It’s a win-win strategy with an emphasis on link bait

In fact, there is a certain amount of value in simply appearing in search results for terms directly related to your business. Some growth opportunities are too good to be true. The SEO services that businesses prioritize, the challenges they face, and the benefits they target determine how they structure …

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Reasons that marketers love white hat SEO

People who are able to create engagement with potential customers have higher chances of converting them into buyers. Same Rule applies to SEO, engage with your target audience in a conversation, search engines will pick the right keywords from the conversation. Again, Google is still desperate for new content. SEO …

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Can SERPs help improve my search engine placement?

The world of Search Engine Optimisation is constantly changing. As a consequence of this, tactics and techniques will need to evolve in order to obtain high quality results. There’s a good chance you have some fantastic resources your audience would love. If you don’t, get thinking. What can …

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Myths and misconceptions about SEO campaigns

Billions of searches are performed each month. Knowing how users search and choose results will help you create a strategy that caters to these trends. SEO is a set of practices and techniques to optimize a website to get it to the top of the search result listing for specific …

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Improve engagement by utilising SEM

On-page optimisation refers to the best writing and content implementation practices you should follow when putting new content on your site. Once you get to know the elements of the page that Google and other search engines consider important, it’s easy to get into the habit of checking them …

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Clarification about SEM

Duplicate content alone was not what the Panda update was designed to tackle, but this certainly falls under its remit and can be damaging to your site. However, a significant portion of searches take place on alternative sites, such as Microsoft’s Bing. When Google fluctuations are noted, many SEO …

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Make sure you know exactly what you're doing with web portals

Increasing visibility via organic search today means incorporating content marketing, UX, CRO, and high-level business strategy. Having a few 404 errors will not ruin your rankings completely, but they can lower your user experience, which ultimately can affect your SEO performance. Between 2011 & 2015 Google released random, major updates to …

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Expand your link research as necessary

Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next. If Googlebot finds changes in the links or broken links, it will make …

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Tactics around blogs

Dealing with a Google algorithm change like the page layout update can feel like falling into an abyss of constant web design changes over and over again. In the emerging days of the Web, directories were built to help users navigate to various websites. URL – This is the actual address …

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Sponsor events, teams, or organizations

If you want your content to stand out from the glut of online content and attract the kind of shares and links that boost search rankings, you’ve got to create epic content or “10X Content”. Most of the content that ranks in the top 10 of Google is over …

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How do you make a Google friendly website?

At the heart of your local SEO campaign will be building the number of listings you have. In other words, the amount of places you can add your business, and get a citation. Often it is assumed that only business directories count, but actually there are number of ways to …

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How to survive your first encounter with link bait

Google is looking for authoritative sites that are actual businesses that are getting legitimate visitors to their site. The main purpose of categories and tags are to help web visitors navigate your blogs quickly and easily, which in turn, help you get a better search ranking (if used properly). In …

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Take a customer focused approach to indexed pages

When a search engine crawls your site, it moves slowly from one page to another by following the links on the page. As it does, it collects data about the content of your page. By studying the needs and buying behavior of your customers, you get better at providing content …

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The benefits of reporting to your search marketing strategy

As you can see it’s very important to make sure you have the right structures in place to cope with increases in leads and sales. White Hat SEO are keywords tailored to a particular audience and fall within SEO best practices. Backlinks from relevant sites in your niche are …

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Why has web 2.0 been so popular?

It involves various strategies which results into increase in number of visitors and hence ranking of website. Even with more and more consumers using their mobile devices to search and browse the web, there are some companies that still focus all their marketing and SEO efforts to desktops and choose …

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Boost site speed and utilise citations

Use a directory structure that organizes your content well and makes it easy for visitors to know where they're at on your site. Try using your directory structure to indicate the type of content found at that URL. Some SEO professionals have been predicting the demise of links for a …

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Are search volumes affected by onsite SEO

Read and understand heat maps, know your visitors/users and occasionally test your user interface. Google Analytics is a very complex method of evaluating your site and ranking it. These metrics include Impressions, clicks, average position, and click-through rate. Users searching for your site on Google might not necessarily want …

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Search engine health checks should look at keyword research

You always need to make sure that the titles and keywords you use completely match the content you’ve written. When people conduct research, they want up-to-date, accurate information. That’s why it’s important to keep content updated. Recency is becoming an increasingly important ranking factor in Google’s …

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