People who are able to create engagement with potential customers have higher chances of converting them into buyers. Same Rule applies to SEO, engage with your target audience in a conversation, search engines will pick the right keywords from the conversation. Again, Google is still desperate for new content. SEO …

The world of Search Engine Optimisation is constantly changing. As a consequence of this, tactics and techniques will need to evolve in order to obtain high quality results. There’s a good chance you have some fantastic resources your audience would love. If you don’t, get thinking. What can …

Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next. If Googlebot finds changes in the links or broken links, it will make …

Read and understand heat maps, know your visitors/users and occasionally test your user interface. Google Analytics is a very complex method of evaluating your site and ranking it. These metrics include Impressions, clicks, average position, and click-through rate. Users searching for your site on Google might not necessarily want …

Much criticism has been levelled at the reliance on the inclusion of keywords, but ideally you should be using keywords anyway to make your content easier to read and to prevent waffling. Ultimately you want backlinks to develop organically, as trying to manipulate or spam backlinks on other sites can …

Customers are looking for answers to their questions – it’s that simple. A lot of SEOs will tell you to fix the foundation of your website, meaning the template. I think content is the foundation of the website and your template(s) should serve that content. Keyword research is one …

As part of their drive to continue to offer the best search experience (as per their aim) Google are looking firstly for new and fresh content and then sorts the best from the rest, ranking them in order. Canonicalizing a page is a way of telling Google that this URL …

When we start to work with any business, particularly smaller businesses, start-ups and SMEs, we always take the time to explain that content marketing’s primary goal isn’t just another form of advertising. Keyword usage on a page is much more complicated these days. SEO professionals used to go …

For example Google recently decided to shift its search engine ranking contents from desktop site to mobile site. In their official blog, Google shared some information about featured snippets. If your website is listed with a featured snippet on the search results page, it will stand out from the rest …

Every piece of information about a page can be turned into a long list of words. For example, if we were looking for a cafe or coffee shop nearby, we’d type in Coffee Shop Reading – thanks to voice searching, however, we’re more likely to search for something like …

The amount of regurgitated content on the internet is one of the major reasons behind low levels of customer engagement and satisfaction. The key to link building is RELEVANCY. Therefore building links in niche directories and directories attached to informative websites relevant to your industry are beneficial for you. To …

If you’ve been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO content strategy for the web. Old school of link building has some improvisations. If you want to optimize …

Before writing a blog, it’s important that you conduct a keyword search to rank high on Google. No high quality blog would accept your guest post if it has promotional backlinks going to the homepage of your site. Once Google goes mobile-first they’re going to consider the mobile …

Small businesses tend to put a lot more into marketing than they get out of it. Internal backlinks connect different assets — including content, product pages, or other information — together. Naturally, external backlinks will lead to increased brand exposure and sales. The first thing you need to do is figure out …

Write a good, high-quality blog post and reach out to other blogs in your company’s industry, asking to have your blog post published on their blog. When asking, it is important that you mention the value that your blog post will bring. Not all links are created equal. Some …

SEO helps your content gain enhanced visibility, which is why it is essential to the success of your marketing efforts. Most companies outsource SEO services for their business since it is convenient and more efficient to let an expert deal with the creation of SEO content. In today’s rapidly …

Over the last decade, Google has narrowed down its focus to ensure that it satisfies user experience at all cost. In the modern search landscape, a multitude of disciplines feed into organic success. Everything from Social and UX, to PR and Content plays a part in a fully realized organic …

Each webpage needs to have a unique title and you should try to include your primary phrase in every title of each page. Familiarize your content creators with basic SEO practices and ensure they work closely with the SEO team to create material that will rank as highly as possible …

Getting your website indexed is the only way that Internet marketing can be successful. It’s the entire starting point. Without indexation, you’re doomed. Measuring the number of search engines that have indexed your site is an easy way to check the website growth resulting from your SEO efforts …

Don’t duplicate title tags across your website, as this can negatively impact your visibility Onpage optimization (AKA on-page SEO) refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. In the world of SEO, there is speculation …

Google’s robots, or “spiders,” crawl the Internet by “clicking” one link after another after another. They discover new pages and websites as part of that crawl, and store the content of each of those pages in a giant database. Prioritise content marketing. That's publishing valuable content on your website …

Creating a guest post for a website with no traffic is a waste of time, as you won’t attract any visitors to your website after they have read the guest post. But how do you find out how much traffic a website gets? Google doesn’t want to deliver …

It is an unfortunate fact that your SEO budget will have an impact on the speed of your SEO results. A higher budget simply allows for more people working on your campaign and researching your industry and creating your content. Google is getting better every day at recognizing—and rewarding …

At the end of the day, consumers want to feel like they’re always interacting with something natural and real. Like most SEO professionals, nothing wrecks my digestive system more than an organic traffic drop with no apparent reason. Google now indexes content from Facebook, Twitter and presumably more social …

Generally speaking where a user is asking a question as part of their search query the results will return a featured snippet. In order to find opportunities for featured snippets we need to go back to keyword research to find suitable terms, the higher volume key phrases should be used …

Links found within the main body text of a webpage is more valuable than links found in separate plugins or widgets found elsewhere on the page. If you want to earn high rankings in Google search results, you first need to understand how Google ranks its search results. Search-based competitive …

If you're not adding value, then the customer simply won't ascend and you won't grow your business (fast or slow). That's what it takes. Use long tail keywords that are very specific to your business to target a particular audience. These phrases epitomize the true essence of your business without …

The strategies used to drive traffic to an ecommerce website can differ based on the type of product you sell. You should aim to have the target search keyword within one of the HTML headers in your content (e.g. H2, H3, etc.). Link Exchange is another good way for …

To achieve long-term SEO results, you must have a strong web foundation built on targeting terms related to your business, industry, and offerings. If you don’t target and rank for the right terms, your audience won’t be able to find you. So one of the most important SEO …

URLs and links are building blocks of a website, therefore, ensure that they are consistent and are search engine friendly. Pages that have many outbound links are considered to hurt search engine ranking. Ensuring that your content is effective in connecting with the prospects searching for your products or services …