You need more diversity on your pages

Just by increasing your search ranking and where your website places on Google doesn’t mean you’re going to get all of a sudden get that flood of traffic that you want. The search engines are always trying to improve the quality of their results and because of this …

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Write Powerful & Captivating Headlines

The day may come when links are less important to rankings, but that day hasn’t arrived yet. Outreach to webmasters should be personalized. You can list reasons why you like their brand, think your brand would partner well with them or citing articles and other content they published are …

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Spend time actually optimizing for just one or two keywords

When launching a new website that replaces a previous version, use 301 Redirects to tell the search engines that your pages have moved. Doing so will retain your hard-earned Google Page Rank and your search engine positioning should stay more or less intact. If you do not use 301 Redirects …

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Expand as necessary.

It is an unfortunate fact that your SEO budget will have an impact on the speed of your SEO results. A higher budget simply allows for more people working on your campaign and researching your industry and creating your content. Google is getting better every day at recognizing—and rewarding …

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Keep an eye on what other firms are doing

People buy from businesses they trust, not businesses that publish low quality, untrustworthy content. Your website won’t be found if people have to search too hard for it. “Ranking” for specific keywords relating to your industry and services is the first step in this process. When customers see their …

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How do I rank in position zero?

Get specific by taking a structured approach. It’s not enough to focus on the right keyword—you need to make sure that you’re communicating the ‘right’ information to Google in a structured way. Despite countless claims over the years that have proclaimed the death of link building it …

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How are you supposed to audit your website?

SEO isn’t an option for small businesses today. When a potential customer searches for your product or service and you’re competitors show up higher than your site then you might as well be invisible. Keyword research can be time-consuming, but rewarding when done properly. Google normally takes into …

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Good content + bad design = failure

At the end of the day, consumers want to feel like they’re always interacting with something natural and real. Like most SEO professionals, nothing wrecks my digestive system more than an organic traffic drop with no apparent reason. Google now indexes content from Facebook, Twitter and presumably more social …

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On page optimization techniques for better rankings

Search engines also rate keywords in header tags more heavily. By including relevant terms in your header tags, you are also boosting your SEO ranking against those keywords. The two biggest algorithm changes that Google released to ward off the abuse of link building included the Panda and Penguin updates …

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What effect does SEO have?

Generally speaking where a user is asking a question as part of their search query the results will return a featured snippet. In order to find opportunities for featured snippets we need to go back to keyword research to find suitable terms, the higher volume key phrases should be used …

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Is the content ranking well for other keywords?

Links found within the main body text of a webpage is more valuable than links found in separate plugins or widgets found elsewhere on the page. If you want to earn high rankings in Google search results, you first need to understand how Google ranks its search results. Search-based competitive …

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Duplicate content causes problems

When it comes to Search Engine Optimization, the content will play a huge role in your rankings. As they say, “Content is King, Link Building is Queen”. Remember, all the hard work you do in building up your links will be for naught if your content is garbage. There was …

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Link acquisition is an ongoing investment

Targeting highly sought-after keywords can make it harder for you to rank higher in search, but this doesn’t mean that you can’t become an authority on a topic by using different phrases for the same concept. Don’t just stuff your keywords in willy-nilly and then tack on …

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How are you supposed to do this?

Speaking from experience, I have often seen product manufacturers describe a product from their point of view. Higher volumes of backlinks are great, but combining that with high diversity is what’s really going to move the needle. You should also focus on building internal links, as it can increase …

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Do Forum Posting To Increase Brand Awareness

External, or outbound, links indicate that you are well aware of the topics you’re writing about, to the extent that you’re ready to use further sources to support your content. It’s more useful to link to reputable sources, as these links have bigger credibility. The Google algorithm …

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Single-keyword SEO has been a staple for a long time

Links back to your site from elsewhere online are an important way to improve your search ranking; Although word count doesn’t rule the SEO world – nobody will read your stuff if it’s not helpful to them. Content marketing is the process of developing unique content that is useful …

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How should I take care of this?

The first thing you need to do is figure out who your ideal customer is. Think about where they are and the problems they are facing. What questions do they have that need answers? Once you have a clear picture of their issues in your mind, you should tailor your …

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Create Silos For Your Website

Since search engines focus more on the initial words of the titles, make sure you add your keywords at the start of your title tag – this will help you rank better. It takes time to research your market and industry. It takes time to perform the necessary analyses. And it …

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Every SEO Plan Is Custom

SEO can be a fuzzy concept that feels like more art than science. Don't let yourself be intimidated; it's easier than you think. The proliferation of smartphones and tablets mean more and more consumers will be viewing your website on the much smaller screen of a mobile device. For a …

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Do-Not dump the anchored links with keywords

SEO ranking improves when visitors stay on your site longer, view more pages, and repeat their visits. The more user-friendly your site is, the more likely this is going to happen. You can also use Fetch as Google within the Crawl section of Google Search Console to render your site …

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Content Resources

If you're not adding value, then the customer simply won't ascend and you won't grow your business (fast or slow). That's what it takes. Use long tail keywords that are very specific to your business to target a particular audience. These phrases epitomize the true essence of your business without …

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Find words within a Web address

A web page can be given an immediate “freshness score” based on its date of publication, when then decays over time as the content gets older. Regular updates to the content can help to preserve that score SEO – an acronym that can strike fear into website owners! Why? Because having …

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Pages are designed so that search algorithms can parse them

In an SEO scenario, Google likes to trust sites that have links from high quality, relevant sources. For example, large news websites don’t generally link to an untrusted source, nor do top quality industry blogs or university or .edu websites. Site owners must focus on the quality of the …

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Links are glue

The strategies used to drive traffic to an ecommerce website can differ based on the type of product you sell. You should aim to have the target search keyword within one of the HTML headers in your content (e.g. H2, H3, etc.). Link Exchange is another good way for …

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SEO is Seriously Effortful Optimization

Auditing an existing site is one of the most important tasks that SEO professionals encounter. SEO is still a relatively new field,and many of the limitations of search engine crawlers are nonintuitive. Look for pages that have excessive links. Google advises 100 per page as a maximum, although it …

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An instant SEO diagnosis using Google Analytics

So if a consumer hears a message somewhere and then decides to search on Bing to get more information, many times the advertiser isn’t present, and that consumer ends up taking a different path than what the advertiser would have desired. An SEO strategy that builds your website’s …

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Links are like glue

Google has stated that meta descriptions are NOT a ranking signal. But, the quality of the description will influence click-through rate, so it is very important to use this element wisely… Don’t try and stuff keywords where they don’t belong. Yes, still focus on keywords, but your north …

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