Be clear, truthful and accurate when it comes to analytics

There are several ways of creating backlinks, some of them are categorized good ones others are the bad ones that you would want to ignore in order to not get penalized by the search engines. For instance, if you want to increase your blog subscriber base, evergreen content can help …

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Reasons that marketers love web portals

There are some techniques that you can employ, right now, to really start your SEO campaign off on the right foot. On-page optimisation refers to the best writing and content implementation practices you should follow when putting new content on your site. Once you get to know the elements of …

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Nobody likes ugly URLs

Be honest with yourself; if you spare their feelings, remember that the general public won’t always be as kind. The success of any website goes beyond Search Engine Optimization. In fact, even with the most advanced white Hat SEO tricks and strategies, there’s always more to do if …

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Understanding comment spam

It’s no surprise that customers are tired of being sold to, particularly across the internet. You’ve got to understand that authority, niche-specific and generic blogs that publish related content can do the same. In Google search results, you only have space for 70 characters in your title. If …

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How to really understand quality

You can no longer write a bunch of spun articles with your backlinks and place them on sites and article directories that are completely irrelevant to your niche, and still get rewarded by Google. Google itself has given clear indications that the future of search is going to be targeted …

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One element of your strategy should look at doorway sites

Weak content can appear in many different forms, and the best way to discover it is to take the information on a page within the context of the rest of the site and determine how much logical sense the page makes. Originally devised as a way to combat comment spam …

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Failing To Optimize Keywords

You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. With a good education, you can learn how to weave SEO best practices into your website. You can perform DIY SEO if you have the right …

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Discover the connection between user experience SEO campaigns

The main idea behind the traditional link building to measure all the do-follow links that a website can generate and totally ignore all no-follow links. Positive reviews are an important local SEO ranking factor that improves your business visibility on Google. If you have plans to be in business for …

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Why have citations been so popular?

Enter one of your keywords into the search box of the search engine of your choice to determine the sites with the top search engine placement for this word. You are aiming for keywords that are frequently used by your target audience, but do not have many competing pages. Backlinks …

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Things you most likely didn't know about canonical URLs

Much criticism has been levelled at the reliance on the inclusion of keywords, but ideally you should be using keywords anyway to make your content easier to read and to prevent waffling. Ultimately you want backlinks to develop organically, as trying to manipulate or spam backlinks on other sites can …

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Define your goals with regards to site submissions

Setting up a successful SEO strategy can be quite hard. Investing in your skills will definitely pay off though. If the site takes too long to load on a mobile device, most visitors will just click away as soon as they can. This is one of the easiest and more …

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Showcase your social feeds on your home page

Customers are looking for answers to their questions – it’s that simple. A lot of SEOs will tell you to fix the foundation of your website, meaning the template. I think content is the foundation of the website and your template(s) should serve that content. Keyword research is one …

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More focus is put on metrics

By targeting essential keywords within these queries, you can improve your website’s relevancy to these terms and make it more likely that your domain will appear on the first page of Google. If you want to rank in Google you have to make sure that you’re using the …

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Are search volumes affected by user generated content

It makes sense to use the same keywords in titles and headlines, simply because a single page should always define it's topic as exactly as possible. This means there will always be only two or three main keywords any given page will need to be optimized for. Your goal should …

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A few words on white hat SEO

It’s OK to do promotion to tell people about your content, but if you can only get links by offering money to people or other big incentives, then you’re likely doing it wrong. One of the best ways to get links is to publish original research. That’s …

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Personalization counts: how do canonical URLs fit into this?

The search engines focus on quality content, with articles that are longer than 2,000 words often being featured on page one. With that in mind, it’s worth scheduling some long-form posts into your content calendar. The more popular and important a site is, the more links from that …

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How you will benefit from search engine spiders

We’ll talk about how to target the right pages on your site with the right type of links and how you can secure them.You need to figure out a way to get other websites to talk about you. Google is one of the masterminds in online searchability. Therefore …

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Remember that plugins make the web go round

The barriers to SEO are significant for small businesses. With content suggestions, step-by-step instructions, and the ability to automatically make changes without updating your code, Search Engine Visibility can help take the work off you so you focus on what you do best – running your business. Ensure that your site …

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Number of linking root domains

Not all SEO efforts are obvious to the outside eye. If you recently moved to HTTPS or you plan to do so, mixed content is something you’ll most likely have to deal with. There are different areas of basic SEO you need to address in order to get onto …

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Make sure your link building strategy is diversified

Keep in mind however that search engines will show their own automatically generated page snippet over your descriptions if they think it will be more relevant to the current search query. Webmasters used to do everything traditionally from on-page optimization to off-page optimization such as emailing fellow webmasters to exchange …

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People still ask me about mobile search and its importance today

When we start to work with any business, particularly smaller businesses, start-ups and SMEs, we always take the time to explain that content marketing’s primary goal isn’t just another form of advertising. Keyword usage on a page is much more complicated these days. SEO professionals used to go …

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Make SEO campaigns a priority

For example Google recently decided to shift its search engine ranking contents from desktop site to mobile site. In their official blog, Google shared some information about featured snippets. If your website is listed with a featured snippet on the search results page, it will stand out from the rest …

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The back story of SERPs

Moreover, studies have shown that SEO can have a better ROI than traditional forms of marketing like TV and print ads. If you truly take the time to carefully create and organize your content, you will avoid those flags that damage less reputable websites. When you regularly audit the performance …

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