Tell me more about stickiness

Google Recommendation From Google’s point of view, one should avoid keyword stuffing (filling up one’s pages with keywords indiscriminately) because it can be extremely detrimental to the ranking of the page. In practice, an SEO consultant generally looks after other areas of digital marketing. SEO isn’t something …

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Why web 2.0 matters

There’s an art to properly optimizing a website with keywords. Webpages with their target keyword in their URL tend to rank higher in Google than those that didn’t. Back in 2011, you could use blog commenting to get 200 backlinks and quickly skyrocket your rankings on search engines …

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The back story of metrics

Cloaking refers to an attempt to boost search result rankings by serving different content to Googlebot than to regular users. This causes problems such as less relevant results (pages appear in search results even though their content is actually unrelated to what users see/want), so Google takes cloaking very …

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My thoughts on forums

SEO’s need to have the skill and experience to help the client develop a social media strategy, deliver training and support, create policies and processes and ensure their clients up-skill accordingly so that social media contributes to the wider commercial objectives of the client not just the SEO objectives …

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This year will be the year of dynamic pages

Your target keywords should also be in the H1 tag, but your H1 can differ from your title tag Competitors are there due to the relevance and citation they have acquired over the years. The more competitive the keyword, the more time, content, internal and external inbound links from other …

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Why 301 redirects matter

Once your web pages / website has been optimised by your search engine optimisation professional and you've applied all the legitimate methods to bring your page ranking to it's optimum, then one other method to increase exposure is website marketing. These keywords are designed to users in a specific geographical area …

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Focus on performance, user experience, and hits

The amount of regurgitated content on the internet is one of the major reasons behind low levels of customer engagement and satisfaction. The key to link building is RELEVANCY. Therefore building links in niche directories and directories attached to informative websites relevant to your industry are beneficial for you. To …

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Answer relevant questions to your expertise

If you’ve been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO content strategy for the web. Old school of link building has some improvisations. If you want to optimize …

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Can authority sites help improve my search engine placement?

Brand mentions and co-citations are also very important to Google, in determining the quality and usefulness of a particular web page. Reviews tell what other people, your customers, think of your product. If you respond to reviews, you show your (potential) customers that you care about their opinion. Long-format articles …

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Pay attention to page impressions

SEO stands for search engine optimization. Essentially, SEO is the strategy & process of optimizing your website so that it shows up higher in search engine rankings. Digital marketing professionals understand the importance of SEO and the need to implement a proper strategy. However, only defining what those keywords are isn …

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Think about keyword stuffing from the start

Search engines have only recently started providing better tools to help webmasters improve their search results. This is a big step forward in SEO and the webmaster/search engine relationship. Google's Panda algorithm has been around for about four years. And while most SEOs have already understood that it deals …

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Taboos about SEO that you should know

Today, semantic search has evolved even more, and search engines are better than ever at understanding query context and the relationships between words. To ensure the best web browsing experience possible, the software engineers at Google created a search ranking algorithm that thinks like Internet users. Links that are going …

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Praise and Link

Small businesses tend to put a lot more into marketing than they get out of it. Internal backlinks connect different assets — including content, product pages, or other information — together. Naturally, external backlinks will lead to increased brand exposure and sales. The first thing you need to do is figure out …

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Assess the Conversion Potential

and remove the shady ones. If you use Google Webmaster Tools, you’ll see a “manual penalty” appear if Google detects one of these low-quality links. You’ll then have the option to make such links “no follows” so Google stops paying attention to them. If you want to get …

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Reap the rewards in the form of long-term leads

Build backlinks based on semantic keywords. Eg: If your core keyword is “online clothing”, try to build backlinks on related words like men’s clothing, ladies clothing, clothes in India and so on. To ensure the best web browsing experience possible, the software engineers at Google created a search ranking …

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Effect of keyword density on my rankings

You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. Search has penetrated the very fabric of global society. The way people work, play, shop, research, and interact has changed forever. Organizations of all kinds (businesses …

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Links make the web go round.

Here′s what I can say, and it′s not a personal opinion, but a common fact: PPC brings results fast, but you have to pay all the time. The sums get rather big. And you never know for sure, whether PPC will pay for itself, or it′s just …

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Use Meta Keywords To Rank Well On All Search Engines

SEO helps your content gain enhanced visibility, which is why it is essential to the success of your marketing efforts. Most companies outsource SEO services for their business since it is convenient and more efficient to let an expert deal with the creation of SEO content. In today’s rapidly …

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You may be better off to start from scratch

SEO’s need to have the skill and experience to help the client develop a social media strategy, deliver training and support, create policies and processes and ensure their clients up-skill accordingly so that social media contributes to the wider commercial objectives of the client not just the SEO objectives …

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Set Google Alerts to Watch for Copied Content

Search engine optimisation (seo) when applied correctly and to it's ultimate, makes each web page highly significant to each search engine via algorithms (the mathematical means by which the search engines look for key words and phrases on web pages that have been previously cached). Google optimization is based on …

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The Value of a Keyword

Search engines optimize their results pages — especially their mobile search results pages — to display businesses that are located near the searcher. This is a good thing for local businesses because local online searches lead to visitors and purchases. If you are currently producing five articles a week that get less …

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Understanding the rationale behind site structure

The more visible your content is on social media, the more chance that people will share it via blog posts, forums, social bookmarking sites, and other avenues, naturally increasing your link profile. Although bounce rate is hard to measure you should definitely monitor the trend of your bounce rate and …

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SEO page duplicates best practice

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and …

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