Improve site speed

How do your competitors rank? Pick out a keyword for which you want to optimize your site. Check out the top 20 search results: Are your competitors somewhere in there? What is your ranking for this keyword? This information should help you to find a good niche for you and …

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Internal Contextual Linking On Long Tail Keywords

To ensure consistently high quality, business owners and digital marketers need to adopt a long-term content strategy that boosts a website’s search engine ranking and keeps it there. Good content plays a crucial role here. As you’ve probably identified at this point, SEO is incredibly detailed. But, it …

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SEO content curation best practice

Keyword density is no longer important and you should stop any and all strategies aiming at stuffing keywords into your content. Although the top-level domain isn’t necessarily considered a factor, some people believe obtaining a link from .edu or .gov domains can carry more weight than others. This may …

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Set a bare minimum expectation for repurposed content

Using hot keywords and search phrases is crucial to catching people using search engines, but crafted content shouldn’t look mechanical or read like a lecture. Google counts thousands of PhDs as employees. And while its algorithm over the years has been incredibly vulnerable to abuse by spammers, increasingly it …

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Penguin deals solely with link quality and nothing else

It’s generally accepted that using copyright notices and legal disclaimers can be seen as a positive sign by Google as these will make your website look more professional and more like a ‘real business’. Internal linking is a really effective SEO technique – it helps search engines identify new pages …

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Keys for long-term success.

It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above …

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Sprinkle LSI keywords liberally

Link outreach is a bit “old school” but can still be quite powerful. With the likes of Google Analytics and other tracking software, it can be much easier to measure the reach and success of your local SEO efforts than it is to measure the success of non-digital marketing methods …

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Add mobile URLs to Sitemap for SEO

There are various ranking factors that influence whether a website appears higher on the SERP based on the content relevance to the search term, or the quality of backlinks pointing to the page. Webpages with their target keyword in their URL tend to rank higher in Google than those that …

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Broken Inbound Link Building: What is it?

When building backlinks to your website, you have to make everything look as natural as possible. It’s normal that a website has most of its links to the homepage. Googlebot and other web crawlers follow the links that they find on web pages. If Googlebot finds new links on …

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Create an e-book or guide every few months

By following this advice, you will save a lot of hard work and time creating high quality content for poor quality sites. Content marketing is really a component of SEO, and SEO is a component of content marketing – it's really a chicken and the egg situation. As long as you …

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Fixing an Internal Linking Problem

SEO-friendly content doesn’t have to be difficult or time-consuming, provided that you understand how on-page SEO can work alongside your content. Currently more than half of searches account for mobile devices. Start focusing on your visitors, on the people that want to buy your product or services. Google’s …

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Align your SEO copywriting efforts with the conversion funnel

Think of Amazon. They probably have a few best-selling products, but the majority of their retail revenue comes from a wide variety of things that aren’t bought anywhere nearly as often as their best-selling products. Similarly, if we were to rank the popularity of the songs played in the …

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Keep your site updated and full of very useful content

Search engine optimization is a set of best practices that cater to both Google’s algorithm and the user experience. The ranking factors that play into Google algorithm have various weights and importance, and the algorithm constantly changes. SEO is a marketing discipline that can help you launch your new …

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Why Doesn’t SEO Always Work?

If you’re new to the SEO game it's easy to be fooled into thinking that once you get the basics down it’s easy peasy, especially when you have a few small successes right away – you’ll get an inflated sense of ego and think “I got this!”. Optimizing …

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Setup Google Analytics and Google Webmaster Tools

Once upon a time, marketers focused on strategizing which keywords to place across their web presence in order to increase their rankings in a search engine results page (SERP). Search engine optimization, or SEO, is the process of improving your site's ranking in search results. Unfortunately the factors search engines …

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Start by identifying your core set of target keywords

Creating Local resources offers a plethora of link building opportunities. It is also an easy option for those businesses that don’t have a strong local presence or haven’t interacted much locally. Creating these resources is relatively easy but extreme care should be taken that only well-researched content goes …

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Identify niche blogs, forums and newsletters

“SEO” refers to search engine optimization, or the process of optimizing a website so that people can easily find it via search engines like Google. As time goes on, technology will make it easier and easier to interpret the meaning behind a search query. This will lead to SEOs being …

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Don’t Stuff Your Content with Keywords

To understand your website, Google must be able to read it. In order for this to be possible, you must make sure that your website is text based behind the scenes. In this sense content is king. Increasing your search visibility is a good thing, clearly, but it takes a …

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Research semantically related keywords

Real SEO is all about helping Google understand the content of your website. It’s about steering, guiding and assisting Google. Not manipulating it. . Search engine optimization applied correctly will create better visibility online, but it's just one part of your overall marketing strategy. SEO works best when it is …

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Why are backlinks important?

To ensure consistently high quality, business owners and digital marketers need to adopt a long-term content strategy that boosts a website’s search engine ranking and keeps it there. Good content plays a crucial role here. Post regularly and build the trust of your users with content marketing. Building links …

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Create a client reactivation plan

The basic premise is that a page will show up in search engine results because the website had mentioned the terms that were being searched for on the website page. Of course, many websites use the same keywords on the same page. Google is pretty good at understanding the general …

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Don’t Forget About a Sitemap

Schema.org is a code protocol developed jointly by the world’s top search engines. It’s created to make it easier for companies to structure the data they present on their websites A fast website keeps the attention of site visitors and encourages them to browse the content; a …

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Encourage other websites to link to yours

As we know that Google optimizes its results for user intent, hence, this is a way to know what content the searchers are looking for when they make a search for a keyword. Make a note of the things that you can implement in your content. Guest articles are a …

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Make sure your website is indexed in Google

SEO is a long-term strategy for your business and when done correctly (with the proper amount of time and resources allocated to it), it will produce consistent long-term value in the form of higher rankings and increased traffic. Auditing an existing site is one of the most important tasks that …

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Bucket brigades

If you have the money, you can speed up your Link Building process significantly by purchasing links. This is done in a similar fashion as advertising. There are websites that build up their content, do their SEO and get their site to become popular. Once that happens, they offer to …

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Going deep into the aspects of Search Engine Marketing

Building link popularity of a website is far more crucial than any other factors for SEO and positioning for top search engine ranking. But pay attention to who your link partners are. When it comes to designing a new website or redesigning your existing one, SEO should be at the …

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