information are current

There are increasing opportunities to use schema markups, depending on your niche. There are numerous schema opportunities for news, recipes, and even fitness video. As time goes on, there will increasingly be more and more opportunities to use schema to enhance your website, tell Google more about your website and …

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