Your site speed isn’t important

Google and Bing have moved far beyond algorithms that positively reward a keyword appearing multiple times in the URL string. Don’t hurt your chances of earning a click (which CAN impact your rankings) by overdoing keyword matching/repetition in your URLs. Local businesses can’t be fully evaluated on …

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Google’s bots might not share your opinion

Make sure that every page has one call-to-action, so the goal of the page is clear. If you add multiple buttons, you lose the focus of the page and your visitors won’t get where you want them to go. Community hijacking involves finding online communities that are made up …

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Make a good use of your competitors’ keywords

Search engines scan tags and categories to identify what products, blog posts, or gallery images are about. Adding tags and categories that accurately describe the item could help it appear in search results. SEO, once a highly specialized task relegated to the back rooms of a website development team, is …

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It’s time to revolutionize our approach to duplicate content

Cornerstone content (in short: assigning one main page per content and linking that from related pages) shows how internal linkscontribute to your site structure. Images, videos, slideshows and audio act as a signal of quality content to search engines… after all, you have put in the work to make your …

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Engage with influencers

Much of the time, it makes sense for the search engines to deliver results from older sources that have stood the test of time. However, sometimes the response should be from newer sources of information A Google study showed that more than 80% of users search stores and local service …

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How To Spot DoFollow Link Opportunities

How do you find people who value SEO enough to pay your prices? Once you’ve discovered your evangelists, think about ways to nurture and encourage them. At the simplest (and possibly most meaningful) level, find a way to thank them for spreading the word about your company. There are …

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Use Google Keyword Planner To Find Untapped Keywords

A mobile strategy is not simply making minor changes to the desktop SEO strategy in hopes of making it compatible with mobile. Sometimes the best way to get links is not to ask for them. That doesn't mean you should sit back, do nothing and wait for links to appear …

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Accentuate the positive

If you want to get loads of quality traffic to your website you have to work a lot or invest a lot. Links aren’t the only factor of importance; you also need to make sure your on-page SEO is up to scratch and that your keyword targeting is on-point …

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50% of search queries are four words or longer

Don’t stuff your footer with all kind of irrelevant links. Keep it focused, make sure these links are helping your visitor. Google will find all relevant pages if you focus on a good site structure anyway. Google is also now looking at things like bounce rates – how long someone …

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Domain to Page Relevance

An early part of the SEO brainstorming process is identifying the great places to get links, as well as the types of content you might want to develop to encourage linking from other quality websites. Stop using keywords in your titles. Why? Because if you don’t know how to …

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50% of search queries are four words or longer

The driver of any heavy-duty link campaign is the quality and volume of your content. If your content is of average quality and covers the same information dozens of other sites have covered, it will not attract many links You can no longer present less information on your mobile site …

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Always ensure any anchor text looks and is natural

The mechanism of a backlink is essentially a vote from another website to yours - a vote that says that your website is authoritative enough or trusted enough to link to. With website analytics, you can hone in on your audience, identifying things like their interests, demographics, language, locations and behaviors …

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Real Websites index faster

Sometimes called curation blogging, content curation means posting collections of useful links, videos, podcasts, infographics, and other resources on a specific theme, along with a little informed commentary. Provide high quality photographs of products, and include an easy to use magnification system so customers can get a good idea of …

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Help potential customers make purchasing decisions

When it comes to getting your content to the top of the search rankings there’s a number of methods you can employ. But if there’s one constant that runs through them all then that would be the importance of keywords. NAP stands for Name, Address and Phone Number …

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Show don't Tell

The absence of a hard and fast definition of content allows for cross-genre experiments. Infographics, explainer videos, vlogs are products of such experiments. Visual images entertain users whereas written content provide them with new information. Infographics, which is the cross between the two, do both. The same applies to explainer …

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Learn all the various on-page ranking factors

Opening paragraphs shouldn’t be longer than one or two sentences. Make sure the thing you’re writing about is mentioned in the first sentence (i.e. your focus keyword or phrase). I like to bold the first paragraph to make it distinct. Use Google’s Mobile-Friendly and Page Speed …

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Add valuable insight to the content you create

There is an old adage used by webmasters which sum up most successful websites, “content is king”. It’s important to keep this in the forefront of your mind before adding or removing the copy from your site. Web users surf the net in search of answers, information, products, and …

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Revamp your URL to make it more SEO-friendly

Important elements of a website redesign oftentimes get pushed to the side when timeframes are constrained. One of the most important components of a new design project is to take time at the beginning to analyze current traffic to ensure current visitors are not lost. To prove your value and …

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The Three Pillars of SEO: Authority, Relevance, and Trust

Panda and Penguin are algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where Penguin checks if the links to your website are natural links that make sense. When choosing keywords, be specific without …

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Authorship is an advantage to the little guy

Amazon search and YouTube & Video search need to be taken into account, as search share of voice is given more to platforms other than Google. Content marketing is about creating content that will help Google to find your site and posts and to ensure you rank highly in the search …

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Check which of your keywords are already used

A page’s title tag is the clickable text that appears in search results. Though easily overlooked, it’s one of the most important factors in on-page SEO and capturing your visitors’ attention — describing in just a few words what a page or document is about. Website owners all want …

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Removing unnecessary plugins for SEO benefits

Many small business owners balk at video marketing because they think that their business isn’t “video worthy”. But if lawyers and instant coffee brands can have a YouTube channel there’s no reason you can’t either. Even better than the traffic you get from video websites are the …

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Add more meta data

Google allows webmasters to geographically target certain websites or sections of your website to certain locations and regions via Google Webmaster Tools. You can find these settings by logging into your Webmaster Tools account, looking under Site Configuration, and changing your geographic targeting in the Settings tab. SEO takes some …

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On page optimization a basic pillar for successful SEO

Keep your sentences short. Make sure that no more than 25% of your sentences contain more than 20 words. Also, keep your paragraphs short. Make sure each paragraph doesn’t exceed the recommended maximum of 150 words. Increase visibility to new content you create by sharing it on social networks …

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Ensure that you get language declaration right

For SEO to truly work and be sustainable, it needs to include a process of build up. Any SEO consultant who says otherwise is fooling you. SEO is an ongoing effort, but one that is totally worth it. There are plenty of rabbit holes to fall into when it comes …

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Branded anchor text

Links are integral for connecting each piece of content, ultimately leading to a potential sale. Although you may outsource some of the work, SEO is still your primary job as a site owner. This means you will have to oversee the process, as tedious as it may seem at times …

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Panda 4.2 as core ranking algorithm

Stop looking for quick wins and focus on building a trustworthy brand filled with incredible information. If you do that and you do just the smallest bit of marketing to give yourself a push, Google’s algorithm should do the rest and reward your enthusiasm! Content syndication is the term …

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Audit of your existing keywords

Think of your brand as a publisher and source of high-quality information. When you produce helpful, informative content like blog posts, how-to articles, and research, you’ll get in front of searchers and earn their trust. Expect increased conversions, particularly those from visitors who arrived via organic search. The shift …

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