Why Links Still Rule the Roost

Importance and relevance aren’t determined manually (those trillions of man-hours would require the Earth’s entire population as a workforce). Instead, the engines craft careful, mathematical equations—algorithms—to sort the wheat from the chaff and to then rank the wheat in order of quality. Ideally, if you’re …

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Use subheadings

Examination of content keywords and present engine rank­ings of competitive websites to determine an effective engine positioning strategy. It doesn’t matter how big or small your company’s marketing budget is. There are internet marketing strategies that can optimize your website and online presence that are relatively inexpensive …

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Competitive keywords

On-page optimization is one part of search engine optimization and, as the name suggests, it covers all the measures and modifications that are made on your own website. There are several elements on your website which you can influence and which enable search engines to index your content and understand …

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What is Keyword Research?

Search engines simply want to deliver the most relevant results to their users based on search queries. Cramming popular search terms into your blog isn’t enough anymore, businesses need to spend time creating meaningful copy. Timely topics are seasonal (like holiday recipes) or more focused on current events or …

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Links coming from a website which is not ranking on any keyword

For years, we’ve viewed off-page SEO as the process of getting more inbound links … whether that be through link exchange deals, paid links, or other link-building schemes. What do all of these tactics have in common today? Google doesn’t like them, and has been known to drop the …

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Optimising the speed of Website

Choose your keywords carefully, and keep user intent as your primary goal. So how do you determine your competition? What should you be looking for? Whether it is writing the most useful article about a certain topic, or ensuring that your eCommerce system is easy to use, it is important …

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How do you make a Google friendly title?

Don’t duplicate title tags across your website, as this can negatively impact your visibility Ideally, if you’re running your own small business, doing your own writing establishes you as the authority. Everyone likes to deal with the owner, and this provides a way to establish many relationships with …

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Build idea and search-intent based Content

Google will follow your links, the post and pages that have the most internal links will be most likely to rank high in the search engines. Use Google’s Mobile-Friendly and Page Speed tools to ensure your website converts the most mobile visitors possible, and make it easy to contact …

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Use multiple focus keywords for those long key phrases

Does the website that is linking back to your website relate to your business? Make sure there is a strong relevance when acquiring backlinks. A company may be able to identify thousands of keywords worth optimizing—but do they have a big enough SEO budget to handle that workload? Make …

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Create local search accounts

Look at how your landing pages have performed since the launch of RankBrain to see if there are any correlations between user engagement metrics (such as time on page, bounce rate, and so on) and your SEO rankings. Putting effort into the offline promotion of your company or site can …

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Link Building (Off-Page SEO) For Local SEO Affiliate Marketing

The ability for a piece of content to earn natural links that positively contribute to a website’s link graph is directly proportional to that contents value. In other words, the more valuable the piece of content is, the easier it will be to earn high-value links and increase Google …

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Understanding the rationale behind backlinks indexing

When you're ready to scale your strategy, consider hiring a professional SEO agency or a highly skilled independent contractor. Websites can occupy a so-called Bad Neighborhood. This refers to all websites that have been severely downgraded by search engines. Some websites have suspiciously large number of external links. These are …

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Use a better caching plugin

By putting out content, not only does it help you create brand awareness, foster relationships with customers and attract new ones, it also helps you stand out from the competition. The algorithm responsible for taking the world’s information and organizing it into (usually) 10 entries is, as you likely …

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Think about Long Tail Keywords

An internal link connects one page of a website to a different page on the same website. In an internal link, the source domain and target domain are the same. Strategic internal linking is an SEO power technique, especially for content marketing. Most people look at SEO the wrong way …

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Build a mobile-friendly site

URLs and links are building blocks of a website, therefore, ensure that they are consistent and are search engine friendly. Pages that have many outbound links are considered to hurt search engine ranking. Ensuring that your content is effective in connecting with the prospects searching for your products or services …

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It can be a great strategy to focus on long tail keywords

As Google continues to improve its ability to deliver hyper-local results, it is critically important to have complete and accurate data in one’s Google My Business profile. If you get too far into the SEO rabbit hole you’ll start stumbling upon spammy ways to attempt to speed up …

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Search For Broken Link Building Opportunities On Google

A good trick is to dig into your Google Analytics to see the top visited pages on your site. Longer search phrases are the natural progression of the Internet population boom. As more and more information is placed online, it becomes increasingly difficult to find exactly what you're looking for …

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Link building – the definitive guide

There is no minimum amount of words or text to rank in Google. Online shops in particular often face the risk of generating duplicate content. For example, a product might be listed in several categories. If the URL is structured hierarchically, a product can be accessible under multiple URLs. One …

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Chew on that one for a while

SEO is not hard. It does, however take time – it involves technical tweaks on your website, competitive analysis/content strategy, and building links from around the web. Off page SEO is a long term and time consuming process.It includes acquiring backlinks to your webpage from the authority sites, Social …

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Use different keyword suggestion tools

Any time Google opens up the vault and gives a peek inside the mountains of data it has at its disposal, marketers would do well to pay attention. Create and submit sitemaps for each country in Google Webmaster Tools. This is only necessary if you’re using subdirectories for each …

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Go-All In With Video (Or Get Left Behind)

As a rule, the best thing you can do to create a successful blog and show up high in search results is put quality at number one. Provide value, solve readers’ problems, and make your content and SEO practices natural and relevant. In the past, Google’s algorithm was not …

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Make sure your website is indexed in Duck Duck Go

With content being king, SEO may as well be queen. They both play an integral role in getting your message out and building your following. Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites …

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Content is vital for SEO

SEO factors have varying weights and no SEO consultant knows the exact weight of each or when these weights change. We’re not going to talk about every SEO factor. This is because Google has over 200 SEO factors and over 10,000 sub-signals for ranking. That is way too …

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Thin content issues might negatively impact SERP visibility

Search engines optimize their results pages — especially their mobile search results pages — to display businesses that are located near the searcher. This is a good thing for local businesses because local online searches lead to visitors and purchases. Provide high quality photographs of products, and include an easy to use …

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The Broken Link-Building Method

is of primary importance to have relevant backlinks coming in to your website. Mind you! The links should have relevancy to the content of your page. The more the number of relevant backlinks coming in to your website, the more importance and authority you have in the eyes of search …

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Create the structure for your post

The degree to which search engines rely on evaluating link neighborhoods is not clear, and links from nonrelevant pages are still believed to help the rankings of the target pages. When searching on mobile, there is a huge difference with desktop: Google knows exactly where you are and the results …

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